The Beauty Products That Are Perfect for You Based on Your Zodiac Sign
No matter what year you were born or the current season's beauty trends, there are certain product formulas and shades that every zodiac sign gravitates towards.
Typically, your horoscope gives you advice on life issues like your career, relationship struggles, or finance issues, usually leaving beauty out of the picture. However, it turns out that the characteristics and personality traits of the signs can lead you to the hair, makeup, and skincare products that can lift your mood and make you feel powerful.
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With the help of astrologist and writer Maressa Brown, we’ve rounded up which beauty products you should add to your routine based on your zodiac sign. May the stars be aligned in favor of your beauty routine.
Aries
Element: Fire
Beauty Horoscope: "Ruled by the planet of action, Mars, Aries are fiery, impulsive, athletic, and as the first sign of the zodiac, love to be first when it comes to just about anything — including beauty," says Brown.
Aries are drawn to the buzziest beauty products and easy, quick, no-fuss looks. A few examples: an eyeshadow palette stocked with shades that are perfect for a smoky eye and a CC cream with a little bit of coverage and high SPF coverage.
Must-Try Products:
It Cosmetics CC+ Cream Oil-Free Matte with SPF 40 is a cult-favorite product for a few good reasons: it hydrates, controls excess oil, offers full coverage, and SPF 40 protection.
To buy: $40; sephora.com
Compact with just three shades you'll actually use, Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio is convenient to have on-hand for when you want to channel your Aries energy with a smoky eye.
To buy: $21; sephora.com
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Taurus
Element: Earth
Beauty Horoscope: "Taureans are down-to-earth lovers of luxury and creature comforts, and their ruling planet is Venus, the planet of beauty, so they adore roaming the beauty aisle and experimenting with a classic, romantic look," reveals Brown.
This sign always vibes with your-lips-but-better lipstick and soft pink blush. As for skincare, Taureans favor clean, eco-friendly skincare formulas.
Must-Try Products:
Literally inspired by the Earth, Rosen Skincare's Earth Cleanser is a gentle foaming face wash formulated with Fuller's Earth clay, zinc oxide, and eucalyptus oil. Taureans will love how these ingredients harmoniously clean skin — especially if they're acne-prone.
To buy: $18; rosenskincare.com
With three hues to choose from, Charlotte Tilbury's Pillow Talk Lipstick is the perfect subtle pink for everyone.
To buy: $34; sephora.com
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Gemini
Element: Air
Beauty Horoscope: "Geminis are communicative, curious, and social, as they're ruled by messenger planet Mercury," says Brown. "They're also known for being super style-conscious trendsetters who are generally up for experimenting with top trending colors and formulations."
Must-Try Products:
Bold, artistic eye makeup is trending, and it doesn't get brighter than the shades in NYX's Pride Edition Bright Lights Ultimate Shadow Palette.
To buy: $18; ulta.com
Swap your rosy lipstick for hot pink. On top of the bold color, Gucci's Rouge a Levres Mat Matte Lipstick has a unique formula that stays velvety smooth for however long you're wearing it.
To buy: $42; sephora.com
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Cancer
Element: Water
Beauty Horoscope: Cancers are all about that covetable glow. "Cancers, ruled by the emotional moon, are sensitive and often in their feelings, shifting their style based on their mood," Brown explains. "They can go more dramatic or low-key. As a water sign, they would enjoy experimenting with the best serums and moisturizers, primers and highlighters — basically anything that gives them a dewy glow.
Must-Try Products:
A dewy-finish priming product like Laneige Glowy Makeup Serum preps skin for a radiant makeup look.
To buy: $32; sephora.com
Glowy makeup isn't anything without highlighter. This Beautycounter Illuminating Cream Highlighter gives skin a naturally lit-from-within look that isn't sparkly.
To buy: $32; beautycounter.com
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Leo
Element: Fire
Beauty Horoscope: Ruled by the self-confident sun, Leos tend to go for sun-kissed or dramatic looks. "Think bronzer, anything with a golden undertone, shimmer spray, illuminating moisturizer/primer, and, because they adore being in the sun, they'll do well to have SPF built into their products," Brown reveals. Being the lions they are, Brown says that Leos are super conscious of their manes and love haircare products — especially anything beachy-scented or volumizing.
Must-Try Products:
Work Playa's Soft Volume Powder through your roots to give your glorious Leo mane extra volume and body. Bonus: This powder has a pleasant, not overpowering tropical floral scent.
To buy: $24; sephora.com
On top of moisturizing dry skin, MAC Strobe Cream is infused with illuminating pigments that give skin an allover healthy glow.
To buy: $35; nordstrom.com
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Virgo
Element: Earth
Beauty Horoscope: Virgo is a perfectionistic sign that pays close attention to detail and likes to keep their routine clean. "They'll ideally want their products to be fair-trade and free of problematic chemicals and toxins," says Brown. "They also want to look polished and feel clean, so they'll go for multitasking products that will keep them fresh-faced and rosy, like a pressed powder with SPF, thickening and lengthening mascara, and shea butter-based lipstick."
