It's somehow both classic and modern, and everyone can pull it off. 

By InStyle Staff
Updated Aug 19, 2019 @ 5:30 pm
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Take a look at the runways or even the sidewalks, and it won't you take long to notice that pink makeup is having a moment. Sure, the hue isn't exactly new—but it's the modern way it's being worn that's got our attention.

From soft, stained lips to sheer washes of color on the eyes, the time has come to re-think pink. And the ultra user-friendly products below make it easier than ever.

That said, there's an even more accessible way to try the trend—and it doesn't require you to spend a penny. Thanks to our partnership with YouCam, you can virtually "try-on" the rosy look above. So head to or download the YouCam Makeup app on your smartphone and see if the natural, true-to-life result doesn't leave you tickled pink.

Get The Look

Dior Diorshow 3 Couleurs Tri(o)blique in #853 Rosy Canvas

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Layer shimmery shadows in rosy tones for extra dimension.

Ilia Liquid Light Serum Highlighter in Atomic

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Mix a bit of liquid highlighter into your blush or base to get a subtle glow.


Maybelline New York SuperStay Ink Crayon in Hustle in Heels

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Dab balm over a matte berry lipstick for a pillowy finish.


Nudestix Nudies Bloom All Over Dewy Color in Cherry Blossom Babe

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Apply a pink cream low on your cheeks to create a youthful-looking flush.