The 20 Best New Beauty Products That'll Help You Kick 2020 Off Right
If your new year's resolutions include organizing the skincare products taking over your medicine cabinet, checking the expiration dates on your makeup, and tossing those almost empty shampoo and conditioner bottles that have been taking up space in your shower since 2018, I've got some bad news for you: You're probably going to hit pause on reassessing your beauty routine until February. Thanks to January's new beauty product launches, your collection is definitely going to grow this month.
Tatcha's innovative, travel-friendly serum stick will be the one skincare product you pack for every trip you take, while OLEHENRIKSEN's cleanser is like a refreshing fruit juice for your face. As for makeup, IT Cosmetics has created an uber-comfortable matte lipstick, and Hourglass' concealer is a long-wear formula that does not crease.
When it comes to haircare, the drugstore is the place to be. Celebrity hairstylist Kristin Ess has added fragrance-free products to her affordable namesake haircare line, and Pantene just expanded its Gold Series Collection for natural hair with a hydrating, protective cream specifically formulated for braided styles.
While these new haircare, skincare, and makeup products are exciting, there's no question that having so many options can be overwhelming. That's why we've done the work to pick out the top 20 worth spending your hard-earned coin on.
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Pantene Gold Series Triple Care Braid Cream
As one of three new additions to Pantene's Gold Series, this nourishing cream hydrates natural hair while in braided styles and protects against breakage during takedown.
Drunk Elephant F-Balm Electrolyte Waterfacial Mask
While they're mainly found in sports drinks, electrolytes can work topically to replenish skin's hydration levels, too. Drunk Elephant has formulated its first-ever moisturizing mask with four electrolytes (coconut water, sodium PCA, magnesium PCA, and prickly pear extract), along with vitamin F (fatty acids linolenic and linoleic), and niacinamide. Together, this cocktail maintains skin's hydration, repairs the skin barrier, and calms redness caused by acne and harsh weather conditions (aka dry winter air). Slather it on before bed and let it absorb into skin overnight. You'll wake up with a glowy, not greasy, face in the morning.
John Frieda Detox & Repair Shampoo
If you went a little too hard with styling products this holiday season, John Frieda's cleansing collection is just the detox your hair needs. Infused with micelles, the Detox & Repair Shampoo sucks up all of the dirt, oil, and product buildup that's weighing down your hair.
Tatcha The Serum Stick: Treatment & Touch Up Balm
Thanks to Tatcha, the next time you travel you'll have one less skincare product to jam into a Ziploc bag. This TSA-friendly serum is a solid stick that you can swipe on your face straight from the tube. Packed with squalane, Japanese lemon balm, and hyaluronic acid, it's ideal for re-hydrating your skin after a long-haul flight. And if you're not traveling anytime soon, it's a quick way to relieve dry, flaky winter skin.
TRESemmé Pro Pure Volume Invisible Styler
TRESemmé is starting off the new year with a clean slate. The classic drugstore haircare brand has just launched the Pro Pure collection, a set of products formulated without sulfates, dyes and parabens. Included in the mix is the Volume Invisible Styler. The water-based volume-boosting styling product can be used on dry or wet hair for added lift and body without weighing it down.
Urban Decay All Night Face Primer Longwear Foundation Grip
Bumble and bumble Hairdresser's Invisible Oil Soft Texture Finishing Spray
A texture spray is the key for getting your hair to look perfectly piecey and mussed up. The only problem is that many formulas are drying and make hair look dull as a result. But with Bumble and bumble Hairdresser's Invisible Oil Soft Texture Finishing Spray being formulated with six nourishing oils, silk powder, and polymers, this spray adds a tousled finish, but keeps hair soft and shiny.
IT Cosmetics Pillow Lips Collagen-Infused Lipstick
IT Cosmetics' first color cosmetics launch is a 14 shade lipstick collection that comes in both matte and satin finishes. (Yep, that's 28 lipsticks in total.) With a collagen and hyaluronic acid-infused formula, these creamy lipsticks go on smooth, but don't fade or dry out lips. The colors include a handful of nudes fit for many skin tones, bright and muted pinks, a couple reds, and a few deep plums and purples, too.
Ouai Volume Spray
Ouai is starting the year off by relaunching its most-requested styling product from the past decade. The sold-out fan-favorite Volume Spray is back with a new-and-improved formula. The priming spray adds lift and volume to flat and fine hair, plus it boosts shine thanks to added panthenol.
