Call it the Kylie Jenner effect, but the 18-year old entrepreneur’s signature velvet matte lip now dominates our Instagram feeds. Then Jenner’s recent launch of her killer lip kits (that sold out in a blink of an eye) further proved these liquid to matte products aren't going anywhere.
But if you've thought about dabbling in the trend and just aren't sure if these new products are for you, we turned to Talia Cich, Education Content Manager at Anastasia Beverly Hills, for some pro tips. Turns out applying the stuff from the tubes isn't as easy as your usual lipstick. Read on for the things you need to know.