Prepare your beauty routine for the cooler weather with these new launches.

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Whether or not you're excited about the impending sweater weather, the new beauty products launching in September 2021 are reason to be excited about the season change. While brands drop products every month, September is arguably the Superbowl of beauty, when the most innovative, game-changing formulas hit virtual and IRL shelves.

While it might not be cold enough to experience the drying effects the crisp fall air can have on your skin and hair just yet, launches like Youth To The People's non-stripping chemical exfoliator and Dyson's Flyaway Hair Attachment for its Supersonic Dryer will both come in handy as the weather starts to shift as the month goes on.

And since wearing face masks isn't going to stop any time soon, Hanahana Beauty's detoxifying mask can help minimize clogged pores, which can lead to maskne, and Lancôme's metallic, jewel-toned eyeliners are ideal for easy, yet impactful eye makeup looks.

For complete details on all of these products and more, keep scrolling for the 15 best new beauty launches of September 2021.

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Best New Beauty Products
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Glow Recipe Guava Vitamin C Dark Spot Serum

$49; sephora.com

Along with guava, the blend of vitamin C ingredients, including tranexamic and ferulic acids, in Glow Recipe's brightening serum work synergistically to reduce the look of dark spots.

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LYS Beauty Genuine AIM HIGH Multi-Use Liquid Highlighter

$19; lysbeauty.com (available September 16)

Thanks to hyaluronic acid and mango fruit extract, this hydrating liquid highlight has a seamless second-skin finish. 

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Dyson Supersonic Flyaway Attachment

$40; dyson.com

Using the same Coanda effect technology as the beloved Airwrap styler, Dyson's Flyaway Attachment for the Supersonic Dryer is a foolproof hack for getting a smooth, salon-worthy blowout at home — without exposing your hair to excess heat. 

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Youth To The People Mandelic Acid + Superfood Unity Exfoliant

$38; sephora.com

This gentle toner provides all of the pore-clearing, brightening benefits of chemical exfoliation, with minimal risk of irritation. Along with AHA, BHA, and PHA acids, the leave-on formula includes kale, green tea, and licorice root to help support the skin barrier — not strip it. 

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Rare Beauty Perfect Strokes Universal Volumizing Mascara

$20; sephora.com

Rare Beauty's first mascara volumizes, lifts, and curls lashes without a crunchy finish, thanks to nourishing castor oil. 

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Bumble and bumble Hairdresser's Invisible Oil Ultra Rich Hyaluronic Treatment Lotion

$45; sephora.com

Suitable for all hair types and textures, this ultra-hydrating treatment replenishes dry to extremely dry hair without weighing it down. The secret sauce is skincare-grade hyaluronic acid, Kalahari melon seed oil, and Bumble and bumble's blend of six nourishing plant-based oils. 

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Ustawi Green Tea Matte Finish Moisturizer

$35; ustawi.com

Specifically designed for melanin-rich skin, this lightweight moisturizer helps control excess oil while protecting against free radical damage. 

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Makeup By Mario Master Blade Brow Pencil

$22; sephora.com

Precisely fill in and shape brows with hair-like strokes, thanks to the blade-inspired tip of Makeup By Mario's first brow pencil. The retractable pencil includes a spoolie to brush and blend for a natural finish. It's available in eight shades. 

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Sebastian Professional No.Breaker

$34; ulta.com

This two-in-one spray works to repair damaged hair from within while reducing dryness and boosting volume.  

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Hanahana Beauty Skin Nutrition

$32; hanahanabeauty.com

Hanahana's debut skincare product is a detoxifying powder mask that works to minimize congestion without leaving skin feeling dry and tight. Along with kaolin clay, there's a bevy of sustainably-sourced plant extracts, including willow bark, hibiscus sabdariffa flower, and maca root, plus spirulina platensis. 

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Lancôme Drama Liqui-Pencil Waterproof Eyeliner

$22; lancome-usa.com

With face masks still an essential item, bold, colorful eye makeup is still trending for fall 2021. Swap your neon cat eye for a jewel-toned one using one of Lancôme's waterproof gel liners, which offer up to 24 hours of smudge-free wear.

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Neutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules

$27/30; walmart.com

These single-servings of Neutrogena's fan-favorite retinol serum ensure you never over-apply or waste product. 

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EVOLVh DreamGel Strong Hold Styler

$24; credobeauty.com (available September 9)

All hold, no crunch, EVOLVh's gel sets and adds texture to styles while leaving hair soft and smooth, thanks to a blend of botanical ingredients. 

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U Beauty Multimodal Defender Broad Spectrum SPF 30

$165; ubeauty.com

Once again, U Beauty has created a multitasking product that will cut down your routine. Multimodal Defense repairs and prevents photo damage from UVA/UVB rays, while also brightening and cooling the skin. The brand signature SIREN delivery system targets specific areas of the skin that need correction, like dark spots on the jawline for example.

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Urban Decay Naked Cyber Palette

$49; urbandecay.com (available September 22)

The latest edition to the cult-favorite Urban Decay Naked Palette family includes five different finishes: matte, satin, duo chrome, glitter, and shimmer. Create subtle or bold looks using the shadows wet or dry.