Dakota Johnson Just Did the Impossible: Created a Two-in-One Bath Product That Works
It's quite the feat that Dakota Johnson comes off as so normal for someone steeped in Hollywood royalty. Maybe it's thanks to the every-girl roles she chooses (or perhaps her and Chris Martin's drama-free astrological ~connection~), but that image belies her serious beauty know-how, and the products she's developed with Maude gives it a place to shine.
Johnson partnered up with the sexual wellness brand last year, coming onboard as co-creative director and investor. Since then, the brand has earned a reputation for sophisticated vibrators and personal care products, and its body washes in particular win praise for their savvy formulas. According to shoppers on Maude's website, the brand's unscented body wash is a one-stop destination for soft skin whether used in the shower or as a bubble bath.
The age-old tradeoff between oodles of bubbles and skin dried out from the process can take a damn seat, thanks to the formula's softening infusion of omega-3, 6, 0 and vitamins C and E. People say the "rich and refreshing" lather leaves their skin Charmin-level soft (They actually said it makes them "feel like a goddess," but I ask you, which is softer: a goddess, or 2-ply toilet paper?)
"This wash is absolutely fantastic. It leaves no residue and makes my skin so soft and smooth," one person writes, the formula a rare two-in-one that actually works well. Taking partial responsibility are panthenol, niacinamide, jojoba esters, aloe leaf juice, argan oil, meadowfoam seed oil, camellia sinensis leaf extract, and olive leaf extract — the latter an ingredient behind J.Lo's legendary skin. Panthenol and niacinamide are also potent skincare additions; the former is a trusted skin softener, while niacinamide is our beauty editor's BFF.
The combination makes for a crowd-pleaser befitting the pleasure-centered brand. "I love this wash! It is so soft on the skin and feels like silk kissing you all over," writes one reviewer. People with irritation-prone skin note that the fragrance-free wash No. 0 provides major relief, especially for eczema and those with sensitive pH balances (and that lack of fragrance means you can take comfort knowing there are no endocrine-disruptors veiled in the formula).
Orange and lemon fruit extract still add a citrusy whiff, the overall experience enough to turn bath-haters into believers — and make their skin look fantastic in the process. "I really love this wash! I've been using it for the last month and I've noticed improvements in my skin's brightness and hydration," comments a fan. Another person says it cleans their intimate area better than any body wash or soap they've ever used, for a "genuinely clean" effect. Considering the brand's other offerings, that's no laughing matter.
If you prefer a stronger fragrance, shoppers write that both the No. 1 and No. 2's calming, yet invigorating, scents are bewitching enough to keep buying the body wash forever. The former melds warm base notes of amber, medjool date, and tonka bean with brisk cedar leaf, lemongrass, and clove. The latter offers a bright-smelling spin with pink pepper, gurjun balsam, lemon California, and cedarwood Virginia.
Time to revise the saying: Cedarwood Virginia is for lovers, whether you're bubbling up with a partner or just loving on yourself. As Johnson commented on an Instagram post of the body washes, "yum."
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