12 New Beauty Products to Get Your Hands on in October 2018

By Erin Lukas
Updated Oct 08, 2018 @ 9:45 am
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Fact: Every month, there's a fresh set of beauty product launches that make it tempting to let your monthly budget go off the rails. However, not every new lipstick, moisturizer, or shampoo is worth your hard-earned money. That's why we've scoured through all of the new October 2018 beauty product launches to arrive at a list of 12 haircare, skincare, and makeup buys that you simply must add to your current stash. 

So, what's new this month? A few highlights include Origins' return to makeup with matte lipsticks, Huda Beauty's overachieving concealer, and Sunday Riley's re-vamped cult-classic facial cleanser. Keep scrolling for the complete rundown of the hair, makeup, and skincare product launches worth spending money on in October.

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Flesh Fleshpot Eye & Cheek Gloss in Enchantment 

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$20
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We may just be settling into fall, but that doesn't mean you can't start wearing holiday makeup now — especially when it looks as good as Flesh's cherry red eye and lip gloss. Don't freak out over how bright it is because it goes on surprisingly sheer and doesn't feel heavy or sticky on your lips.

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Sunday Riley Ceramic Slip Cleanser 

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$35
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Sunday Riley's cult-favorite cleanser just got even better. The brand revamped its clay-based formula (and packaging) so that it sucks all of the dirt and oil out of pores, without throwing extremely sensitive skin off-balance. Plus, it's now $10 cheaper.  

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Morocanoil Night Body Serum 

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$62
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Treat the rest of your body as well as your face by using a body serum every night. This one by Morocanoil is a mix of firming and nourishing oils like argan, tsubaki, and vitamin C. Another reason to switch from a lotion to a serum: You won't ruin your sheets with grease stains anymore because they absorb so quickly into skin. 

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Origins Blooming Bold Lipstick 

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$20
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Origins isn't messing around with its return to makeup products. This super-pigmented lipstick comes in 24 shades and is packed with floral essential oils and waxes that'll keep lips smooth throughout fall and winter (aka dry lips season). 

5 of 12

MDNA Skin The Beauty Roller 

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$200
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Madonna sees your jade roller and raises you the Beauty Roller. Here's how the latest launch from her MDNA Skin line works: Once you've applied your go-to moisturizer, run the roller over the contours of your face in an upward motion to lift and firm skin, plus promote lymphatic drainage. It can also be used on the rest of your body to relieve tension. 

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Anastasia Beverly Hills Sultry Eyeshadow Palette 

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$45
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Another month, another Anastasia Beverly Hills palette you "need" to get. Dubbed "the essential smoky eye palette," this one comes with 14 shades that range from golden mattes to bronze metallics. 

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7 of 12

Living Proof Restore Dry Scalp Treatment 

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$32
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ICYMI scalps are having a moment. Yes, it's just as important to treat the skin on your head as your face. What sets Living Proof's new treatment apart is that it doesn't just relive dryness and irritation, it works keep scalps hydrated over time. 

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Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color in Unveil 

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$24
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If anyone is going to convince you to wear chocolate brown lipstick, it's going to be Rihanna. One of four new Stunna Lip Paint shades that are formulated to look amazing on every skin tone, this one is going to replace your go-to nude lipstick this fall. 

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E.L.F. Cosmetics Modern Metals Blush And Highlighter Palette 

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$12
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Hold on to whatever's left of your summer glow by enhancing it with E.L.F.'s new face palette. With three blushes and highlighters to mix and match, you can create a custom highlight and flush for your complexion. 

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Pat McGrath Labs Lip Fetish Sheer Colour Lip Balm 

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$38
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This isn't a regular tinted lip balm, it's one formulated by Pat McGrath — one of the world's biggest makeup artists — so you know it's going to be legendary. Available in five shades including this nude, this balm leaves sheer color on lips while simultaneously keeping them soft and smooth. 

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Huda Beauty The Overachiever Concealer 

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$30
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Following the launch of an impressive 30-shade foundation range, concealer is next complexion product coming from Huda Beauty. Just like its name, the concealer is formulated to do a little bit of everything: cover up dark circles, redness, hyperpigmentation, age spots, and discoloration all with a soft matte finish. The initial drop will offer 20 shades to choose from. 

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Urban Decay Naked Cherry Eyeshadow Palette 

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$49
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If you're still morning the discontinuation of Urban Decay's original Naked Palette, the new Cherry one might just soften the blow. Although red eyeshadow is a polarizing look, the palette's shades are in the red color family, which makes them less intimidating and more wearable. 

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By Erin Lukas