Must-Try Products:
Not only does Ila's Limitless Lash Mascara add extension-like length and volume to lashes, but the formula is also completely free of toxic chemicals commonly found in mascaras.
To buy: $28; credobeauty.com
An SPF setting powder makes it possible to reapply your sunscreen mid-day without messing up your makeup. Supergoop! Invincible Setting Powder SPF 45 minimizes oil, shine, and shields skin from UVA/UVB rays with mineral broad-spectrum protection. It comes in three shades, plus translucent.
To buy: $30; sephora.com
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Libra
Element: Air
Beauty Horoscope: Ruled by Venus, the planet of love and beauty, this air sign is the life of the party and majorly into beauty products. "They love to play around and try new items, especially skincare because they know that's the foundation of everything," Brown says of Libras. "Always on the hunt for the perfect classic red lipstick, the ultimate tools to create a memorable cat eye, or anything that promises to give them their fave Insta filter IRL. They also love floral, romantic scents."
Must-Try Products:
While there is some skill required to do a cat eye, nailing the look really comes down to investing in a solid liquid eyeliner. HAUS Labs Liquid Eye-Li-Ner has an ultra-fine felt tip that's easy to draw with precision, plus the actual formula glides on for a smooth application.
To buy: $20; amazon.com
There's red lipstick, and then there's Dior's 999. The iconic matte shade looks amazing across all skin tones and has a delightful floral scent. In other words, this red will quickly become a go-to lipstick for Libras.
To buy: $38; sephora.com
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Scorpio
Element: Water
Beauty Horoscope: "Scorpio, ruled by Mars and Pluto, is a magnetic water sign and they can easily morph from a sweet, soft daytime style to a more dramatic 'night' look," Brown explains. "Think a bold, smoky eye, and deep wine-colored lipsticks."
Must-Try Products:
Tom Ford's Lipstick in Impassioned is a rich, oxblood shade is the right level of drama Scorpios are looking for.
To buy: $55; sephora.com
A perfect balance of matte and shimmery shades, Anastasia Beverly Hills Soft Glam Eyeshadow Palette is the starter pack product of eye makeup looks.
To buy: $42; sephora.com
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Sagittarius
Element: Fire
Beauty Horoscope: "Sagittarius, ruled by expansive, fortunate Jupiter, is a wanderlust-filled, adventurous fire sign that tends to go big... and rarely go home," says Brown. "The globetrotters and lifelong learners that they are, they adore soaking up knowledge about cultures other than their own." This sign is up for experimenting with K-beauty and other global trends. While they lean towards no-fuss looks, they're up for trying one bold feature like false lashes.
Must-Try Products:
Magnetic lashes are Sagittarius' speed. KISS Magnetic Tempt Lashes will give your lashes more length than mascara — no messy glue required.
To buy: $8; ulta.com
No makeup product is more simple than a multitasking color stick. Use K-beauty brand Onomie's Boosting Lip + Cheek Tint as a cream blush and lip stain.
To buy: $30; revolve.com
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Capricorn
Element: Earth
Beauty Horoscope: "Capricorns, ruled by taskmaster Saturn, have no problem putting their nose to the grindstone to hit their professional goals and tend to be very conscious of their image," Brown shares. "This often means that the earth sign will stick with a very classic, clean, straightforward look that they find most suitable for their workplace."
To buy:
This sign loves Earth tones. Look no further than Fenty Beauty's Snap Shadows Palette in Cadet.
To buy: $25; sephora.com
A tinted moisturizer such as bareMinerals Complexion Rescue enhances Capricorns' natural beauty by hydrating and balancing out the skin.
To buy: $33; sephora.com
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Aquarius
Element: Air
Beauty Horoscope: "Aquarius, ruled by game-changer Uranus, is an air sign known for their humanitarian, innovative, tech-savvy point of view and unconventional, quirky, futuristic style," Brown says. "They'll gravitate to electric colors (think a lime green or neon blue nail polish) and silver tones for eyeshadow and highlighter." Alternatively, Brown says that some Aquarians might prefer a more natural look, experimenting with mind-body products like CBD skincare, essential oils, and natural deodorant.
Must-Try Products:
Go to 100 by swiping Sisley Paris' metallic Phyto-Ombre Glow Luminous Eyeshadow all over your eyelids.
To buy: $27; nordstrom.com
Let your Aquarian freak flag fly by choosing China Glaze's In the Limelight for your next manicure.
To buy: $8; ulta.com
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Pisces
Element: Water
Beauty Horoscope: "Pisces, ruled by dreamy Neptune, is a water sign that's highly artistic and spiritual and empathetic," says Brown. "They're theater majors and painters, poets and dancers. They love to crank up the intensity of their makeup when they're channeling their deeply felt emotions into their look."
Must-Try Products:
Since this sign is rose-colored glasses-wearing romantics, they'll love a red-pink gloss like Shiseido Shimmer Gel Lip Gloss in Bara Pink.
To buy: $25; sephora.com
Brown points out that Rihanna is a prime example of Piscean beauty. Her shimmery Fenty Beauty Match Stix in Pink Lemonade can be used on the eyes, lips, and cheeks for a soft ethereal, glowy makeup look.
To buy: $25; sephora.com