This Makeup Collection Inspired By Your Favorite Chipotle Order Is Going to Go Viral on TikTok
And it comes with a free side of guac.
Just when you thought you didn't need any more makeup, here comes e.l.f. with yet another super affordable and utterly beautiful collection.
But while that's the norm for the drugstore brand, their latest launch comes with an extra special perk: a free side of chips and guac.
No, seriously, we're not kidding.
The e.l.f. x Chipotle collection officially drops on Mar. 9, but makeup and food lovers alike can sign up now on elfcosmetics.com to be the first to know when the limited edition set goes live.
"There is nothing tastier or prettier than the combination of burritos and makeup!" Kory Marchisotto, chief marketing officer at e.l.f. Beauty shared in a statement. "We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices."
This new, tasty (although, please for the love of God don't eat the makeup) collection launches with four products: the Eyes Chips Face Makeup Bag ($18), Extra Guac Face Sponge Set ($10), Make It Hot Lip Gloss ($8), as well as the Chipotle Eyeshadow Palette ($16), and is sure to sell out fast.
But speaking of tasty, you didn't think e.l.f. would leave you hanging, did you?
Well, of course they wouldn't. That's why for every purchase of the Chipotle Eyeshadow Palette, you'll get a digital offer for free chips and guac, valid until Apr. 15.
And if you're hungry for more, the popular chain will be introducing their first ever beauty brand inspired meal: the Eyes. Chips. Face. Bowl. This new all-vegan dish will come with white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, lettuce, and a side of chips. Oh, and of course a scoop of guac. It will be available from Mar. 10 through the 17.
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"We're always looking for opportunities to lead culture and make authentic connections with Gen Z alongside brands that share similar values," Tressie Lieberman, vice president of digital marketing and off-premise at Chipotle, said. "Following our first launch with e.l.f., which sold out in less than four minutes last spring, we've taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways."
That said, we're expecting Gen Z and the entire TikTok community to have a ball with this new collection. So we're just going to go ahead and call it now: we're anticipating this one to go viral.