The 14 Coolest Beauty Products That Launched This Year
Spotify gives you a detailed recap of exactly how many minutes you of music you listened to over a 365-day period, and Instagram notoriously reports on your most-liked pic. But the beauty editors at InStyle are here to reflect on this year in a slightly different way — by downloading you on the most popular and downright coolest products that launched in 2018.
While you can get the full breakdown by scrolling below, here's a brief synopsis. This year was major in terms of lash innovation. Not only did brands give us mascaras that actually lengthen and lift without clumps (finally), but false lash brands picked it up with the most natural-looking fibers we've ever seen.
Quite a few game-changing skincare formulas were born this year, too. The one we're most excited about is an anti-aging cream that not only has the Internet shook, but also won a coveted InStyle Reader's Choice Award. Then, of course, in the hair department, we got a spray that's the secret to giving fine hair so much more volume in seconds.
Below, find our detailed (and shoppable!) report on the 14 best products to come out of 2018.
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Benefit Cosmetics Brow Contour Pro 4-In-1 Defining & Highlighting Pencil
There are brow pomades, brow highlighting pencils, waxes, and the list can go on and on and on. All those products, as you can imagine, take up hella space in your makeup bag. Benefit solved that problem with a 4-in-1 eyebrow pencil, complete with two brow pencil shades, a highlighting formula, and a shade to contour and shape.
Huda Beauty Easy Bake Loose Baking & Setting Powder
Easy bake.... powder? Yep! That's what Huda Kattan brought to the world this year, and our makeup has never looked as sweet. Baking is simply a technique used to set complexion makeup. While Huda didn't invent it, she did upgrade the process with eight new shades of baking powder that not only make your foundation and concealer last longer, but also color correct and add a soft glow to the skin.
Charlotte Tilbury Hollywood Flawless Filter
Legendary makeup artist Charlotte Tilbury's new complexion-booster acts like an Instagram filter IRL. You can use it as a primer, mixed in your foundation, or just as a highlighter to give your skin a soft-focus, glowy effect. The more you apply, the glowier you get.
Summer Fridays Jet Lag Mask
Within two weeks of launching, this mask became the best-selling skincare product at Sephora. The brightening, moisturizing, and soothing facial mask was developed by influencers Marianna Hewitt and Lauren Gores Ireland, and as you can imagine, it quickly became an Instagram hit. The creamy mask melts into a clear finish (perfect for in-flight application) and gives you dewy, soothed, hydrated skin in less than 10 minutes.
Augustinus Bader The Rich Cream
This new anti-aging cream is expensive, so let's just get that fact out of the way. However, in less than a year since its launch, it won an InStyle Reader's Choice Award, which is saying a lot. The thick, luxe cream helps your skin repair at a faster speed, which at the end of the day means a decrease in the formation of fine lines and wrinkles.
Dr. Dennis Gross DRx SpotLite Blemish Reducer
LED is the new skincare ingredient to know about, and it's the main star of Dr. Dennis Gross's acne spot treatment pen. Instead of applying a gel or a cream, the device administers red and blue LED light to clear and prevent breakouts. All you have to do is hold it to the problem area for three minutes, and then the device shuts off on its own.
Milk Makeup KUSH High Volume Mascara
It seems like CBD oil was in everything this year, including mascara. Milk Makeup debuted the innovation with a seriously thickening formula boosted with cannabis oil to hydrate and nourish the lashes.
TRESemme Compressed Smooth Hairspray
OK, hear us out. It's freaking hard to find a good hairspray. Tresemme changed all that with the brand's new compressed bottles. The spray is distributed via a super fine, light mist, so you don't have to ever worry about applying too much. The touchable, brushable formula is also available in varying levels of hold.
Don't feel like splurging for extensions? Lashify is your best bet. The false lash system is probably the most natural-looking product on the market, and maybe even the easiest to use. This kit comes with an application tool and a mirror designed to make pulling on false lashes easier. The individual lashes are also reusable, and they blend seamlessly into your lash line — AKA you don't have to apply eyeliner on top to blend them in.
Color Wow Dream Coat for Curly Hair
This hydrating mist is a multitasker if we've ever seen one. It adds shine, moisturizes curls, and maintains and defines their shape without weighing them down.
Supergoop! Unseen Sunscreen Broad Spectrum SPF
It's the SPF that does so much more. First, and obviously so, it protects your skin against the sun's harmful rays. Then, thanks to the addition of red algae, it helps protect against the blue light emitted from phones and computers. Its texture is that of a primer, which means your foundation will apply beautifully over the surface of your skin. Oh, and it's also invisible, so you don't have to worry about that impossible-to-cover-up white cast.
Living Proof Perfect Hair Day Body Builder
With one twist of a nozzle, you can customize exactly how much volume you want to add to your hair. This ultra-fine, touchable mist amplifies hair, making it look thicker and fuller in seconds.
L'Oreal Paris Revitalift Derm Intensives Hyaluronic Acid Serum
Hyaluronic acid serums are notoriously expensive, but thanks to L'Oreal Paris, now you can score one at the drugstore. The $30 serum is free of fragrances and paraben, and instantly adds lasting hydration to your skin. The 1.5 percent hyaluronic acid smooths and firms skin, giving it a more youthful, rested appearance.
The brand that brought you the the quietest blow-dryer ever is back with a brand new, unbelievable invention. In 2018, Dyson sought out to change the curling iron game with a styler that uses air to style, smooth, and dry the hair at the very same time.