Beauty Over 14,000 Reviewers Have Given This "Magical" Eye Cream Five Stars, and It's 50% Off Right Now A pre-Black Friday treat. By Tamim Alnuweiri Tamim Alnuweiri Instagram Twitter Website Tamim has been writing about topics including beauty, fashion, wellness, and music for nearly a decade. She has tested thousands of products including skincare, makeup, haircare, and body care. She stays up to date and informed by regularly interviewing and consulting leading experts in the beauty industry including dermatologists, makeup artists, and aestheticians. Tamim has been published in InStyle, Travel+Leisure, Byrdie, Health, Shape, Southern Living, Real Simple, and PEOPLE. She tries any and every product she comes across with a particular appreciation for eye makeup and lip liners. InStyle's editorial guidelines Published on November 19, 2021 Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Courtesy/InStyle LilyAna Naturals is the best kept secret of Amazon's beauty offerings. While the brand doesn't have the same name recognition as say, Neutrogena, LilyAna has been a massive hit with shoppers and reviewers. The brand's anti-aging retinol moisturizer is beloved by customers with over 20,000 five-star ratings (whew). Their eye cream has a similarly dedicated fan base with over 14,000 five-star ratings, and is currently on sale ahead of the Black Friday mega shopping event.LilyAna Naturals Eye Cream usually retails for an affordable $40, but right now the skin-depuffing benefits are even sweeter, since it's currently a whopping 50 percent off. $20 is a small price to pay for a product one reviewer called "nothing short of magical." Courtesy Shop now: $20 (Originally $40); amazon.com The formula is laden with heavy hitting skincare ingredients including rosehip and hibiscus for nourishment, aloe for soothing hydration, and vitamin C for anti-aging and skin brightening effects. LilyAna Naturals Eye Cream ultimately aims to decrease puffiness, lighten dark circles, and firm wrinkled, sagging skin. "I noticed a change in my eyes within days of using it," another happy shopper said. "My puffy under eyes started to deflate, my upper-lids began to lift; and my fine lines are fading." Many reviewers share that even at full price, it's a good bang for your buck, as "you use so little that I'm having trouble predicting how long it will take me to go through a bottle." Another reviewer said that, other than around the eyes, they use the eye cream between the brows, on the forehead, and on the lips. "I wasn't sure how well it was working but the other day someone asked me if I get Botox so I'm beginning to think it's pretty effective!"If you're thinking of flirting with this customer-loved eye cream there's no time like the present since it's 50 percent off. Get your own LilyAna Naturals Eye Cream for $20 on Amazon. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit