It's somehow both classic and modern, and everyone can pull it off. 

By InStyle Staff
Aug 19, 2019 @ 5:30 pm
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Silja Magg/Welcome Management

Take a look at the runways or even the sidewalks, and it won't you take long to notice that pink makeup is having a moment. Sure, the hue isn't exactly new—but it's the modern way it's being worn that's got our attention.

RELATED: The Best Pink Eyeshadows for Every Skin Tone

From soft, stained lips to sheer washes of color on the eyes, the time has come to re-think pink. And the ultra user-friendly products below make it easier than ever.

That said, there's an even more accessible way to try the trend—and it doesn't require you to spend a penny. Thanks to our partnership with YouCam, you can virtually "try-on" the rosy look above. So head to or download the YouCam Makeup app on your smartphone and see if the natural, true-to-life result doesn't leave you tickled pink. 

Get The Look

Dior Diorshow 3 Couleurs Tri(o)blique in #853 Rosy Canvas


Layer shimmery shadows in rosy tones for extra dimension.


Ilia Liquid Light Serum Highlighter in Atomic


Mix a bit of liquid highlighter into your blush or base to get a subtle glow.


Maybelline New York SuperStay Ink Crayon in Hustle in Heels


Dab balm over a matte berry lipstick for a pillowy finish.


Nudestix Nudies Bloom All Over Dewy Color in Cherry Blossom Babe


Apply a pink cream low on your cheeks to create a youthful-looking flush.