By Bee Shapiro
Updated May 15, 2016 @ 3:45 pm
Cannes lead
Credit: Camilla Morandi - Corbis

Naturally the Cannes Film Festival is all about movies and fashion, but just when talk circled around Kendall Jenner's nearly naked black dress, Aishwarya Rai delivers a knockout on the beauty front.

The Bollywood star donned a fairly predictable neutral-colored gown for the premiere of the From the Land of the Moon today, but it was her lip color that was the real shocker. Forget the classic red lip; Rai's look-at-me matte purple pout was so bright it was nearly ultraviolet.

CANNES, FRANCE - MAY 15: Aishwarya Rai attends the
Credit: Ian Gavan

Rai smartly kept the rest of her beauty look ladylike with a simply ponytail and matte smoky eyes.

Don't miss all the Cannes action: see the best looks of the festival in our red carpet gallery.