20 Beauty Trends That Will Dominate 2020
The early-'90s style bob haircut may have reached global dominance in the year 2019, but the biggest beauty trends in 2020 will have us time-traveling forward and back.
In the flashback category, we're predicting nostalgic styles like milkmaid braids, high ponytails, and piece-y waves. Also, prepare to revisit your high school prom looks because updos with face-framing tendrils are happening, and French tip manicures have already begun storming our shores. (No kidding, these very-2000s trends are coming in hot for 2020.)
As for the future focus, expect to channel Euphoria makeup for all your dress-up events come the new year. We're talking neon eyeliner, artful if random under-eye embellishments, and all gold everything.
If you're in the mood for some slightly more relaxed beauty trends to try in 2020, consider swapping your shimmery highlighter for a pink high-cheek blush moment, which celebrity makeup artist Daniel Martin is feeling for the new year.
All these ideas and more, for InStyle editors' 20 beauty predictions for 2020.
For more stories like this, pick up the December issue of InStyle, available on newsstands, on Amazon, and for digital download now.
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Tracing a thin stripe of eyeliner just above the crease of your lids creates the illusion of an upward sweep, says makeup artist Jo Baker. Not to mention it looks supercool, as shown here on Alexa Chung.
Ignite a Brilliant Streak
A graphic flick of neon eyeliner is so striking, you can skip all other makeup and still be a knockout. At Helmut Lang, makeup artist Susie Sobol traced the wing shape first with white eye pencil and then brushed colored powder on top.
Highlight with Pink
“Dusting blush in a C shape from the top of the cheeks to your eyes creates a soft halo effect that adds dimension to your face.” —Daniel Martin, makeup artist
Tie Up Loose Ends
The hair scarf is winding its way into braids, buns, and updos, transforming even hastily scraped-back hair into a more embellished style in seconds.
Bowl Cut 2.0
Considering a major chop? Charlize Theron makes a convincing case for a subversive short crop.
The magic formula for lips that look this naturally plump: a gloss with maximum shine and minimal color. Choose any sheer juicy shade and swipe away.
Gold, Gold, Gold
Whether you dab on a little or go at it with sparkly gusto, gold eye shadow is like a souped-up neutral that balances all the new colorful makeup.
Few hairstyles can take you from spin class to the step-and-repeat, but the topknot oozes effortless cool. Pull out face-framing pieces and add volume at the crown to play up the romantic vibe.
Another '90s Haircut
Before the Rachel there was the Linda (as in Evangelista). Long on top and layered throughout, this versatile haircut is conspicuously fresh again.
What About Bob
Chin-length hair has never been easier or breezier. Kaia Gerber’s clean, layer-free bob is the work of master hairstylist Guido Palau, who made the ends blunt and left the front a smidge longer to give this straight cut maximum swing.
Don’t knock the new French manicures until you’ve tried them. You can handpick whichever version suits your mood, from short and clean to colored tips or cute accent decals. Nails aren’t supposed to be serious, so just have fun.
From the pirate-inspired skinny fishtail twists at Alexander McQueen to the farm-girl pigtails at Dior, braids of all shapes and sizes have a touch of whimsy this season.
Dark hues and heavy liner can actually make eyes look smaller. The watercolor-shadow look, when done using modest pastel or sunset colors, brings out eyes in a sweet way.
Sculpt & Shine
“After years of doing stick-straight ends on waves, it’s now about a soft, curved finish created with a round brush during your blow-dry.” —Harry Josh, Lily Aldridge’s hairstylist
Make Eyes Sparkle
The hit show Euphoria has set off a beauty tidal wave of graphic undereye makeup. One of the prettiest ideas is to add a sheer wash of shimmer or a tiny accent along your bottom lids for a playful party look.
The rumpled, tousled waves seen at Celine were like bedhead with added finesse. The look has more shine and a more relaxed bend to the hair. Make a center part, as hairstylist Esther Langham did at the show, to give the overall feel an easy ’70s vibe.
Bold cherry is the red lip du jour: Wear it as sparkly or as crisp as you’d like. Just be sure to pair it with clean skin to let your smacker pack the punch.
“The glossy, bouncy blowout is back, like what I did on Jennifer Lopez for the Versace show. It gives the hair a nice, rounded shape that feels lightweight. ” —Chris Appleton, celebrity hairstylist
Accent Inner Corners
Neon eye makeup comes in all forms lately, and one of the simplest ways to try the trend is with a smudge of electric lime shadow at the inner part of the eyes. It lights things up enough to feel fresh but keeps your overall look grounded.
The side part isn’t messing around these days. It’s sharp and deep, but it anchors any hairstyle beautifully. Plus, it flatters most face shapes more than a straight-down-the-middle part.
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