Shoppers Trust This Anti-Aging Primer to Combat Wrinkles All Day Long

And it's on sale.

It Cosmetics Anti Aging Primer Serum
Photo: Courtesy

If you're generously slathering your face in anti-aging serums and lifting creams before bedtime, are you taking the same precautions to ensure your skin is being treated properly during the day, too? When constantly exposed to environmental aggressors, delicate skin becomes more susceptible to sagging and distress, so sometimes a boost beyond your daily sunscreen is very much essential. Like a quick fix in a bottle, the highly rated IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil is formulated with over 50 anti-wrinkle ingredients and was designed with all-day protection in mind. Ulta shoppers swear by applying it before makeup to maintain hydration and protect against ongoing premature aging throughout their daily lives.

While the lightweight, multi-tasking primer-serum lays down a smooth canvas for foundation, it can also be worn alone for a natural glow. It sinks into skin, minimizing pores and smoothing over fine lines and wrinkles without ever feeling greasy. The product's long list of powerful properties — essential oils and butters, beneficial botanicals, fruit and plant-based extracts, vitamins A, B5, C, and E, peptides, collagen, silk, and niacin — work in conjunction to create the ultimate fighter against free radicals, maintaining youthful-looking skin. Alongside your daily moisturizer, the primer's other key ingredient of hyaluronic acid gives skin a healthy boost of hydration, while aloe, jojoba oil, licorice root, and chamomile all calm any redness or dry patches. While it's best suited for mature skin to prevent makeup from settling into fine lines, the anti-aging potion is compatible across all skin types for an effortless makeup application.

"This is the best primer I have ever purchased," wrote one shopper. "I'm 60+ years young, and I use this primer over my face, eyes, and neck with no moisturizer underneath. The results give me a beautiful canvas for my foundation, which is the IT CC Cream Foundation. I have tried so many other primers that were either too slick or left my foundation cake-looking. This is the only primer I will continue to purchase."

"I will never not use this," says another of the 600 five-star reviewers. "I have mature, combination skin with an oily T-zone. Beginning rosacea and sensitivity to products. This serum feels wonderful on my skin without being heavy. No greasy feel. My makeup looks flawless when used over this as a primer."

You can add this two-in-one product to your collection for $32 right now. Peruse other cult favorites from IT Cosmetics before checkout to add to your total and ensure you get free shipping.

IT Cosmetics No. 50 Serum Collagen Veil Anti-Aging Face Primer

Shop now: $32 (Originally $48);

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