The momager is following in her daughters' footsteps.

By Erin Lukas
Feb 22, 2021 @ 10:28 am

Kris Jenner is following in her daughters' footsteps by launching her own namesake beauty brand.

Jenner hasn't made any official announcements yet, but she has reportedly taken a big step by filing trademarks for "Kris Jenner Beauty," "Kris Jenner Skin," and "Kris Jenner Skincare."

According to documents obtained by TMZ, Jenner's trademark covers a wide range of cosmetics and personal care products, including hair, skin, nails, eyes, and fragrance.

Kris Jenner
Kris Jenner
| Credit: Kevin Winter/Getty Images

Jenner has extensive experience in the beauty business. Kim just sold a stake of her KKW Beauty brand to Coty Inc. for $200 million, and the beauty conglomerate bought a stake of Kylie's Kylie Cosmetics for $600 million in 2019. After the sale, Coty Inc. named Jenner chief executive officer of Kylie Cosmetics. The mom has also collaborated with Kylie on a Mother's Day collection in 2018.

Stay tuned for updates on Kris Jenner's forthcoming beauty brand, including release date, products, prices, and more.