This Home Fitness Device Is Experiencing ‘Explosive Demand’ During Lockdown
Any New Yorker around for long enough to have experienced this thing called “subway ads” will remember a series featuring extremely chic individuals in their respective aspirational spaces working out in front of a mirror. Well, not a mirror, but Mirror.
Mirror calls itself a “nearly invisible home gym,” a “personal fitness studio,” and the source for “every workout.” It’s a pretty ambitious set of claims to make about one’s self until you dive into what this integrative system really is.
In its “dormant” mode, Mirror is just that: an elegant full-length mirror designed to blend seamlessly into your home. What sets this household item apart is that it also has an “active” mode, wherein limitless streaming workouts become available through a digital screen within the mirror facade. Imagine if your Ikea floor mirror and your iPad had a baby that grew up to be a ripped fitness trainer; that baby’s name would be Mirror.
If you had seen those subway ads last year, you couldn’t be faulted for casting Mirror aside as a gimmick. Outdoor and shared-space exercise was the norm, after all. But over the last two months, people worldwide have been stranded, gymless, and forced to reimagine their homes as fitness studios. Naturally, sales for Mirror have skyrocketed. The brand has reported “explosive demand,” and even the most skeptical among us are likely reconsidering the value of such an accommodating tool for staying in shape.
Shop now: $1,495; mirror.co
Mirror’s extensive database of fitness classes includes everything from kickboxing to yoga to dance to HIIT and 30 other types of workouts. Users can opt for over 70 available live classes with trainers per week or toggle to the device’s on-demand video database (which includes tens of thousands of workouts) to find a professionally pre-recorded class.
Those who are already overwhelmed by the vastness of Mirror’s fitness options will be relieved to hear the platform’s integrated recommendation filter helps users find new and familiar classes that are up their alley. If your home is divided between multiple Netflix identities (don’t mess with my algorithm!), Mirror's multi-user capabilities will be undoubtedly relevant; up to seven profiles per household can use and store fitness data on the device.
Aside from being a fixture along the banner rail on the A train, Mirror is a familiar sight on Instagram. The good-looking fitness system is perfectly at home on the visual platform, and it’s just as pleasant to look at in any kind of living room. More practically, it barely takes up any space, requiring just a bit of real estate against a wall. When not in use, it quietly takes up the role of a space-enhancing mirror, and guests will be none the wiser to its secret use.
Celebrities like Jennifer Aniston, Reese Witherspoon, and Gwyneth Paltrow have all added the device to their homes and posted about it on Instagram. Meghan Markle’s trainer has even called it “the only fitness trend [he] likes.”
Despite the surge in orders Mirror has experienced since stay-at-home orders took grip, the company has managed to continue fulfillment, implementing new socially distant safety measures. Professional installation is not available everywhere, but Mirror insists self-setup is a breeze. What’s more, return windows have been relaxed, which makes testing out the device even more risk-free.
Shop the workout Mirror celebrities and individuals in lockdown alike can’t get enough of at Mirror.co.