This Anti-Aging Lipstick Has Tons of Celebrity Fans — and Now It's on Sale
Bar none, Kosas makes some of the best lipsticks I've tried in my seven years working in the beauty industry. They're creamy, satin enough to soothe dry lips but able to blot down to a matte finish, and come in a range of colors from "my lips but better" nude to attention-grabbing reds. And the crowning honor? The Weightless Lipsticks have built up a circle of editor and celebrity fans, and Naomi Watts just joined the party.
The actress and clean beauty aficionado posted an Instagram featuring the lipstick last week, writing, "💋 Lipstick is back!💄Go big or go home, right? I'm a fan of berry pinks and tomato reds. A few of my favorite brands: @beautycounter, lip whips from @karigranskin, and @kosas. You can shop them all at @ondabeauty."
It's not clear which shade she's wearing in the shot, but going by her preferences, I'd guess she's a fan of Kosas lipsticks in Royal, a very pretty berry red, and Thrillist, a warm, tomato-leaning hue. Elsewhere in Hollywood, Olivia Wilde loves Kosas' lipstick in pinky-brown Undone, Mindy Kaling can personally vouch for the purple-red Darkroom, and Gwyneth Paltrow, queen of clean beauty, is also a card-carrying member of the club.
"The one I wear the most is called Royal," Paltrow shared on the Goop podcast in 2019. "It's a beautiful red, and whenever I wear red, that's the one that I wear." The last time I heard so many celebrities agreeing on something, it was over how great J.Lo is — and much like the triple-threat, Kosas' lipstick formula goes above and beyond for fans. The ingredients include mango seed butter to smooth and plump the fine lines that lipstick often sinks into, while shea butter, cocoa seed butter, and jojoba oil make for hydration that rivals lip balm.
Add in rosehip seed oil, the ingredient that women in their 40s term a "facelift in a bottle," and your lips will be happier than ever. Take it from shoppers: "The lipstick doesn't sink into fine lines or bleed or anything. It smells like chocolate (verified by my boyfriend). It's moisturizing. The packaging is super chic. Nothing not to love about this lippie." Others add more advantages, like that the swipe-and-go formula doesn't require a mirror or lip liner to look great.
I've bought the lipsticks at full price before, and as someone who's lucky enough to often get products for free, that's saying something serious. But in a stroke of good fortune, Kosas is giving shoppers 20 percent off today through June 10 at midnight, bringing the $28 tag down to $22 (and while you're there, the brand's thickening mascara, anti-aging eyeshadows, concealer, and lip gloss are also guaranteed happiness. Seriously, everything's so good).
Back to the lipstick. A last shopper writes, "Magical. The most comfortable lipstick I've ever worn! It's both creamy and moisturizing while staying on the lips all night. Amazing." For an anti-aging lip treatment and burst of color in one, it doesn't get better.
Naomi Watts' favorite:
Olivia Wilde's favorite:
Gwyneth Paltrow's favorite:
Mindy Kaling's favorite:
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