The Timing of Ralph Lauren's Latest Fragrance Is Kismet

You'll want to spritz this scent on before heading out.

Ralph Lauren/Gigi Hadid et al. Interview
Photo: Courtesy

If you're fully vaccinated and ready to reenter the world, Ralph Lauren just launched the perfect fragrance to accompany you on your nights out.

Enter Ralph's Club eau de parfum, a new scent that embodies the carefree feelings of spontaneity and togetherness. And Gigi Hadid, Luka Sabbat, Lucky Blue Smith, and Fai Khadra are all starring in the brand's latest campaign to celebrate the launch.

"[It's] the spirit of New York," Hadid tells InStyle when asked how she would describe the fragrance. "Going out, you always have some sort of a plan. But you can literally turn at any corner in New York, and it's one of those cities where your night can take the craziest turns. You can really meet anyone and do anything in one night."

Ralph Lauren/Gigi Hadid et al. Interview

To shop: $115;

Crafted by master perfumer Dominique Ropion, the juice offers top notes of lavandin, apple, and grapefruit; middle notes of clary sage, geranium, and orange blossom; and base notes of Virginia cedar wood, vetiver, and patchouli. And while this may come off as a traditionally masculine scent, it was made for anyone who identifies with the fragrance.

In fact, Hadid herself describes it as "inclusive."

"It's a very strong scent, but [the notes are in] the most natural form of that fragrance," Hadid explains. "So together it comes off as something I don't think is gender-specific. It's the same way I feel about my character in the commercial. She was one of the boys in a suit."

Khadra, Smith, and Sabbat used words like "fresh," "strong," and "timeless" to describe the eau de parfum. But Khandra in particular notes that the launch of this fragrance — seeing as we all had to quarantine for over a year — is simply kismet.

"I think it's kind of perfect, honestly," the model and artist says. "I heard a lot of people make references to a previous pandemic and then right after it was the roaring '20s. This campaign is weirdly, but perfectly timed."

Ralph Lauren/Gigi Hadid et al. Interview

If Ralph Lauren's latest scent has peaked your interest, but you're not quite ready for a night out on the town just yet, you can still spend a night in with the stars of the campaign — you'll just have to wait until August.

To enjoy the virtual experience, simply scan the QR code on the Ralph's Club box. Once you've arrived, not only will you get to engage with Khadra, Hadid, Smith, and Sabbat, but you'll also get access to exclusive features and live events.

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Fragrance (and many other) campaigns aside, Hadid shares with InStyle that she's loving motherhood — and believe it or not, she's actually taking things pretty easy work-wise.

"I'm only working one or two days a week," she says. "But [my daughter's] just the best."

Of course, Gigi's mom Yolanda Hadid can't get enough of the family's latest addition, either.

"She loves being a grandma," Gigi adds.

And we're sure baby Khai is going to love seeing her mama in Ralph Lauren's latest campaign.

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