The Best Clean and Organic Makeup Brands of 2021
Including what products to try.
Navigating the world of organic makeup products is tough because there's no reliable GPS. Lots of brands slap words like "clean" and "natural"onto their product labels, but because they're not regulated by the FDA, these terms can sometimes be meaningless.
Confusing, huh? While brands are starting to get more upfront about their formulations and how they source said ingredients, there are also online resources that can help you out, too. The Environmental Working Group (EWG), for example, has an extensive database where you can search by brand or product to find out if it contains controversial ingredients. Some brands also work with third party certification agencies like USDA, ECOCERT, COSMOS, and Leaping Bunny to ensure that their ingredients and packaging meet certain standards that are a priority to the clean beauty community.
If all of this information still seems overwhelming, we understand. So we've done the research for you and complied the 11 of the best clean makeup brands, along with which product to try from the line.
From highlighter to lipstick, keep scrolling for the best organic, clean, and organic makeup brands and products of 2021.
- Best Highlighter: RMS Beauty Living Luminizer
- Best Tinted Moisturizer: Kosas Tinted Face Oil Foundation
- Best Mascara: W3LL People Expressionist Mascara
- Best Foundation: Ilia Beauty True Skin Serum Foundation
- Best Lipstick: Kjaer Weis Lipstick
- Best Eyelash Serum: Jane Iredale PureLash Lash Extender & Conditioner
- Best Blush: lilah b. Divine Duo Lip & Cheek
- Best Eyeshadow Palette: Victoria Beckham Beauty Smoky Eye Brick in Silk
- Best Concealer: Clove + Hallow Conceal + Correct
- Best Bronzer: Physicians Formula Murumuru Butter Bronzer
Best Highlighter: RMS Beauty
Created by celebrity makeup artist Rose Marie Swift, RMS Beauty was one of the first makeup brands to nix questionable ingredients from its formulas. Instead, it uses raw, food-grade, organic ingredients including coconut oil, antioxidants and enzymes.
While RMS Beauty may leave a ton of common makeup ingredients out of its products, they don't skimp on color pay off. The brand's Un Cover-Up Concealer/Foundation is a cult-favorite, and the Living Luminizer changed highlighters forever. Instead of giving off a glittery, chalky finish, the creamy formula melts into skin adding a dewy, lit-from-within glow. It comes in five different shades that suit a range of skin tones.
Shop now: $38; sephora.com
Best Tinted Moisturizer: Kosas Tinted Face Oil Foundation
Founded by Los Angeles-based artist and chemist Sheena Yaitanes in 2015, Kosas' products are formulated with prestige, botanical ingredients that both perform and offer skincare benefits. With innovative products like the 10 Second Liquid Eyeshadow — which is meant to be swiped on with your fingertip — the brand makes wearing makeup a little less complicated with every launch.
Take Kosas' Tinted Face Oil Foundation for example. Part face oil, part foundation, the brand's first complexion product is unlike any tinted moisturizer or alphabet cream you've tried before. Instead of sitting on top of your skin like many oils, it absorbs into skin, offering intense hydration. It offers light, your-skin-but-better coverage, plus it improves the appearance of pores and texture.
Shop now: $42; sephora.com
Best Mascara: W3LL People Expressionist Mascara
W3LL People's Expressionist Mascara is arguably its stand out product. While clean mascara can be notoriously tough to formulate, this one coats lashes with mineral pigment for added length, volume, and definition. The result? dark, long, fluttery lashes that don't smudge or run. Yup, just like any other solid mascara.
Shop now: $19; ulta.com
Best Foundation: Ilia Beauty True Skin Serum Foundation
Ilia Beauty has become known for its beautiful, effortless makeup products that fuse plant-based skincare ingredients with high-performance color cosmetics.
The best-selling True Skin Serum Foundation is a lightweight, buildable formula that blends effortlessly for a seamless finish. Bonus: A blend of plant-based oils help improve the look of skin texture and refine pores.
Shop now: $54; credobeauty.com
Best Lipstick: Kjaer Weis Lipstick
The beauty industry has a sustainability problem, but brands like Kjaer Weis are leading the anti-waste movement with high-end, long-wear makeup packaged in reusable containers. Once you hit the bottom of your favorite product, you can restock it with refills that can be purchased separately at half the price of the original product. And they don't skimp on quality.
The Kjaer Weis' lipstick is made with a blend of beeswax, jojoba, and sweet almond oils to glide on seamlessly, leaving the lips feeling ultra nourished. With colors ranging from tawny nude to classic cherry red, there's a shade option for every lipstick vibe.
Shop now: $56; neimanmarcus.com
Best Eyelash Serum: Jane Iredale PureLash Lash Extender & Conditioner
When Jane Iredale launched her namesake mineral-based makeup brand in 1994, the concept of blending makeup and skincare was revolutionary. Today, it's common practice for makeup products to include skin-nourishing ingredients.
While her brand's Amazing Base mineral powder foundation convinced people to give clean, organic products a chance, the whole line is filled with natural alternatives to the products in your current routine and trending ones like lash serums. The PureLash Lash Extender & Conditioner acts as a primer for your mascara, but also conditions lashes to strengthen and thicken them over time. Bonus: It also works on eyebrows.
Shop now: $23; nordstrom.com
Best Blush: lilah b. Divine Duo Lip & Cheek
For anyone looking to both Marie Kondo their makeup routine and switch to clean products, lilah b. checks off both boxes. Founder Cheryl Yannotti Foland has created a line of luxe, clean, high-performing products packaged in sleek compacts and containers.
Included in the mix is a few multi-purpose formulas like the Divine Duo Lip & Cheek. This easy blendable, buildable creamy product adds a soft wash of color to the cheeks, a hint of color to the eyelids, or works as a long-wear lip stain.
Shop now: $46; lilahbeauty.com
Best Eyeshadow Palette: Victoria Beckham Beauty Smoky Eye Brick in Silk
Victoria Beckham is once again spicing up your life with her namesake luxury clean beauty brand. The range includes makeup essentials like eyeshadow, eyeliner, lipstick, and mascara, all inspired by the star's signature looks. Beckham has also collaborated with cult-favorite skincare brand Augutinus Bader on skincare products that double as makeup prep. All of the formulas in the line are cruelty-free, exclude a list of controversial ingredients, and packaged with sustainability in mind.
The Eyeshadow Brick in Silk contains four neutral satin shades for a soft smoky eye. Beckham designed the palette so minimal packaging was used. Instead of individual eyeshadow pans, the shades are pressed in one brass compact.
Shop now: $56; victoriabeckhambeauty.com
Best Concealer: Clove + Hallow Conceal + Correct
This makeup artist-founded brand takes a "less is more" approach to its products. All of the formulas are vegan, cruelty-free, and only contain 15 ingredients or less. The lack of filler and fluff leaves room for botanical ingredients to nourish and condition skin, on top of long-wear color.
Clove + Hallow's first concealer is a creamy liquid formula with buildable coverage that doesn't cake or flake off.
Shop now: $20; amazon.com
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Best Bronzer: Physicians Formula Murumuru Butter Bronzer
Physicians Formula goes back to 1937(!) when allergist Dr. Frank Crandall created the line of products for his wife who couldn't find makeup that wouldn't irritate her sensitive skin.
Next to its mineral face powders, Physicians formula's bronzers are fan favorites. The hydrating Murumu Butter Bronzer adds a bronze glow, and leaves skin soft and smooth.
Shop now: $16; ulta.com
From non-toxic makeup and skincare to sustainability practices, Clean Slate is an exploration of all things in the green beauty space.