Under-the-Radar Ulta Beauty

An Ulta Employee Went on TikTok to Reveal the Absolute Cheapest Products that Totally Work

Hope she still has a job after this, but anyway let's go buy these under-$10 picks.
By Stephanie Perry
Apr 30, 2021 @ 2:28 pm
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TikTok is the place to discover the best gems in the beauty world, but according to Ulta employee and TikToker Rocio Roses, we’ve all been sleeping on a few essentials. In a recent TikTok video she outlines the five Ulta products she thinks deserve “way more hype,” including a $3 lip gloss, a $5 pastel eyeliner, and a $9 cream blush. In her words, they’re the under-$10 Ulta products “no one is talking about” but probably should be.

First on the list are three Milani blush products that Rocio likens to Rare Beauty, telling her viewers to “not sleep on their formula.” The Milani Supercharged Cheek + Lip Multistick is a hyperpigmented, multipurpose formula that glides onto your lips, cheeks, or even eyelids to deliver a pop of rich color. It’s also infused with hydrating emollient oils and squalene so the colors — there are five ranging from berry to brown — melt onto the skin. The gel stick allows you to create buildable color with a glowy finish, and Ulta shoppers love that it “goes on smooth and blends easily.”

Ulta Summer 2021 Beauty
Credit: Courtesy

Shop now: $9; ulta.com

“This is literally the best cream blush,” writes an Ulta customer about Rocio’s second blush pick, Milani’s Cream Kiss Blush. The five-start formula is made with a range of antioxidant-filled, hydrating, and brightening ingredients like rose extracts, watermelon, pomegranate, and vitamins A, E, and C.

Ulta Summer 2021 Beauty
Credit: Courtesy

Shop now: $9; ulta.com

If multipurpose blush and cream blush aren’t your favorites, Rocio also suggests Milani’s Cheek Kiss Blush, a liquid formula that’s lightweight, sheer, and creamy so you can choose your “flush.” The buildable formula comes in six natural shades, so this blush is best for anyone that likes the “no-makeup-makeup” vibe. Shoppers note that it’s a great dupe for Glossier’s Cloud Paint.

Ulta Summer 2021 Beauty
Credit: Courtesy

Shop now: $9; ulta.com

We got your cheeks covered, now onto your eyes. Roccio gushes that L.A. Girl’s Pastel Dream Auto Eyeliner Collection is her favorite at the moment. The bright eyeliners come in poppy colors like sunshine yellow, powder blue, magic mint green, baby pink, lavender, and marshmallow white. (Editor’s note: Lining your inner lash line with white liner is an easy way to make your eyes look bigger and more awake.) The $5 gel pencils last for up to 16 hours and glide on to the skin, without the need for pulling or tugging

Ulta Summer 2021 Beauty
Credit: Courtesy

Shop now: $3; ulta.com

Last but not least is the $3 Essence Shine Shine Shine lip gloss that Roccio says is her “secret for juicy lips.” Shiny lip gloss and long hair are usually a recipe for disaster, but Roccio and five-star reviewers note this formula is not sticky at all. If you’re looking for a bit more pigment, the gloss also comes in ten additional colored shades, including glitter-infused options

Ulta Summer 2021 Beauty
Credit: Courtesy

Shop now: $3; ulta.com

Grab one or all (if you need an excuse, the total is only $35 for everything) of these under-the-radar and employee-approved Ulta products