Fenty Beauty's First Perfume Has Arrived
And it's for everybody.
If you've ever dreamed of smelling like Rihanna, looks like your dream is about to come true.
Fenty Beauty's very first fragrance, Fenty Eau de Parfum, will be arriving soon. And no, it's not just for women.
In true Rihanna style, the scent is completely genderless. It's simply made for anyone who identifies with what the bad gyal calls an unforgettable perfume.
"That's the thing I love the most: It's an experience, it's a memory, encapsulated into a fragrance," Rihanna said in a statement. "One smell you'll never forget."
The sweet and spicy juice was inspired by the memories and places Rih loves most, from Bridgetown, Barbados to Grasse, France.
Speaking of Bim, that's exactly where Rihanna's love affair of perfume began. The Grammy-winner first learned about fragrance through her mother who worked in the Bajan beauty industry, and from an early age, the art of applying and layering fragrance became a ritual of sorts for the superstar.
This appreciate for scent led her to Grasse, France, known as the world's fragrance capital, to work alongside LVMH master perfumer Jacques Cavallier Belletrud to create her very own eau de parfum.
"Going to Grasse felt like going into another world, or realm, altogether. I remember waking up, getting ready, getting on the plane, landing, and walking straight to the garden," Rihanna shared. "Right away, you could feel the history in the garden. You're walking through it, you can smell everything. It's just an experience from the moment you arrive."
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Together, the pair created a fragrance that highlights notes of magnolia, musk, tangerine, blueberry, hints of Bulgarian rose absolute, geranium, and patchouli.
When it comes to the bottle itself, Rihanna knew from the get-go that it had to be brown.
"I wanted a rich color that really represented all genders from across all walks of life," she said. "Brown is my favorite color. Brown is who I am. Brown is what I come from. If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So I wanted something brown, but also transparent so you could see the liquid and the fragrance you're about to experience."