Avon Mascara
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Not all eyelash serums are worth it. Some are just... fine? They might make your eyelashes look fuller for a few hours, but that’s it. Some just plain don’t work. And then, every once in a while, you stumble upon a formula that gives you results that you only imagined extensions or a set of falsies could achieve. And guess what? Avon’s new Anew Clinical Unlimited Lashes Lash & Brow Activating Serum does just that— for only $39.

Basically, if you're going to buy one new lash serum in 2018, make it this one.

So what sets this serum apart from the hundreds of others out there? OK, so like most eyelash growth serums, Avon's new formula uses a mixture of nourishing peptides and botanical-based ingredients to support your body's keratin production (i.e what keeps your lashes stronger), creates a healthy environment for growth, and helps enhance density and volume. It's the results that makes this one different, and really worth the cash. Just take a look at the pics below.

While lashes seem to get center stage these days, the serum can also be used on your brows. Like any other eyelash serum, the brush looks like a super tiny, precise paint brush. You glide the brush along your lash line once daily on clean, makeup-free skin.

After only eight weeks, 84 percent of the people in Avon's clinical trial reported that their lashes were longer and thicker, while 81 percent felt that their eyelashes were overall healthier. However, the brand claims it takes about four weeks before you really start to see results, so don't expect instantaneous growth.

While this formula shows plenty of potential, your lash serum is only as good as your diligence and commitment, so be sure to give it a permanent place in your routine.