This TikTok-Famous French Pharmacy Moisturizer Is a Multi-Tasking "Miracle Cream"

Karlie Kloss is a fan.

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Embryolisse Lait-Crème Concentré, Face Cream & Makeup Primer
Photo: Courtesy

It's true what they say: "If it ain't broke, don't fix it." And when it comes to skincare, perhaps the truest example of that is one famous French pharmacy moisturizer that's been a worldwide best-seller for more than 70 years, and it's now one of the latest beauty products to go viral on TikTok.

The Embryolisse Lait-Crème Concentré was created by a Parisian dermatologist in 1950, and has since been sold by the millions, finding its way into the hands of makeup artists and their celebrity clients over the years. In fact, the cream is a backstage staple at fashion weeks across the globe thanks to its glow-giving finish and miraculous ability to make makeup stay put — even Karlie Kloss is a fan, previously telling Elle, "It's just a really good light cream — not too oily and not too thick."

Embryolisse Lait-Crème Concentré, Face Cream & Makeup Primer

Shop now: $28,

A dab of this "life-changing" "miracle cream" may not turn you into a French model overnight, but it will magically plump up your skin, leaving it feeling smooth, supple, and toned. All thanks to a simple formula made with rich, natural ingredients, the Embryolisse Lait-Crème Concentré is suitable for all skin types. Soy proteins deeply moisturize the skin, while shea butter nourishes and softens. Aloe vera soothes away irritation and beeswax works in tandem to protect your delicate external barrier.

Slather on the cream regularly to reap maximum benefits, but also keep in mind that its moisturizing properties make it ideal for several other skincare tasks. The brand claims it can be used as both a makeup primer and remover, prepping skin for makeup application by day and cleansing skin by night. But that's not all: To level up on hydration, the cream can also be used as an overnight mask that reviewers say "leaves skin beautifully soft" — just be sure to lay it on thick for best results.

"This product is fab," wrote one reviewer. "It would be a desert island product for me. Never irritated my skin or had a breakout from it. I use it first thing in the morning as a face mask twice a week. I've used it as a primer [and it] works beautifully, and I have used it as a morning moisturizer and a nighttime moisturizer. It sinks into my skin without leaving it greasy."

Boasting more than 6,000 five-star ratings on Amazon, some reviewers suggest even more uses for the cream through their own trials, saying it works "great for the whole body" as a lotion. In fact, it's "heavy duty enough to use on stubborn areas like elbows," but isn't at all greasy or pore-clogging. Say, "oui" to the very same French pharmacy moisturizer that has changed the game for models, makeup artists, and moisture-seekers worldwide. Shop the Embryolisse Lait-Crème Concentré on Amazon for just $28 to get in on the global buzz.

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