Laura Mercier Blurring Pure Canvas Primer
Primers are likely one of the most debated makeup products. But whether or not you think prepping your skin with one is necessary, they exist for a reason. A good primer will hydrate skin plus balance out the texture and tone so that your complexion products go on evenly and stay that way. And Laura Mercier's new collection is good enough to convince even the biggest skeptics. The line includes five primers, each one silicone-free with a water and glycerin-based formula, plus a few added ingredients to cater to specific skincare needs, like hydration, SPF protection, and blurring for oily skin.
Living Proof No Frizz Intense Moisture Mask
With winter frizz and static in full effect, Living Proof's hair mask couldn't drop at a better time. The conditioning mask hydrates and reduces friction between individual strands, which in turn, will reduce frizz. Swap out your regular conditioner for this product a couple times a week to maintain results.
L'Oréal Paris Bambi Eye Mascara
This mascara has both short and long bristles that gently curl lashes for a wide-eyed effect. Yep, you guessed it: That's why it's named after the classic Disney character.
OLEHENRIKSEN Truth Juice Daily Cleanser
In the great Lizzo's words, "Blame it on the juice." In this instance, we're talking about washing your face with OLEHENRIKSEN's fruity cleanser. Jam-packed with orange water, along with a handful of botanical extracts, the gel face wash lifts makeup dirt, and oil, leaving skin clean and refreshed.
Tarte Shape Tape Glow Wand
Under-eye concealers are expected to do the most: Brighten up dark shadows, minimize lines and wrinkles, and make whoever's wearing it look well-rested. Needless to say, they're not all created equal. Luckily, Tarte has taken its best-selling Shape Tape Concealer and created an under-eye highlighter inspired by its cult-favorite complexion product's brightening finish. The Glow Wand includes a mix of hydrating botanical extracts, plus a diamond powder complex for exta illumination. It comes in eight shades that suit a range of skin tones and undertones.
Sobel Skin RX Plant Stem Cell Day Cream SPF 30
If 2020 is the year you're going to ensure you wear sunscreen every single day, this SPF-infused cream from New York-favorite dermatologist Dr. Howard Sobel is just the moisturizer your morning routine is missing. While it's best to never entirely rely on an SPF moisturizer for sun protection, it will add another layer of coverage or make up for days when you slack on your resolution. The lightweight cream also includes plant stem cells for added hydration and improves firmness.
Biossance Squalane + 10% Lactic Acid Resurfacing Night Serum
Lactic acid is the star of this Biossance serum. The powerful exfoliator is a popular skincare ingredient because it improves the look of dark spots and texture over time. Short term, add it to your nighttime skincare routine and you'll wake up with a fresh and glowy face. Clover also supports skin's natural built-in renewal cycle, while squalane hydrates skin to minimize the drying effects of exfoliating.
Kristin Ess Fragrance-Free Dry Shampoo
Whether you're one of those people that can't stand the smell of overly-perfumed haircare products or you have allergies, Kristin Ess has you covered. The celebrity hairstylist just dropped a fragrance-free haircare collection. Along with unscented shampoo, conditioner, detangler, styling cream, and hydrating hair mask, there's the Dry Shampoo Powder. Why use a powder over a spray dry shampoo? You'll apply the right amount of product exactly where your scalp needs it every time. Massage the lightweight powder into your roots to soak up excess oil and zhuzh up second-day hair.
Hourglass Vanish Seamless Finish Liquid Concealer
There's over 100 concealer options at Sephora alone, but what makes Hourglass' new liquid formula stand out is its seamless finish. Although it's full-coverage, the liquid concealer goes on like a dream, blending effortlessly into skin without any pilling or oxidization. The 22 shades stay crease-free for up to 16 hours — one less makeup product that needs a touch up.
La Mer The Renewal Body Oil Balm
Fans of La Mer's best-selling Renewal Facial Oil rejoice. The brand has taken its anti-aging, glow-boosting serum and turned into a body balm that melts into a silky oil upon contact with skin. Like its facial oil counterpart, the balm is powered by the brand's signature Miracle Broth, which heals cracked skin and calms redness.
Dermalogica BioLumin-C Eye Serum
Even if you're not going into the new decade well-rested, you're going to look it thanks to Dermalogica's brightening eye cream. Along with a stabilized vitamin C complex, the non-greasy cream contains antioxidants to protect against environmental aggressors and enhance skin's natural luminosity.