Usher in the season with mask-proof makeup and moisturizing skincare.

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2021 has been a teeter-totter of a year, but while events like weddings, concerts, and returning the office have been put on hold (a few times), wearing makeup has never been canceled. Products like bold eyeliner, colorful eyeshadow, and long-wear lipsticks have come in clutch when creating looks around face masks for the past year and a half.

Masks are still going to be an essential accessory for the foreseeable future, and it seems like beauty brands have this in mind with their launches. Case in point: some of October's most exciting makeup drops include impressively pigmented eyeshadow palettes from Pat McGrath Labs and Lady Gaga's Haus Labs, and creamy matte lipstick from Makeup By Mario.

Along with mask-friendly makeup products, this month's launches also include treatments for common fall struggles, like dull, dry skin and itchy scalps. Ahead, we've done the leg work for you by rounding up the 17 best new beauty products hitting shelves in October.

Best New Beauty Products Launching in October
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Best New Beauty Products

Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation

$30; sephora.com (available Oct. 12)

This isn't your average mineral sunscreen, it's a two-in-one tinted SPF that offers buildable coverage with a second-skin finish that doesn't oxidize or leave a white cast. What's more, the formula is safe for sensitive and reactive skin, getting an official seal of approval from the National Eczema Association. It comes in 14 flexible shades designed to compliment a wide range of undertones so everyone can find their perfect match. 

Best New Beauty Products
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Crown Affair The Ritual Shampoo & Conditioner

$67; crownaffair.com

Designed to work with all hair types, textures, and color-treated hair, Crown Affair's first shampoo and conditioner gently cleanses and moisturizes hair without weighing hair down. The coconut-based surfactants produce a satisfying lather that doesn't strip. 

Best New Beauty Products
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SolaWave Blue Light Therapy Beauty Device

$119; saksfifthavenue.com

This edition of SolaWave's cult-favorite facial wand uses blue light therapy to help treat breakouts and fight acne-causing bacteria. Like the original, it also offers therapeutic warmth to help topical skincare products absorb better and a vibration massage to depuff and improve circulation. Not to mention, it's pregnancy safe. 

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Glossier Monochromes Essential Eyeshadow Trio

$22 each; glossier.com

Glossier's first-ever power eyeshadows come in a refillable trio of three finishes: matte, satin, and shimmer. Wear them alone or layer them to create a customized monochromatic look. The 10 available colorways include neutrals like taupe and bolder shades like yellow. 

Best New Beauty Products
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Pili Ani Self-Care Night Recovery Oil

$72; piliani.com

Along with pili and elemi oils, sampaguita, squalane, and herbal botanicals work harmoniously to soothe skin and support its nightly reparative process. The nighttime oil also helps keep skin moisturized as you sleep so you wake up with a dewy glow. 

Best New Beauty Products
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Alpyn Beauty Triple-C Brightening Bounce Cream

$49; sephora.com

This brightening moisturizer hydrates like a rich cream but feels light as air, thanks to its bouncy texture. The formula is packed with aloe for long-lasting hydration, plus three forms of vitamin C and chokecherry foraged from Wyoming (where Alpyn is based) for an extra glow. 

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Hermès Beauté Les Mains Hermès

$45 each; hermes.com (available Oct. 15)

The fashion house brings just as much detail to its debut 24-shade nail polish collection as it does crafting Birkins. The formula is made with biosourced pigments that only require one coat. And yes, the polish comes in the French brand's signature orange.

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Lula Beyond Balm

$75; wearelula.com

Sarah Uslan turned to her work as a makeup artist for inspiration when creating Lula's the first products. The initial offering includes the Beyond Balm, a hydrating, botanical oil-based product that's intended to be pressed over makeup for a natural no-makeup finish, or used alone for an extra glow. 

Best New Beauty Products
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Garnier Fructis Pure Clean Hair Reset Hydrating Serum

$7; walmart.com

It's officially fall, so you know what that means: the temperatures will continue to drop, your lips are going to get chapped, and your scalp might experience dryness, too. This Garnier serum couldn't have launched at better time. The hydrating treatment works to relief itchiness and restore moisture. 

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Pat McGrath Labs MTHRSHP MEGA: Celestial Odyssey Eyeshadow Palette

$78; sephora.com

Legendary makeup artist Pat McGrath's eyeshadow palettes are nothing short of major, and the limited edition MTHRSHP MEGA: Celestial Odyssey palette is no exception. It comes with 18 shades in McGrath's unparalleled super-pigmented finishes: sateen shimmer, 24K duochrome sparkle, foiled metallic, velvet matte and iridescent sparkle.

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Smashbox ❤ Becca Shimmering Skin Perfector Pressed

$38; sephora.com

After mourning the news that Becca is shutting down, fans of the brand's cult-favorite highlighter have reason to celebrate: Smashbox is bringing the beloved product back from the dead. The best-selling Shimmering Skin Perfector Pressed is back, giving you the same lit-from-within glow, just under the Smashbox ❤ Becca name. 

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Kimiko The Brow Sensei

$33; kimikobeauty.com

On top of setting brows in place, Kimiko's clear gel offers the same benefits as a serum. It's infused with nourishing ingredients like peptides to promote and support hair growth. 

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Haus Labs Love For Sale Eyeshadow Palette

$48; amazon.com

All 18 shades in Haus Labs' Love For Sale palette are inspired by the timeless glamour of Lady Gaga's jazz performance looks. The formula is uber pigmented and comes in four finishes, which can be applied with brushes or your fingertip. 

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Makeup By Mario Ultra Suede Lipstick

$24 each; makeupbymario.com

Makeup By Mario's first lipstick has a matte finish that won't further dry out your already parched lips this fall. The formula is infused with duo seed oil, which gives it a creamy texture that glides on seamlessly and feels lightweight on lips. It comes in 20 essential shades, from deep rich brown to bright berry.  

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Ahava Pre + Probiotic Body Lotion

ahava.com (available Oct. 4)

You've probably heard about the importance of the skin's microbiome on your face, but the same goes for the skin below your neck. The mix in pre and probiotics in Ahava's nourishing body lotion keep the microbiome balanced to prevent dryness and irritation. 

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MAC Aute Couture Starring Rosalía Collection Nail Products

$25-$25; maccosmetics.com

MAC teamed up with Rosalía to collaborate on a collection of makeup and nail products inspired by her signature beauty looks. The nail products include six polish shades ($25 each) and two sets of crystal decals ($35 a set) to put your own spin on the singer's gorgeous manicures. 

Best New Beauty Products

Pangea Body Wash

$28 each; pangeaorganics.com

While a rich body lotion will help keep skin soft and smooth as the temperatures continue to drop, a non-stripping body wash is equally important. This new collection of cleansers is made with ethically sourced ingredients from around the world, with scents that highlight each area. Take Moroccan Cedar & Sandalwood, inspired by the markets of Marrakesh, for example.