Beauty Brands with Amazing Tutorials on Instagram
You'll def learn something.
Have you ever realized how many brands post beauty tutorials on Instagram? I was downright impressed with the amount of super quick, time-lapsed videos and illustrated snaps I saw when scrolling through my feed the other day. And I don't know about you, but I will definitely always like a pretty pic that teaches me a valuable life skill—you know, like how to apply my eyeliner better. So, in the event you need a tad more Insta inspo, I've rounded up a few brands that do an A+ job in the how-to department.
Wander Beauty co-founder Lindsay Ellingson is quite the MUA. She's always featured on the brand's Instagram account in time-lapsed videos showing fans how you can create an entire look with her products from start to finish.
Happy Sunday! ☀️ Watch this quick vid to see how @maryamnyc uses ALL NYX products to highlight and strobe! ✨ Products used: Our Cream Highlight & Contour Palette, our Sculpt & Highlight Face Duo, and our Strobe of Genius Illuminating Palette. 💫 || #nyxcosmetics
A video posted by NYX Professional Makeup (@nyxcosmetics) on Feb 28, 2016 at 12:07pm PST
Contouring isn't exactly the easiest makeup technique to get down, but NYX kills it with their how-tos. And while a beginner probably won't turn pro from just one glance at these mini vids, it will make the process seem a whole lot less daunting.
@ashleybias showed us how she uses the products in our life’s little correctors #colorcorrecting kit, available exclusively @sephora, to color correct and conceal for a bright base! Check out our YouTube for her full tutorial on this #trendingatsephora look—link in bio! #benefit
A video posted by Benefit Cosmetics US (@benefitcosmetics) on Mar 13, 2016 at 3:24pm PDT
Before and after shots help me understand what beauty products can really do, and Benefit does an awesome job at incorporating these in videos.
The lipstick inspo is real on this Instagram account. While tarte doesn't post as many videos as other brands, this account will definitely convince you to give liquid lipstick a try.
Need a go-to glow tutorial? That's where BECCA Cosmetics comes in. This brand's style director, Kerry Cole, is always featured on the page showing users how to use the brand's products.
Anastasia Beverly Hills
A photo posted by Anastasia Beverly Hills (@anastasiabeverlyhills) on Mar 2, 2016 at 11:16pm PST
You'll never run out of eyebrow and contour advice on the Anastasia Beverly Hills Instagram. And even if you're not into the Insta brows trend, getting a breakdown on how to fill in sparse spots never hurts.
[3 of 3] #LookLessTired #ColorCorrecting Sticks (Peach for fair/light, Orange for medium/dark) wake up tired skin, reducing under-eye circles and dark spots after late nights. Available exclusively @sephora. UPDATE: Please keep in mind that the model has makeup on in the after shot. Definitely not suggesting that color correcting does it all! It just does an awesome job of evening out skin. UPDATE 2: Since there seems to be some confusion with this post, we just wanted to clarify that the after shot with the Color Correcting Stick AND makeup applied is a completely different photo than the before shot. And because it's tough to replicate 100% exact conditions, the position and angle of the model's face and camera were different, thus causing slight variations in her look. This is the case with many before-and-after's, so we didn't think to include this clarification, apologies for any confusion!
A video posted by Smashbox Cosmetics (@smashboxcosmetics) on Feb 25, 2016 at 6:37pm PST
Color correction, mascara application, eyeliner how-tos. What more could you ask for? Smashbox literally covers it all with its Instagram line-up. Now excuse me—I need to go up my lipstick game.