I can't stop running my fingers through my ridiculously soft hair.

By Erin Lukas
Feb 05, 2021 @ 3:00 pm
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Credit: briogeo/Instagram

My haircare routine has been nonexistent throughout the pandemic. Yes, I wash and condition it a couple times a week, but beyond blow-drying my thick 1C hair on those days, you can find me with my hair twisted and pulled up off the back of my neck with a claw clip — unless I have a Zoom call where video is mandatory.

Even though I've been giving my hair a much-deserved break after subjecting it to hot tools and styling products every day in the "before" times, it still deserves a bit of extra attention. My hair is prone to dryness and frizz, especially in the winter.

Like my Saturday morning almond milk latte run, my hair gets a weekly mask, as a little treat. My go-to treatment is Briogeo's Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfoods Mask.

The thick, rich mask is designed to hydrate and condition all hair textures. The formula contains 97% naturally-derived ingredients, including a blend of avocado, spinach, chia seeds, kiwi, avocado, and cocoa seed butter. Together, these superfoods restore and lock in hair's moisture, and provide a subtle, refreshing, fruity scent.

Credit: Courtesy

To shop: $36; ulta.com.

To use, after shampooing your hair, simply run a dollop through your mid-lengths to ends, then whatever's left on your hands through the roots. It only needs to sit for five minutes, which I appreciate, because I don't have to stand in my shower contemplating my life choices as I wait for it to soak in and do its work.

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The blend of superfoods sound (and look) like what I'd order from a fancy New York juice bar, but the benefits outlast the 10 minutes in which I drink a smoothie. My hair is ridiculously soft, smooth, and shiny whenever I use this mask, and the results linger until my next wash.

And it's on the days following my mask session that my claw clip gets a break. I want my hair down so I can run my fingers through it and admire just how soft it feels.

Good to Go used to be the column where we'd share the beauty products we can't travel without. But while travel's off the table, we'll be focusing on products that make us feel good in quarantine. This month, why I'm obsessed with Briogeo's Be Gentle, Be Kind Avocado + Kiwi Superfoods Hair Mask.