11 Latinx-Owned Beauty Brands to Shop and Support Now and Always
You're going to love them.
While Latinx Heritage Month may run from Sept. to Oct., the simple truth is that you should be supporting Latinx-owned beauty brands year round, especially when there are so many to choose from.
So whether you're looking for haircare, makeup, or just anything you need to achieve glowing skin, there's something out there for you.
But if you don't know where to begin, I rounded up 11 of the best Latinx-owned beauty products to get you started.
You can thank me later.
I’ve been saying for years that if you have curls, only trust them with other people with curls — that goes for your stylist and your products! Lucky for us, Rizos Curls founder Julissa Prado is major #curlgoals, and The Rizos Curls Trio makes cleansing your hair and scalp, while protecting your curls, easy. I also love how transparent the brand is about the ingredients in each product.
To shop: $58; rizoscurls.com
If you’ve heard me talk about skincare for longer than, oh, five minutes, you’ve heard me talk up the importance of vitamin C. Overt's The Brightener packs a whole lot of stabilized vitamin C (20% to be exact) into a lightweight serum, and leaves skin glowing like a bright sunny day. The icing on the cake? The brand donates 10% of their annual profits to Anti-Slavery International to fight global slavery and human trafficking.
To shop: $39; overtskincare.com
Besame Cosmetics is known for its retro-inspired, long-wearing products that are made sustainably in California by founder Gabriela Hernanez and her family. The new Vanishing Cream preps skin for makeup by leaving a smooth, hydrated, matte canvas that almost looks airbrushed before any makeup is even applied.
To shop: $58; besamecosmetics.com
Solsis Beauty's Havana Lipstick is the perfect shade of coral that looks good on every skin tone. And it's also vegan and cruelty-free, so you can feel good about what you’re putting on your lips. Need another reason to shop? Founder JoJo Arias puts giving back at the core of her brand by supporting various non-profits that focus on underserved communities, so your money is always going to a good cause.
To shop: $17; solsisbeauty.com
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Every woman needs a five-minute makeup routine in her back pocket, and mine revolves around Honest Beauty's Magic Beauty Balm Stick. A couple swipes of this moisturizing, shimmery cream around your cheeks, brows, and nose leaves you looking "lit from within," as they say. And it’s made without parabens, silicones, synthetics, petrolatum, mineral oil, and lanolin.
To shop: $15; target.com
Look, dark circles are just hard to get rid of. With genetics, face shape, and basic science working against us, they are definitely not the easiest beauty issue to combat. But, Tata Harper's Illuminating Eye Cream is made with real diamond dust, along with organically farmed lavender, arnica, and plenty of hydrating botanicals, so trust me when I say it’s good at brightening up a dark circle.
To shop: $115; nordstorm.com
Banish cold weather-induced dry lips with Elaluz 24k Lip Therapy, a conditioning balm that drenches the lips in fruit butters, oils, and, oh, 24k gold. It’s also gluten, cruelty and fragrance-free, as well as vegan, and leaping bunny and EWG verified clean.
To shop: $28; elaluz.com
Elba Vegan Skincare
I love a good multi-tasking facial mist to add hydration to my skin before and after I apply my makeup. Spritzing on Elba Vegan Skincare's Antioxidant + Hydrating Face Mist is like giving your skin a perky spray of fresh fruit — sans the stickiness of, you know, actually doing that.
To shop: $13; elbaveganskincare.com
When you’ve tried as many face masks as I have, it can be easy to think you’ve seen it all, but the Brujita Cucumber Watermelon AHA Jelly Mask is genuinely unique. It’s consistency — thinner than most jellies — and cooling-but-tingly effect (created by the use of both soothing ingredients like aloe vera and cucumber as well as alpha hydroxy acids) make for an interesting experience for even the prolific mask users among us. And the results are impressive as well: skin is soft, soothed, clearer, and brighter after continued use.
To shop: $35; brujitaskincare.com
Newly launched beauty brand Valdé Beauty hit the market with a refillable lipstick concept that has me swooning. Founder and Latinx immigrant Margarita Arriagada created a clean lipstick that is deeply pigmented and made without 50 ingredients regularly found in traditional formulas. The Armor + Lip Set is a beauty investment I predict will soon reach cult status. Each tube of lipstick can be placed in a gold-dipped, zinc alloy case (or ‘armor’) encrusted with wings, and it can be engraved for a final opulent touch.
To shop: Starting at $199; valdebeauty.com