This will make you smile.

By Kelly Bryant
Updated: Oct 03, 2016 @ 10:15 am
Michael Stewart/Getty

Kylie Jenner's cosmetics company was a massive success before she sold her very first Lip Kit, with fans clamoring for product at the very inkling that the reality star was entering the beauty biz. Now the 19-year-old is giving back with a very special launch that can make everyone feel good about making a purchase.

I'm very excited to reveal SMILE, a beautiful pale pink shade that I created in partnership with @smiletrain for #WorldSmileDay 100% of net proceeds will go towards cleft surgery for children in the developing world and I will be presenting a check to them personally. Let's do this 💗 October 3rd at 11am pst. @kyliecosmetics

A photo posted by Kylie (@kyliejenner) on

SMILE. this Monday @ 11am pst for @smiletrain 💗

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

SMILE. this Monday @ 11am pst for @smiletrain 💗

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

Smile, a gorgeous pale pink, goes on sale today at 11 AM PST. We're guessing this shade won't stay stocked for long, so have your credit cards at the ready to snap one up.

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