The 11 New Beauty Products Worth Buying in February

By Erin Lukas
Updated Feb 03, 2020 @ 5:30 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Congrats! We finally made it through January — the first and most dragged-out month of the year, where the last 31 days have felt longer than all of 2019. But here's the good news: February is the shortest and last full month of cold weather before the ice starts to melt and you can swap out your rich, moisture-heavy winter skincare routine for lighter serums and creams.  

But while were still in the midst of winter, beauty brands have dropped a ton of hydrating haircare, makeup, and skincare products to get you through the home stretch. Celebrity hairstylist Kristin Ess has added a collection of nourishing curl products to her best-selling line of affordable haircare, while Fenty Beauty's facial mist keeps skin hydrated and makeup fresh. 

Ahead, a complete breakdown of the best new haircare, makeup, and skincare products hitting shelves in February 2020. 

VIDEO: What Every Beginner Needs to Have in Their Makeup Kit

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Playa California Salt Scalp Scrub Shampoo

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$38
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A mind-blowing fact: The key to a ridiculously good hair day is a healthy scalp and not the shampoo or styling products you use. That's where a weekly scalp scrub comes in. Playa's treatment is formulated with California sea salt and tea tree oil to gently exfoliate and rebalance the scalp's natural oils. It's also safe to use across all hair types and textures. 

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Glow Recipe Watermelon Glow Lip Pop

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$22
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The beloved K-beauty brand's first-ever lip product is a unique all-in-one scrub and tinted balm. Floral, coconut, and watermelon extracts exfoliate, soothe, and leave lips with a soft pink tint that looks amazing on everyone. 

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R+Co Bright Shadows Root Touch-Up Spray

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$26
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Grown-out roots might be having a moment, but if you wake up one day wishing there was a way to instantly cover up all of that regrowth, a quick touch-up spray is your solution. That is, until the next time you wash your hair. R+Co's new sprays cover up roots and grays without any stickniess or transfer onto your clothes. There's seven colors to choose from, including options for light, medium, and dark brunettes, and light and dark blondes. 

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Kora Organics Noni Night AHA Resurfacing Serum 

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$72
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With a cockatil of fruit extracts, this natural AHA and BHA serum is a recipe for smoother, glowy skin.  

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Oribe Silverati Illuminating Pomade

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$39
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If you have silver hair, your February just got brighter. Specifically formulated with silver pigments to brighten and boost shine for gray, white, and silver hair colors, this Oribe pomade adds texture and hold to any style. 

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Olay Deep Hydration Serum  with Vitamin B3 + Hylauronic Acid

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$29
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Some winter days, that thick, goopy moisturizer just isn't enough for your dried-out skin. Luckily, hyaluronic acid serums exist. This water-attracting ingredient moisturizes skin so it's plump and dewy. Combined with brightening vitamin B3, Olay's new HA serum is the one of the best under-$30 options out there. 

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Kristin Ess Ultra Hydrating Curl Co-Wash

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$14
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Among the 25 new products celebrity hairstylist Kristin Ess dropped this month is a collection for curly hair. Included in the mix is this hydrating co-wash, formulated to cleanse and nourish curls without stripping or throwing off the balance of your scalp.  

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Fenty Beauty What it Dew Makeup Refreshing Spray

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$30
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Leave it to Rihanna to create a hydrating face mist that preps skin for smooth, flawless makeup application and refreshes your face mid-day without smearing your foundation.

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Givenchy Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

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$47
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Not your average tinted moisturizer, this Givenchy balm blends into skin effortlessly and protects against UV rays, pollution, and blue light from your iPhone and laptop. The 14 available shades are divided into three undertones to better match a variety of skin tones. 

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Urban Skin Rx Radiant & Bright Glowing Moisturizer

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$25
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Packed with vtamins, antioxidants, and amino acids, this creamy moisturizer is designed to give dull mid-winter melanin-rich skin an instant glow. Peptides and collagen help minimize fine lines and wrinkles to smooth out skin texture. 

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Cover FX Bronzer Drops

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$29
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When you're still over a month out from warmer weather, the next best thing you can do is fake it. Add a couple drops of Cover FX's liquid bronzer to your favorite moisturizer or foundation for a sun-kissed glow. The shade Sunkissed is a matte bronze designed for fair to light-medium skin tones, while Gilded Glow is a illuminated bronze for medium to deep skin tones. 

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