12 New Beauty Products to Buy in September

By Erin Lukas
Updated Sep 07, 2018 @ 12:15 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Just when you thought your bank account had finally recovered from all of the summer beauty product launches you had to buy, September has arrived. Now, there's a whole new set of products to capture your attention — and your paycheck.  

In order to help you stick to your monthly budget, we've gone through all of the new makeup, skin, and hair products and curated the 12 launches that you simply must try. Two standout launches that'll give you a taste of what you can get your hands on?  Hourglass' Extreme Lash Mascara and OLEHENRIKSON's retinol-free anti-aging serum. Find out more about them below — believe us, you're going to want to cop these.

So, what other new beauty product launches are worth spending your money on this month? Keep scrolling to find out. 

VIDEO: Beauty School: Messy Pony 

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Bobbi Brown Luxe Lipstick 

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$37
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Bobbi Brown's latest lipstick is for anyone who loves the shine-free finish of mattes, but hates how heavy they feel on their lips. Although the 25 shades are vibrant, they're packed with vitamins that keep them from flaking. 

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Pat McGrath Labs Mothership V Bronze Seduction Palette 

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$125
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Pat McGrath has done it again. The legendary makeup artist has created another eyeshadow palette stocked with shades you must have. For the Bronze Seduction Mothership Palette, McGrath has curated a set of 10 warm-toned shadows in her signature cream-powder formulation that blend seamlessly and stay crease-free.

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Hourglass Extreme Lash Mascara 

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$29
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This is one mascara that lives up to its name. Its brush combines two brushes in one to add maximum volume, length, and definition to lashes. 

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4 of 12

Summer Fridays Overtime Mask

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$44
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Buying every pumpkin thing you can get your hands on during the fall is about as groundbreaking as wearing for florals for spring. But, don't write off Summer Fridays' pumpkin-based face mask as basic. It uses the vitamin-packed fruit along with oat kernels and apricot seed powder to gently exfoliate and brighten skin without causing irritation. 

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Milk Makeup Blur + Matte Loose Setting Powder 

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$29
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This isn't your basic setting powder. Milk's blurs pores and gets rid of excess shine so that skin has a soft, photo filter-like finish. Plus, the powder comes in three sheer shades to choose from so that it's actually translucent on all skin tones.  

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Charlotte Tilbury Magic Away Concealer 

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$32
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Charlotte Tilbury's first full-coverage concealer is about as magical as concealers come. Although it's water-resistant and stays on crease-free for up to 15 hours, it has a natural finish that looks your skin, just better. 

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Love Beauty And Planet Murumuru Butter & Rose Pampering Deodorant 

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$7
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Instead of aluminum and harsh chemicals, this natural deodorant uses plant-based deodorizers to keep underarm skin fresh for up to 24 hours. Bonus: You can easily find this affordable under-$10 stick at the drugstore.  

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Color Wow Dream Coat for Curly Hair 

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$24
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The heat-free version of Color Wow's beloved smoothing spray is specifically formulated to humidity-proof curls. The alcohol-free mist hydrates curls so that shiny, defined, and frizz-free. Use it on damp before air-drying or using a diffuser. 

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Glow Recipe Blueberry Bounce Gentle Cleanser 

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$34
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If you are tired of using cleansers that only take all of the makeup off of your face if you scrub it, try Glow Recipe's latest launch. The oil has nourishing oils in it that gently dissolves makeup, plus has hyaluronic and AHA acids in its to refine pores. 

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Olehenrikson Glow Cycle Retin-ALT Power Serum 

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$58
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Retinol is touted as one of the most effective anti-aging ingredients, but it can be extremely irritating for sensitive skin. If this sounds like your skincare situation, OLEHENRIKSON's new serum will quickly become a staple product in your routine. It's formulated with bakuchiol, a natural alterative to retinol that fights fine lines, wrinkles, minimizes dark spots, and firms skin. 

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Maybelline New York Super Stay Multi-Use Foundation Stick

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$10
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Is there anything this foundation stick can't do? That's a hard no. Use it to conceal, even out skin tone, contour, and highlight. However you choose to use it, the pointed blender sponge makes it easy to blend the foundation in for a seamless, natural finish. 

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Living Proof Perfect Hair Day Body Builder 

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$29
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This body-boosting hairspray is flexible in its finish and how you apply it. In addition to having an adjustable nozzle that lets you control how much volume you're adding to any given style, it doesn't leave hair stiff or crunchy. 

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By Erin Lukas