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The Best New Products Launching in February
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The reason why it seems like there's a new beauty product popping up on your feed or going viral on TikTok every day is because there is.

With so many haircare, makeup, and skincare products hitting shelves throughout the month, it's full-time job keeping up, not to mention figuring out what to try and what to skip. That's why we've studied all of February 2022's launches to bring you a list of the products we recommend adding to your cart.

The overall theme of this month is getting through the rest of winter. With bomb cyclones and sub-zero temperatures regularly on the forecast, your skin and hair are probably struggling. The good news is Farmacy is adding a warming, hydrating honey face mask to its collection that's a great option for dry, flaky winter skin. Then there's Sweet Chef's exfoliating cleanser which will help clear clogged pores that are contributing to maskne.

As for hair, John Frieda's refreshed Frizz Ease Serum will come in handy for smoothing hat hair and Neutrogena's Anti-Dandruff Shampoo Collection is ideal for anyone who deals with a dry scalp during the cold weather.

Brands are also looking to the warmer days ahead with their February makeup launches. Hèrmes bright, glossy lipsticks will be your go-to shades this spring, while Freck's lash-enhancing liquid eyeliner is ideal for mask-friendly eye makeup looks when you come out of winter hibernation.

Ahead, 15 just-launched and soon-to-launch products worth adding to your online shopping cart this month.

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Best New Beauty Products
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Crown Affair The Leave-In Conditioner

$48; crownaffair.com

This nourishing but lightweight leave-in conditioner is buildable so you can start off small and add more into your hair as needed. On top of hydration, the formula boosts shine, offers heat protection, texturizes, and defines curls.

Best New Beauty Products
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Vacation Lip Desserts

$5 each; vacation.inc

If you're someone who neglects applying SPF to your lips, may Vacation bribe you with dessert? The sunscreen brand's new SPF 30-infused lip balms come in five scents inspired by nostalgic sweets, including strawberry jello salad, individually wrapped mints, bananas foster, bombe Alaska, and upside down pineapple cake. 

Best New Beauty Products
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Chantecalle Giraffe Eye Compact

$74; chantecaille.com

A neutral palette is the LBD of eyeshadow products, because earth-toned shades look amazing all year round. With sparkling and matte finishes, the eye makeup possibilities are endless with this small, but versatile set of shadows.  

Best New Beauty Products
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John Frieda Frizz Ease Original Serum

$10; johnfrieda.com

John Frieda's fan-favorite Frizz Ease Serum got a makeover for the new year. The upgraded formula still smooths frizz and repels humidity, but no longer contain D5 silicone (now considered a pollutant). What's more, the serum can be applied to wet or dry hair. 

Best New Beauty Products
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Beautyblender Beam Shadeshifter Makeup Sponge

$20; beautyblender.com

While the Beautyblender has been the premiere makeup sponge since it launched almost 20 years ago, many people use it incorrectly. That's why the brand has come out with Beam Shadeshifter, a version of the beloved sponge that changes color when it makes contact with warm water. Hopefully, this will help you never forget to dampen your sponge again. 

Best New Beauty Products
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Oribe Alchemy Resilience Shampoo

$49; oribe.com

This strengthening shampoo cleanses hair while simultaneously penetrating strands with chia seed, bio-fermented bamboo leaf, and plant-based protein for extra reinforcement. A blend of floral ingredients help lengthen the hair and minimize brittle ends. 

Best New Beauty Products
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Byoma Moisturizing Rich Cream

$14; target.com

This rich moisturizing cream is just the recipe your dry winter skin needs. The star ingredient is a tri-ceramide complex that strengthens the skin barrier to prevent future moisture loss. Shea butter and bakuchiol soothe and repair damaged skin. 

Best New Beauty Products
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Freck Lashrocket Liner

$24; freckbeauty.com

Not your average liquid liner, this Freck pen is infused with peptides that help promote lash growth. So, if you hate adding another step to your routine with a last serum, this liner is your solution. 

Best New Beauty Products
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Farmacy Honey Potion Plus Ceramide Hydration Mask

$38; farmacybeauty.com

By mid-winter, who isn't trying everything possible to stay cozy? That's where this warming face honey face mask comes in. The formula contains ceramides, upcycled apple, and cica to hydrate skin and strengthen the skin barrier. 

Best New Beauty Products
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Neutrogena Scalp Therapy Anti-Dandruff Medicated Itchy Scalp Shampoo

$9; walmart.com

Neutrogena's latest scalp care collection is a set of shampoos designed to customize an anti-dandruff routine. Among the four shampoos in the collection is this anti-itch formula that soothes and relieves discomfort caused by dandruff, thanks to 2.5% salicylic acid and menthol. 

Best New Beauty Products
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Sweet Chef Carrot Ginger + Salicylic Acid Pore Cleanser

$15; target.com

With maskne still in full force, an exfoliating cleanser can help clear the buildup from pores that contributes to breakouts. Sweet Chef's cleanser does just that with a blend of exfoliating salicylic acid and antioxidant-rich ginger and carrot. 

Best New Beauty Products
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Rose Inc. Skin Enhance Luminous Skin Tint

$49; sephora.com

A lightweight, skincare-makeup hybrid complexion product also plays well with masks because these formulas tend to be lightweight. Rose Inc.'s Skin Enhance Luminous Skin Tint offers sheer your-skin-but-better coverage and a hydrated, glowy finish. The serum's spheres keep the skincare ingredients potent throughout the bottle's lifespan. 

Best New Beauty Products
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Hèrmes Rouge Hermès Spring-Summer 2022

$72 each; hermes.com

You know what sunny spring days call for? A bright, glossy lip. Hèrmes understood the assignment when creating the three limited-edition Rouge Hèrmes lipsticks shades for its spring-summer 2022 collection. All three colors have a transparent, shiny finish and come in bold, color-blocked refillable tubes. 

Best New Beauty Products
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Inala Power Potion

$55; shopinala.com

Like many of us at the beginning of the pandemic, Lala Anthony took to DIY-ing beauty treatments while at home. Out of these experiments her brand Inala was born. The first product is the Power Potion, a rice water, biotin, arginine powered leave-in hair treatment that strengthens strands and stimulates the scalp for optimal growth. 

Best New Beauty Products
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Clé de Peau Beauté Brightening Serum Supreme

$330; saksfifthavenue.com

This luxurious Clé de Peau serum is all about brightening dull, uneven skin tones. The hero ingredient is the brand's 4MSK complex, which according to Clé de Peau, minimizes the appearance of dark spots in two weeks.  vitamin C ethyl and sea ferment brightener offer also boost radiance.