The country music and beauty icon's scents are coming in spring 2021.

By Erin Lukas
Dec 11, 2020 @ 3:06 pm
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Dolly Parton has been working 9-to-5 on her first beauty business venture.

In between helping fund a coronavirus vaccine and saving Christmas with her Netflix holiday film, Dolly Parton's Christmas on the Square, the country music and beauty legend has been developing her own fragrance brand.

WWD is reporting that Parton's scent line will launch in spring 2021.

"Fragrance has always played a major role in my life — I wear my own combination of scents every day,” Parton said in a statement. “Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community."

Parton is partnering with Edge Beauty to create her scents. The company has signed a long-term licensing deal with the star, and plans to offer scents in a variety of formats.

"We know that people like to scent their hair, clothes, homes, as well as their own skin. So we’re working on a multiplicity of olfactory forms that will indicate the fragrance value," Steve Mormoris, chief executive officer of Edge Beauty told WWD.

Credit: Getty Images

"We firmly believe that Dolly Parton is at the center of American culture and that she crosses political divides, generations, emotional sensibilities, gender, and we believe she’s the true nucleus of American culture today,” Mormoris added. “She’s someone without pretense, she’s a self-made woman, she’s incredibly generous, and she’s beautiful. As a marketer, she also has a great understanding of how to reach her fans."

While Parton and Edge Beauty haven't shared any details about the actual fragrances in the line, our fingers are crossed there's one named "Jolene."