This new era for the brand has been more than a decade in the making.
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CLEAN SLATE: Chanel's First Clean Beauty Collection
Credit: Chanel/ InStyle

Chanel is officially entering the clean beauty chat with the launch of its No.1 de Chanel Collection, a range of skincare, makeup, and fragrance built around the red camellia flower.

The hero ingredient holds special meaning to the brand, as it was founder Gabrielle (Coco) Chanel's favorite flower. Coincidentally, in addition to representing romantic love and smelling delightful, the rich red camellia flower offers a few noteworthy skincare benefits.

"It supports skin vitality, thereby enabling skin to remain healthy looking for a longer period of time," the brand says of the flower in a statement. "Naturally rich in antioxidants, it also helps protect skin from the consequences of stress and helps improve quality for a skin that looks radiantly youthful."

After spending over a decade researching the camellia plant, Chanel developed each product in the No.1 de Chanel collection to target the five signs of aging: fine lines, wrinkles, the appearance of pores, loss of elasticity, and dullness. The products are priced from $45 to $110, and available at Chanel.com and stores, as well as Ulta.com and Ulta Beauty stores.

In an effort to be more sustainable, Chanel says the No.1 de Chanel Collection is made with ingredients up to 97% natural in origin and 76% camellia derivatives, including the petals, seeds and yeasts, to reduce waste. The packaging is also recyclable and refillable. The use of single-use plastics was limited, and they removed cellophane and leaflets from the boxes.

Ahead, a deep dive into the collection's skincare, makeup, and fragrance products.

Skincare

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Chanel No.1 de Chanel Collection
Credit: Courtesy

Red Camellia Revitalizing Serum

$120; ulta.com

This gel-texture serum targets signs of aging, including fine lines, wrinkles, enlarged pores, and dullness. 

Chanel No.1 de Chanel Collection
Credit: Courtesy

Red Camellia Powder-to-Foam Cleanser

$55; ulta.com

With a little bit of water, this power cleanser transforms into a light lather that lifts impurities from the skin. 

Chanel No.1 de Chanel Collection
Credit: Courtesy

Red Camellia Revitalizing Serum-in-Mist

$95; ulta.com

Spritz this lightweight mist under or over makeup to refresh the skin. It contains high concentrations of camellia oil and water to hydrate skin and boost radiance. 

Chanel No.1 de Chanel Collection
Credit: Courtesy

Red Camellia Revitalizing Eye Cream

$75; ulta.com

Along with hero ingredient red camellia, this gel-cream includes plant-derived squalane and hyaluronic acid to hydrate and de-puff the eye area. 

Chanel No.1 de Chanel Collection
Credit: Courtesy

Red Camellia Revitalizing Lotion

$60; ulta.com

After cleansing, smooth No.1 de Chanel's Revitalizing Lotion over the entire face, starting at the center outwards, to refine pores and firm skin.

Chanel No.1 de Chanel Collection
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Red Camellia Revitalizing Cream

$110; ulta.com

Extra thirsty skin will feel quenched with this velvety moisturizing cream that doubles as a skin barrier and anti-aging treatment. 

VIDEO: How to Tell If Your Skin Is Actually Dry — Or Just Dehydrated

Makeup

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Chanel No.1 de Chanel Collection
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Red Camellia Revitalizing Foundation

$70; ulta.com

Thanks to red camellia oil and other hydrating ingredients, this buildable foundation covers blemishes and discoloration while maintaining a second-skin finish. 

Chanel No.1 de Chanel Collection
Credit: Courtesy

Red Camellia Revitalizing Lip and Cheek Balm

$45; ulta.com

Who doesn't love a two-in-one product that'll streamline your routine. This tinted balm can be used on the cheeks for a natural flush as well as the lips for a touch of color. It comes in six floral-inspired shades, including red camellia, of course. 

Fragrance

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Chanel No.1 de Chanel Collection
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L'eau Rouge Fragrance Mist

$110; ulta.com

Despite being an odorless flower, perfumer Olivier Polge turned to red camellia for inspiration when creating the collection's fragrance mist. With notes of jasmine, orange blossom, rose, iris, and musk, the energizing scent can spritzed from head to toe and can be worn alone or layered with your favorite fragrance. 

From non-toxic makeup and skincare to sustainability practices, Clean Slate  is an exploration of all things in the green beauty space. Find out what's really in your products — and what's being left out.