Jennifer Lopez Skincare Products Are Coming

The star teased her beauty brand's first product category on Instagram.

NEWS: Jennifer Lopez Teases Her Beauty Brand
Photo: Phillip Faraone

UPDATE 11/16: Ahead of accepting the 2020 People's Icon Award at E!'s People's Choice Awards on Nov. 15, Jennifer Lopez revealed that skincare is going to be the first category of her upcoming J.Lo Beauty brand on Instagram.

In her video post, J.Lo showed off her signature glow in a deep-V swimsuit and wore her hair in a slicked-back wet look style.

"This isn’t just a passion project, it’s a 30-year dream," the star wrote as the post's caption. "I can’t wait to share my skincare secrets with you!!"

J.Lo also shared that J.Lo Beauty is dropping on Jan.1, 2021. But early access on Dec. 8 is available by signing up on the brand's website.

While the star hasn't revealed her brand's products just yet, she shared a teaser on the J.Lo Beauty Instagram. Is it the bottle of youth responsible for J.Lo's glow?

Stay tuned for more updates in the weeks leading up to J.Lo Beauty's launch.


After spending this summer teasing a "top-secret project" on Instagram with a series of selfies and #TBT glam shots, Jennifer Lopez has finally dropped the news.

She's launching her own beauty brand: J.Lo Beauty.

J.Lo made the announcement on Aug. 23 via IG by giving her followers a sneak peak of her line with a selfie captioned, "Sunset glow."

In her post, the multi-hyphenate star was wearing a full face of glowy makeup, including copper eyeshadow, highlighter, bronzer, and lip gloss.

She closed off the post's caption with, "#jlobeauty coming soon," confirming the launch of her own line.

While we still don't know much about J.Lo Beauty, the performer is no stranger to the beauty industry. Lopez's fragrance franchise consists of 25 perfumes, including her most recent scent: Promise.

And in 2018, J.Lo and her longtime makeup artist Scott Barnes collaborated with Inglot Cosmetics on a successful collection of products inspired by the star's signature bronzed goddess makeup look.

VIDEO: Jennifer Lopez Keeps Rewearing This $69 Swimsuit

While J.Lo hasn't revealed many details about her upcoming line, judging from the makeup she's wearing in her announcement selfie, J.Lo Beauty will likely include all the products you need to get her signature glow.

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