Call it the Fenty effect, but it seems that "40" is the magic number for makeup brands launching foundations in recent months. While some brands are offering new formulas in a wide range of shades, others are extending the colors of their best-selling foundations so there are better shade options for everyone.
Although it seems that brands are following Fenty's lead, there are a few companies—like Make Up For Ever and MAC—that have always offered wide shade ranges. From makeup counter classics to newcomers like ColourPop, there's never been a better time to be in need of a new foundation.
Here, the makeup brands that have you covered with 40+ shades of foundation.
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