Glossier Closes All Physical Stores Amid Growing Coronavirus Concerns

They're the latest beauty brand to announce swift, sweeping changes.

Glossier Coronavirus 
Photo: John Sciulli/Getty Images

Glossier founder Emily Weiss has made the decision to shut down the company's physical store due to increasing concerns about the coronavirus.

The announcement came on March 12, with the CEO sharing a statement via Instagram detailing the retailer's plan to help reduce the spread of the ailment.


"We’ve made the difficult decision to close all our current permanent and temporary retail locations (New York, Los Angeles, London, and Atlanta) for at least the next two weeks to help mitigate the spread of COVID-19," Weiss wrote. "We will also delay the opening of Glossier Arizona, which was scheduled for next Wednesday. This is obviously a fluid situation, so we’ll be monitoring and adjusting our plans and timeline accordingly."

All physical stores will be closed as of March 13, 2020.

But for anyone still looking to shop the beauty retailer's latest products, don't despair — it's business as usual at Plus, Weiss hinted in her statement that the company may be soon launching new programs to continue to give customers the in-store experience over the web.

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"Several years ago, we piloted a FaceTime program where anyone could schedule a 10-minute, “genius bar”-like session to talk Glossier and products," she said. "Whether it’s this or something like it, we’re going to try to use this moment to spin up new, creative ways to foster community and connection and make magic happen. Stay tuned!"

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