13 Under-$20 Mascaras That Will Make You Forget Your False Lashes
Get your hot girl summer started.
Strolling down the makeup aisle in the drugstore can be seriously overwhelming. Not only are there dozens upon dozens of products staring back at you underneath harsh fluorescent lighting, but you also have to make your decision without testing anything out.
Plus, when you throw in the fact that most of us haven't worn (and probably even bought mascara in over a year, it's hard to know where to even get started.
But let's be real: with more and more people getting vaccinated, we're pretty sure we're all ready to go outside and get this hot girl summer going. And whether you're planning on doing a picnic in the park, having a small indoor gathering, or checking out the post-pandemic dating scene, there's an under-$20 mascara out there for you that will make you forget all about your old strip lashes.
To help you find the right mascara formula for you, we're breaking down the best of the best, below.
- Best Lengthening Drugstore Mascara: Maybelline Lash Stiletto
- Best Lash-Conditioning Drugstore Mascara: Almay Get Up & Grow
- Best Volumizing Drugstore Mascara: L'Oreal Paris Voluminous Lash Paradise Mascara
- Best Thickening Drugstore Mascara: Milani Highly Rated Mascara
- Best Waterproof Drugstore Mascara: NYX Worth The Hype Waterproof Mascara
- Best Double-Wanded Drugstore Mascara: L'Oréal Paris Double Extend Beauty Tubes Lengthening Mascara
- Best All-in-One Drugstore Mascara: Maybelline Great Lash Mascara
- Best Drugstore Mascara for Sensitive Eyes: Neutrogena Healthy Volume Mascara
- Best Non-Clumping Drugstore Mascara: Maybelline Snapscara
- Best Colored Drugstore Mascara: L'Oréal Paris Voluminous Original Mascara
- Best Bargain Drugstore Mascara: Wet n Wild Mega Volume Mascara
- Best Dramatic Drugstore Mascara: Maybelline Lash Sensational Washable Mascara*
- Best Drugstore Mascara with Built-In Primer: Honest Beauty Extreme Length Mascara + Lash Primer
Best Lengthening Drugstore Mascara: Maybelline Lash Stiletto
Billing itself as "the only mascara that does for lashes what stilettos do for legs," Maybelline's Lash Stiletto mascara is the go-to for extreme lash lengthening — 70% longer-looking lashes, to be exact. The red-bristled brush is designed to grip every last lash, from the root all the way to the tip. Bonus: Vitamin B5 in the formula simultaneously conditions and boosts shine.
Shop now: $10; ulta.com
Best Lash-Conditioning Drugstore Mascara: Almay Get Up & Grow
Infused with pro-vitamins, Almay's Get Up & Grow mascara gives you all the benefits you expect (lengthening, intensifying), while also helping to strengthen lashes and prevent against future breakage. Per Amazon reviewers, the formula is also suitable for extremely sensitive eyes and is smudge-proof.
Shop now: $15; amazon.com
Best Volumizing Drugstore Mascara: L'Oreal Paris Voluminous Lash Paradise Mascara
Another perennial favorite, this volumizing, soft-bristled mascara from L'Oréal Paris washes off as easily and smoothly as it goes on. The soft bristle brush — with more than 200 bristles — catches every lash for a full feathered effect.
Shop now: $11; target.com
Best Thickening Drugstore Mascara: Milani Highly Rated Mascara
Milani's Highly Rated Mascara is, in fact, quite highly rated — even earning a seal of approval from makeup influencer Jeffree Star. The plant-based formula envelopes lashes from root to tip to build serious volume, especially with a few coats.
Shop now: $10; target.com
Best Waterproof Drugstore Mascara: NYX Worth the Hype Waterproof Mascara
Sometimes you want to build lash length and fullness on your own, using multiple coats of mascara — but a lot of formulas clump up too quickly, resulting in chunky, spider lashes. Not this one from NYX, which, per its name, is worth the hype. It's also a steal at under $10.
Shop now: $8; target.com
Best Double-Wand Drugstore Mascara: L’Oréal Paris Double Extend Beauty Tubes Lengthening Mascara
The Double Extend Beauty Tubes Lengthening Mascara by L'Oréal Paris is the two-in-one product you never knew you needed. It's a primer and mascara in one in an easy-to-transport tube that costs less than ten bucks. First, apply the primer, which is infused with ceramides to nourish and strengthen lashes, and helps create the ideal base coat for step two. Then swipe on the topcoat of mascara, which promises not to run, clump, flake, or smudge.
Shop now: $10; amazon.com
Best All-in-One Drugstore Mascara: Maybelline Great Lash Mascara
This tiny pink and green tube is famous for a reason: It really works. Maybelline's Great Lash Mascara might very well be the most recognizable drugstore mascara of them all — it debuted 40 years ago. The smooth, clump-free formula and small, nimble, lash-building brush have proven to be a winning combo for decades.
Shop now: $6; target.com
Best Drugstore Mascara for Sensitive Eyes: Neutrogena Healthy Volume Mascara
Dermatologist- and ophthalmologist-tested, Neutrogena's Healthy Volume Mascara is ideal for contact lens-wearers and those with sensitive eyes. It's infused with olive oil and sweet almond to protect lashes naturally, sans irritation.
Shop now: $10; target.com
Best Non-Clumping Drugstore Mascara: Maybelline Snapscara
Celebrity makeup artist Jamie Greenberg cites this as one of her all-time favorite drugstore mascaras, saying that she loves "a thick, long lash that's inky." It delivers all of the thickening, lengthening, and volume-boosting features of a quality mascara in easy on, easy off fashion. That's thanks to its wax-free formula, which glides on and swipes off in, you guessed it, a snap.
Shop now: $6; target.com
Best Colored Drugstore Mascara: L’Oréal Paris Voluminous Original Mascara
This classic mascara from L'Oréal Paris is great for a lot of reasons, not least of which because it comes in a variety of bold hues, including burgundy and cobalt blue. Swipe some on for an instant boost of color.
Shop now: $9; target.com
Best Bargain Drugstore Mascara: Wet 'n Wild Mega Volume Mascara
It costs $4 — need we say more? But really, with an oversized brush and a clump-free, quick-drying formula that promises thicker, longer, and fuller-looking lashes, you can't go wrong with this pick from Wet 'n Wild.
Shop now: $4; target.com
Best Dramatic Drugstore Mascara: Maybelline Lash Sensational Mascara
The brush on Maybelline's Lash Sensational Mascara has a supposed ten layers of bristle to visibly lengthen and feather lashes with just a single coat — but the formula is also meant to be buildable, so you can amp up the drama as much as your heart desires.
Shop now: $5; amazon.com
Best Drugstore Mascara with Built-In Primer: Honest Beauty Extreme Length Mascara + Lash Primer
"Honest is all-natural and comes with built-in primer," Greenberg explains, adding that it's another one of her favorites. The mascara formula, in addition to being natural, delivers high-performance lash lengthening and a clump-free finish.
Shop now: $17; target.com