The 15 Best New Beauty Products Dropping in July
Sweatproof concealer, at-home hair dye, B.O.-killing natural deodorant, and more.
The good news: It's officially summer. The bad news: We're still in the midst of a global pandemic. While this July might not be full of outdoor concerts, dinner at your favorite restaurants, and vacation to faraway destinations, there are a ton of new beauty products to help you have some summer fun while social distancing.
Is your salon open but you still don't feel comfortable to book an appointment? Better Natured's at-home hair dye has you covered. Going on a ton of long walks because getting fresh air is worth dealing with the humidity? Slather on Glossier's oil-control gel moisturizer in the morning. Want to cover up that stress pimple without your makeup melting off or getting cakey? CoverGirl's concealer is your solution.
Here, we've rounded up 15 just-launched and soon-to-launch products worth trying this month.
Better Natured Permanent Liqui-Creme Color
Salons have reopened, but maybe you want to wait a little longer before returning to your colorist's chair. No worries, Better Natured just came out with a new at-home permanent hair color. The 90% naturally-derived, vegan formula contains coconut oil and a triple milk blend of Tahitian palm, coconut and orchid to condition and strengthen hair while simultaneously coloring it. There's 26 shades, including golds, reds, violets, and blues, and they can be mixed to get your dream hair color.
To buy: $25 each; betternatured.com. (available July 15)
BareMinerals Skinlongevity Green Tea Herbal Eye Mask
Next to stress breakouts, dark, puffy eyes are the other quarantine skin struggle. These cooling eye masks are infused with green tea and willow herb extract to soothe and calm the under-eye area.
To buy: $30/6; bareminerals.com.
ByTerry Hyaluronic Pressed Hydra-Powder Face Setting Powder
Powered by hyaluronic acid, this pressed version of ByTerry's fan-favorite translucent pressed powder plumps and hydrates skin on top of getting rid of excess shine.
To buy: $52; byterry.com.
Sweet Chef Turmeric Vitamin C Booster Eye Cream
Known for its brightening and anti-inflammatory qualities, turmeric is a popular DIY skincare ingredient. That's exactly why it's the hero ingredient in Sweet Chef's eye cream. The formula also includes a probiotic to help keep the skin's microbiome balanced, plus brightening niacinamide.
To buy: $18; target.com. (available July 5)
Wetbrush Lift & Shape Round Brush
Wetbrush's first styling collection includes this game-changing triangular shaped brush. Use it like a round brush for shaping hair and adding volume or brush with the flat side to get a smooth, sleek, shiny blowout.
To buy: $11; amazon.com.
Peace Out Acne Serum Salicylic Acid Acne Treatment Serum
Peace Out is now more than the brand that makes pimple patches for every stage of your breakouts. The brand's first-ever acne serum is formulated with 2% salicylic acid, a tried-and-true pimple-crushing ingredient. Niacinamide is added to brighten acne scars and control oil production to prevent future pimples, while soothing triluronic acid calms redness and irritation.
To buy: $34; sephora.com. (available July 6)
Urban Skin RX Even Tone Resurfacing At Home Peel Pads
Chemical exfoliation really doesn't get any easier than swiping an AHA acid-soaked pad across your face. This Urban Skin RX treatment works to improve the appearance of hyperpigmentation, acne, and clogged pores.
To buy: $19; target.com.
Charlotte Tilbury Airbrush Flawless Setting Spray
Charlotte Tilbury's first setting spray is nothing short of the iconic makeup artist's signature "magic" formulas. The fine mist sets makeup for up to 16 hours and locks in the skin's moisture. Expect your makeup to stay fresh and crease-free during mid-summer heat waves.
To buy: $35; charlottetilbury.com. (available July 24)
Goldfaden MD Firm Believer Body Contouring Serum
Goldfaden MD's newest product is like your favorite anti-aging serum, but for your body. A blend of plant extracts, shea butter, and bentonite clay hydrates, firms, and tightens skin without leaving any greasy residue.
To buy: $96; goldfadenmd.com. (available July 8)
Glossier Priming Moisturizer Balance
There's a fine line between glowy and oily skin, and Glossier wants to help you walk it. If your skin leans on the extra moist side, this version of Glossier's priming moisturizer will earn a permanent spot in your summer skincare routine. The lightweight gel-cream moisturizer smooths skin and keeps excess oil under control without completely drying you out.
To buy: $30; glossier.com.
CoverGirl Clean Fresh Hydrating Concealer
With hydrating coconut milk and soothing aloe vera, this is one concealer that won't get cakey or orange on a sweaty summer afternoon. The buildable formula comes in 14 shades.
To buy: $12; ulta.com.
Kosas Chemistry AHA Serum Deodorant
In 2020, there are a ton of aluminum-free deodorants out there, but a good number of them are formulated with baking soda, an ingredient known to cause irritation. Instead, Kosas' Chemistry deodorant is formulated with odor-stopping AHA acids. Yes, the same chemical exfoliants you love to slather on your face to get rid of dark spots and uneven texture. The serum goes on clear via a rollerball applicator and doesn't leave oily stains on your clothing like many other natural options. There's also a scented version, too.
Until July 13, the brand is donating $5 from every Chemistry purchase to The Loveland Foundation, an organization committed to supporting communities of color with a focus on black women and girls
To buy: $15; credobeauty.com.
NYX Professional Makeup Epic Wear Liner Sticks
With 24 matte and metallic finish shades to choose from, these waterproof, smudge-resistant eyeliners live up to their name.
To buy: $8 each; ulta.com.
Sisley Paris Le-Phyto Gloss
These shiny-never-sticky glosses come with a built-in lip treatment. Hyalurinc acid plumps lips while a blend of macadamia nut oil, shea butter, and vitamin E keeps them soft and smooth. It comes in classic red, plus nine other shimmery and shiny neutral and bold shades.
To buy: $55; sisley-paris.com.
Drunk Elephant E-Rase Milki Micellar Water
No rinsing required, this creamy micellar water cleanses skin of dirt, oil, and makeup — even waterproof mascara. The water is spiked with ceramides and antioxidants from plant oils, and fatty acids to help skin retain moisture.
To buy: $28; sephora.com.