A Jennifer Lopez Beauty Brand Is Coming
The star teased her upcoming line on Instagram.
After spending this summer teasing a "top-secret project" on Instagram with a series of selfies and #TBT glam shots, Jennifer Lopez has finally dropped the news.
She's launching her own beauty brand: J.Lo Beauty.
J.Lo made the announcement on Aug. 23 via IG by giving her followers a sneak peak of her line with a selfie captioned, "Sunset glow."
In her post, the multi-hyphenate star was wearing a full face of glowy makeup, including copper eyeshadow, highlighter, bronzer, and lip gloss.
She closed off the post's caption with, "#jlobeauty coming soon," confirming the launch of her own line.
While we still don't know much about J.Lo Beauty, the performer is no stranger to the beauty industry. Lopez's fragrance franchise consists of 25 perfumes, including her most recent scent: Promise.
And in 2018, J.Lo and her longtime makeup artist Scott Barnes collaborated with Inglot Cosmetics on a successful collection of products inspired by the star's signature bronzed goddess makeup look.
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While J.Lo hasn't revealed many details about her upcoming line, judging from the makeup she's wearing in her announcement selfie, J.Lo Beauty will likely include all the products you need to get her signature glow.