The Best Clean and Organic Makeup Brands of 2022

RMS Beauty's Living Luminizer is our top pick for a clean highlighter.

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The Best Organic, Clean, and Non-Toxic Makeup Brands and Products of 2021
Photo: Instagram/@kosas

Navigating the world of organic makeup products is tough because there's no reliable GPS. Lots of brands slap words like "clean" and "natural" onto their product labels, but because they're not regulated by the FDA, these terms can sometimes be meaningless.

To help you make the best choice, we've researched and complied 11 of the best clean makeup brands, along with which product to try from the line, such as RMS Beauty's Living Luminizer, which is our top highlighter pick. In addition to taking into account the formulations and ingredients, we also considered the must-have qualities for each specific makeup product. For example, is the mascara smudge proof? What kind of coverage does the foundation provide? Does the concealer look cakey?

Keep scrolling for the best organic makeup brands and clean products.

Our Picks

Best Highlighter: RMS Beauty

The Best Organic Makeup Brands

Created by celebrity makeup artist Rose Marie Swift, RMS Beauty was one of the first makeup brands to nix questionable ingredients from its formulas. Instead, it uses raw, food-grade, organic ingredients including coconut oil, antioxidants and enzymes. The brand also uses manufacturing processes that avoid heating oils to high temperatures, allowing the potent properties to remain intact.

While RMS Beauty may leave a ton of common makeup ingredients out of its products, such as sulfates, parabens and formaldehydes, they don't skimp on color pay off. The brand's Un Cover-Up Concealer/Foundation is a cult-favorite, and the Living Luminizer changed highlighters forever. Instead of giving off a glittery, chalky finish, the creamy formula that's made with organic coconut oil, vitamin E and castor seed oil melts into skin adding a dewy, lit-from-within glow. It comes in five different shades that suit a range of skin tones. Plus, it comes in recyclable packaging.

Shop now: $38;

Best Tinted Moisturizer: Kosas Tinted Face Oil Foundation

The Best Organic Makeup Brands

Founded by Los Angeles-based artist and chemist Sheena Yaitanes in 2015, Kosas' products are formulated with prestige, botanical ingredients that both perform and offer skincare benefits. With innovative products like the 10 Second Liquid Eyeshadow — which is meant to be swiped on with your fingertip — the brand makes wearing makeup a little less complicated with every launch.

Take Kosas' Tinted Face Oil Foundation for example. Part face oil, part foundation, the brand's first complexion product is unlike any tinted moisturizer or alphabet cream you've tried before. Instead of sitting on top of your skin like many oils, it absorbs into skin, offering intense hydration. It offers light, your-skin-but-better coverage, plus it improves the appearance of pores and texture.

Shop now: $42;

Best Mascara: W3LL People Expressionist Mascara

Organic Makeup

W3LL People is one of the OG indie organic makeup brands. Now, you can find the line at your local Target and Ulta Beauty stores.

W3LL People's Expressionist Mascara is arguably its stand out product. While clean mascara can be notoriously tough to formulate, this one coats lashes with mineral pigment for added length, volume, and definition. The result? dark, long, fluttery lashes that don't smudge or run. Yup, just like any other solid mascara.

Shop now: $19;

Best Foundation: Ilia Beauty True Skin Serum Foundation

Best Clean Makeup Brands

Ilia Beauty has become known for its beautiful, effortless makeup products that fuse plant-based skincare ingredients with high-performance color cosmetics.

The best-selling True Skin Serum Foundation is a lightweight, buildable formula that blends effortlessly for a seamless finish. Bonus: A blend of plant-based oils help improve the look of skin texture and refine pores.

Shop now: $54;

Best Lipstick: Kjaer Weis Lipstick

The Best Organic Makeup Brands

The beauty industry has a sustainability problem, but brands like Kjaer Weis are leading the anti-waste movement with high-end, long-wear makeup packaged in reusable containers. Once you hit the bottom of your favorite product, you can restock it with refills that can be purchased separately at half the price of the original product. And they don't skimp on quality.

The Kjaer Weis' lipstick is made with a blend of beeswax, jojoba, and sweet almond oils to glide on seamlessly, leaving the lips feeling ultra nourished. With colors ranging from tawny nude to classic cherry red, there's a shade option for every lipstick vibe.

Shop now: $56;

Best Eyelash Serum: Jane Iredale PureLash Lash Extender & Conditioner

Organic Makeup

When Jane Iredale launched her namesake mineral-based makeup brand in 1994, the concept of blending makeup and skincare was revolutionary. Today, it's common practice for makeup products to include skin-nourishing ingredients.

While her brand's Amazing Base mineral powder foundation convinced people to give clean, organic products a chance, the whole line is filled with natural alternatives to the products in your current routine and trending ones like lash serums. The PureLash Lash Extender & Conditioner acts as a primer for your mascara, but also conditions lashes to strengthen and thicken them over time. Bonus: It also works on eyebrows.

Shop now: $23;

Best Blush: lilah b. Divine Duo Lip & Cheek

The Best Organic Makeup Brands

For anyone looking to both Marie Kondo their makeup routine and switch to clean products, lilah b. checks off both boxes. Founder Cheryl Yannotti Foland has created a line of luxe, clean, high-performing products packaged in sleek compacts and containers.

Included in the mix is a few multi-purpose formulas like the Divine Duo Lip & Cheek. This easy blendable, buildable creamy product adds a soft wash of color to the cheeks, a hint of color to the eyelids, or works as a long-wear lip stain.

Shop now: $46;

Best Eyeshadow Palette: Victoria Beckham Beauty Smoky Eye Brick in Silk

Best Clean Makeup Brands

Victoria Beckham is once again spicing up your life with her namesake luxury clean beauty brand. The range includes makeup essentials like eyeshadow, eyeliner, lipstick, and mascara, all inspired by the star's signature looks. Beckham has also collaborated with cult-favorite skincare brand Augutinus Bader on skincare products that double as makeup prep. All of the formulas in the line are cruelty-free, exclude a list of controversial ingredients, and packaged with sustainability in mind.

The Eyeshadow Brick in Silk contains four neutral satin shades for a soft smoky eye. Beckham designed the palette so minimal packaging was used. Instead of individual eyeshadow pans, the shades are pressed in one brass compact.

Shop now: $56;

Best Concealer: Clove + Hallow Conceal + Correct

Organic Makeup

This makeup artist-founded brand takes a "less is more" approach to its products. All of the formulas are vegan, cruelty-free, and only contain 15 ingredients or less. The lack of filler and fluff leaves room for botanical ingredients to nourish and condition skin, on top of long-wear color.

Clove + Hallow's first concealer is a creamy liquid formula with buildable coverage that doesn't cake or flake off.

Shop now: $20;

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Best Bronzer: Physicians Formula Murumuru Butter Bronzer

The Best Organic Makeup Brands

Physicians Formula goes back to 1937(!) when allergist Dr. Frank Crandall created the line of products for his wife who couldn't find makeup that wouldn't irritate her sensitive skin.

Next to its mineral face powders, Physicians formula's bronzers are fan favorites. The hydrating Murumu Butter Bronzer adds a bronze glow, and leaves skin soft and smooth.

Shop now: $16;

From non-toxic makeup and skincare to sustainability practices, Clean Slate is an exploration of all things in the green beauty space.

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