11 Women-Founded Indie Beauty Brands to Shop
We've said it before, and we'll say it again: The best way to support small businesses is with your wallet!
That's why in honor of International Women's Day and Women's History Month, we've rounded up some of our favorite under-the-radar beauty brands with kick-ass female founders you can support.
But since we celebrate women every single day around here, be sure to keep these lines on your radar year-round.
All our favorite products from these brands, ahead.
Founded by Dr. Iris Rubin
Designed specifically to combat backne and shoulder breakouts caused by certain shampoo and conditioner formulas, SEEN haircare is made with ingredients that care for your skin while also pampering your hair. The brains behind this innovative concept? Harvard-trained dermatologist Dr. Iris Rubin.
To shop shampoo: $29; anthropologie.com
To shop conditioner: $26; antropologie.com
Founded by Lesley Thorton
Acting as the perfect barrier between your precious skin and city pollution, Symmetry Fluid is packed with ingredients like green and white tea, grape seed, squalane, and vitamin C to be the perfect first step to your daily skincare routine. Founder Lesley Thornton worked previously as both a makeup artist and aesthetician. She created Klur to fill voids she saw in the market, specifically to create quality, non-toxic products for Black women.
To shop: $70; klur.co
Founded by Vicki Levine
Vicki Levine co-founded her clean skincare line Symbiome last year in the midst of the pandemic to restore health to people's skin with minimal, organic, and sustainably-sourced ingredients. The One Restorative Cream has just three ingredients that work to calm environmental irritation, combat aging, and hydrate and balance the microbiome.
To shop: $125; goop.com
Clove + Hallow
Founded by Sarah Biggers-Stewart
Clove + Hallow founder Sarah Biggers-Stewart created her line after starting her own clean living journey with the intent of providing people with clean, cruelty-free makeup that doesn't sacrifice color payoff — or cost an arm and a leg. The Liquid Skin Tint is buildable and breathable, so you can perfect your complexion while maintaining natural, healthy-looking skin.
To shop: $26; amazon.com
Founded by Anisa Telwar Kaicker
Anisa Telwar Kaicker gives us all the female founder heart eyes for her dedication to social justice and general girl-power approach to her business. Plus, her line of skincare brushes take our nighttime ritual to the next level of self-care nirvana. The brand new Fan Mask Brush makes your at-home masking feel like a day at the spa.
To shop: $25; anisabeauty.com
VIDEO: 12 Black-Owned Indie Beauty Brands to Keep on Your Radar
Innersense Organic Beauty
Founded by Joanne Starkman
Working across all hair types, the multi-tasking Hair Love Prep Spray from clean hair brand Innersense locks in moisture, adds body, and protects hair from heat, UV, and environmental damage. Founder Joanne Starkman was inspired to create the line after the birth of her special needs daughter, and is passionate about making the beauty industry inclusive for all.
To shop: $28; credobeauty.com
Founded by Leila Kashani
Leila Kashani created her brand Alleyoop in an effort to make women's beauty routines more efficient — and boy did she deliver with the Pen Pal. With a design that reminds us of our favorite writing tool from grade school, the 4-in-1 wonder holds an eyeliner, lip liner, highlighter, and brow pencil — a total time-saver.
To shop: $25; meetalleyoop.com
Founded by Monika Blunder
Celebrity makeup artist Monika Blunder has worked on several faces, from Jessica Alba to Jennifer Garner, and recently launched her eponymous line with just two products. The Blunder Cover applies all the tricks of her trade for coverage into one pot of skin-loving product that is also cruelty-free, fragrance-free, vegan, and clean. Blend it out to achieve buildable, all-over coverage, or build it up for more concealing power. You can even go with lighter or darker shades and use them for natural-looking highlighting and contouring.
To shop: $52; neimanmarcus.com
Founded by Surbhee Grover
After years in the beauty and personal care industries in both her home country of India and NYC, founder Surbhee Grover created a line that reflects her passion for skincare advancements fused with clean ingredients from her home. The Amrutini Overnight Oasis Luminosity Dew Drops harness the benefits of liquified Muga silk, Makaibari tea leaves, and copper to gently exfoliate the skin while also hydrating and healing. You'll wake up with glowing, plumped skin.
To shop: $125; loveindus.com
Founded by Kayla Bertagna and Lisa Ballstaedt
As dedicated face mask consumers and connoisseurs, it's hard to impress us, but Soon Skincare's Biocellulose Anti-Aging Face Mask is, well, major. It feels like a second skin and offers a cooling comfort as it plumps, tightens, hydrates, and pampers. Founders Kayla Bertagna and Lisa Ballstaedt efforts to bring the innovation of Korean skincare to the world has resulted in a brand that beautifully marries luxury, results, and fun.
To shop: $22; amazon.com
Founded by Niambi Cacchioli
Founder Niambi Cacchioli designed a perfect oil for people who worry about using oils —whether they are acne-prone or have oily skin. The Featherlight Cucumber SkinNectar fights bacteria, balances the skin, helps prevent in-growns, and leaves skin hydrated and glowing. Cacchioli designed her brand to take the guesswork out of natural skincare with products that address specific issues directly, without confusion.
To shop: $30; thirteenlune.com