Beauty Shoppers Say This Serum Leaves Sun-Damaged Skin "Plump and Juicy" The difference even surprises serum veterans. By Rachel Nussbaum Rachel Nussbaum Instagram Twitter Rachel is a journalist, writer, and editor who specializes in the beauty and wellness industry, writing about the best, safest products the industry has to offer for InStyle, Byrdie, and Shape. InStyle's editorial guidelines Published on March 29, 2022 @ 10:00PM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Getty Images To quote the legendary Lucille Bluth from Arrested Development, "I don't care for Gob" — but in this case, Gob is fragrance in skincare. The addition is linked to contact dermatitis and can provide a veil for hormone-disrupting phthalates, so to me, it makes the most sense to just steer clear. Yet according to shoppers, one organic anti-aging serum smells incredible from its botanical ingredients alone — and it leaves skin even, hydrated, and plump. As you can probably tell from its name, Eminence Organics' Strawberry Rhubarb Hyaluronic Serum smells like a field of summer strawberries (and it's deliciously pink, of course). But per reviewers, that's not even the best part; its evening-out effect on users' skin tone takes the cake, along with a wholloping dose of hydration. Take it from one fan: "This serum makes my 58-year-old, sun-damaged skin plump and juicy." It's such an effective moisturizer that even someone on Accutane — notorious for its drying consequences — called it a "godsend" for their flaking. It likewise counters the dehydration some people see from retinol, others commented, and swapped their irritation for "super soft" skin. That's thanks to the formula's headlining hyaluronic acid; as certified dermatologist Dr. Lian Mack previously told InStyle, "Hyaluronic acid can help to reduce wrinkles and fine lines by creating a barrier that retains water in the skin." Courtesy Shop now: $48; dermstore.com Hyaluronic acid alone is a potent plumper, as the enduring popularity of products centered on the ingredient prove. But the Strawberry Rhubarb serum really shines in its additions: Strawberry juice contains brightening vitamin C and pimple-fighting salicylic acid, and rhubarb is a tyrosinase inhibitor that reduces hyperpigmentation. Megan Fox's secret weapon for supple skin, grapeseed oil, is also included, as is hydrating glycerin, calming centella asiatica, and pore-minimizing witch hazel. Ten botanical extracts add antioxidants and lactic acid gently exfoliates. Cumulatively, that makes for a very nice time indeed. One shopper compared the "fantastic" fluid to Skinceuticals' $102 hyaluronic acid serum, at half the price — and another said it outperformed even expensive serums from their dermatologist's office. A different reviewer wrote that after trying it on their facialist's suggestion, it resolved their dry skin with a single use, and one more customer noted that after years of using hyaluronic serums, this is the first that's made a difference in their "very large pores." "I love the way it absorbs into my skin," explained a last repeat buyer. "[It] smells lovely [and] I've noticed it has softened my fine lines." If you're looking for immediate plumping and soft, smooth, supple skin, get the Eminence Organics' Strawberry Rhubarb Hyaluronic Serum for $48 at Dermstore.