By Marianne Mychaskiw
Updated Oct 30, 2017 @ 10:15 am
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Credit: Courtesy Burt's Bees

When it comes to her beauty routine, Emmy Rossum likes to take the natural approach—from the formulas she uses, right down to her aversion to an overly-contoured facade. "If there's too much, it's hard to tell what is real anymore, and I'm empowered to lean into the relaxed naturalism aspect of beauty," she tells Rossum has steadily been switching her existing makeup formulas to gentler alternatives over the years, but admitted having a heavy hand with the concealer to cover a visible vein just underneath her eye.

"I had been self-conscious about it in the past and would wear thick, thick cover-up under my eyes to try and hide it," she says. "It's funny, though. My husband [Sam Esmail] says he fell in love with me because of that blue vein under my eye. I came to rehearsal with very little makeup on for the movie he was directing, and he told the makeup artists, 'Whatever you do, just make sure you can see the skin under her eyes, because it feels very human.' I always perceived it as a flaw because my skin is thin in that area, but felt very empowered that it was the flaw in particular he and the others working on the show responded to."

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These days, the undereye concealer isn't as heavy, usually complementing her complexion with a sole swipe of Burt's Bees 100% Natural Blush in Shy Pink ($10; It's a staple she keeps in her makeup bag, especially when traveling, and it even makes regular guest appearances on the set of Shameless. The fact that Rossum has been named the face of the brand couldn't be a more perfect pairing.

"The blush makes me look and feel more alive and awake. If I'm going through an airport and get a heads-up that photographers are there, I can some sunglasses and blush, and just wing it," she adds. "When I'm playing Fiona, we'll sometimes add just a dab of blush on the eyelids to give my face a slight flush."

We're sure it also adds to the character's badass edge, which also comes pretty organically for Rossum.