Keys Soulcare's Latest Launches Are the Perfect Color Offerings for Anyone Nervous About a Full Face of Makeup
As much as we're bombarded with Instagram filters, trendy makeup looks, and countless ads for the hottest products on the market — the truth is that beauty is subjective and deeply personal.
While a smoky eye and butt-length waves may be one person's go-to look, others may prefer a much more subdued, natural look. And Grammy Award-winning musician Alicia Keys gets it.
After decades in the business, Keys doesn't shy away from the fact that she's had her fair share of struggles with her skin. And being in the spotlight, where she had to wear heavy makeup daily, only exacerbated the problem.
But skin issues aside, once she was able to gain more control of her career, she also gained more control of her beauty regimen. And that's why she created Keys Soulcare.
"I am a fanatic about ritual — you should see what I put my family through. But I really just want to make meaningful moments, it matters to me," Keys shared with a group of journalists via Zoom. "Things are often so empty. We move at light-speed and just try to get everything done but we often don't find the meaning in why we're doing it. We do everything for everyone else first, then we're last on the list."
Now, with her collection already becoming a staple on the market, the mega star is ready for the next iteration: Make You, a collection of skincare-color hybrid products.
"The stuff has to work, it has to be good for your skin. It has to treat your skin well, you have to see improvement," the musician said. "And adding some washes of color is such a beautiful way to play."
Before the call with Keys, I was on another Zoom call (lol, life in 2022), but obviously, I wanted to test out everything beforehand. So, I quickly turned my camera off, changed my top, and gave everything a whirl. When I first took a look at the colors, I initially was like "OK, woah." They were bright, which I wasn't expecting. But as I played with them and blended everything into my skin, I ended up with just a light wash of color that helped me look revamped and refreshed.
Best part: Everything in the line is buildable, so you can make your look into whatever you want — and that's exactly what Keys was going for.
"I want people to feel like themselves [when they use the products]. I want them to feel how they want to express," she shared with InStyle specifically during the Zoom. "I want them to feel safe too, because I know for me, a lot of the times, when I'm using something new I'm very nervous about it — that it will irritate me or break me out. I want them to feel the natural glow that's already inside of you. It's already in there, but [this will help it] just be a little bit more enhanced."
Now, let's get into the specifics of each offering in the new line.
Comforting Tinted Lip Balm With Avocado Oil
Sheer Flush Cheek Tint With Sunflower Oil
Natural Flush Complexion Brush
VIDEO: The Beauty Product Alicia Keys Uses "a Thousand Times" Per Day
Stay Soft Brow Gel
From non-toxic makeup and skincare to sustainability practices, Clean Slate is an exploration of all things in the green beauty space. Find out what's really in your products — and what's being left out.