Maybelline’s Instant Age Rewind Concealer has nearly 29,000 five-star ratings.

By Caroline Harris
Oct 14, 2020 @ 7:11 pm
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Very few beauty products can be called cult classics, but the Maybelline Instant Age Rewind Concealer definitely makes the cut. This affordable concealer can be found in the makeup bags of celebrity makeup artists and broke college students alike, and it’s even been worn by Gigi Hadid. When an iconic supermodel is reaching for a concealer that costs less than $10, you know it’s the real deal. So, it comes as no surprise that this Maybelline must-have is Amazon’s number-one best-selling concealer.

For Amazon Prime Day 2020, the Maybelline Instant Age Rewind Concealer is even cheaper than usual, costing only $6 once you add it to your cart and proceed to checkout. In other words, you can get a product that’s graced Gigi Hadid’s face for the same price as an oat milk latte — and no, this is not a drill. The only catch is that the 48-hour sale ends tonight at 11:59 p.m. PT, at which point the concealer will return to its original price tag.

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Shop now: $6 (Originally $10), amazon.com

With nearly 29,000 five-star ratings, the Maybelline Instant Age Rewind Concealer is a clear winner when it comes to fading dark circles, correcting redness, and livening up tired, dull skin. Infused with a brightening ingredient called haloxyl, it’s a must for faking a good night’s sleep or recovering from a chaotic work day. Make no mistake: This anti-aging product puts in the work. It’s multi-purpose, so you can use it to cover up blemishes and dark spots, but also to brighten and contour your skin. (Pro tip: Pick up the concealer in several shades, some darker and some lighter, for highlighting and contouring purposes.)

Part of this concealer’s charm is its accessibility. It’s a product for anyone and everyone, from teenagers struggling with cystic acne to sleepy moms hoping to conceal their under-eye bags.

“Best under-eye concealer ever,” one Amazon shopper wrote. “I am 67 years old, have tried them all, and I wouldn’t go out without applying this concealer. It blends nicely with my foundation, and has never caked. The sponge applicator is soft, making application quick and easy.”

“Thumbs up from a total makeup snob,” another customer added cheekily. “It lasts so much longer than you’d expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later.”

Grab the Maybelline Instant Age Rewind Concealer while it’s still on sale for Amazon Prime Day so that you can look radiant and well-rested regardless of the reality. Coffee and concealer — that’s the motto.

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