From a detox hair mask to a bold eyeshadow palette for your mask-friendly makeup looks.

By Erin Lukas
Sep 01, 2020 @ 12:00 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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I'm a summer freak and live for the season's hot, hazy days. And even though September marks the final days of summer, shopping for school supplies back in the day was always something to look forward to.

While my days of classes and hauling binders around with me are long gone, the end of summer is kind of like back-to-school season for beauty, too.

Typically, brands save their biggest product launches for September. And swapping out my current routine for some of these new innovations is reminiscent of starting the school year off with fresh pens, notebooks, and the coolest pencil case I could find at Staples.

But with the new month approaching also comes a new season, which means it's time to prep for cooler, drier temperatures.

Luckily, this month's launches have you covered on all fronts.

First up, there's Bounce Curl's detox mask that removes buildup and keeps the scalp balanced to prevent dryness and flakes, then Urban Decay's crystal-infused eyeshadow palette is here for all of your face mask-friendly makeup looks, and CeraVe's hydrating, foaming cleanser, will help prevent maskne while nourishing your skin.

Here, we've rounded up the 14 best new beauty products hitting virtual and physical shelves in September 2020 for your beauty pleasure.

VIDEO: Shopping for Makeup Post COVID-19 Lockdown Will Never Be the Same

T3 Curl ID

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Don't write off T3's latest hot tool as just another basic curling iron. While at first glance, it may look like your favorite iron from the brand, this tool is designed with innovative heatID technology that allows you to customize the heat setting for your hair's specific needs. Simply input your hair profile based on texture, color, and chemical treatments, then style your hair in long-lasting curls or waves without exposing it to unnecessary heat.

To buy: $235;

Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara

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For anyone who has been seriously missing their lash technician throughout the pandemic, this mascara is for you, because this product is essentially a lash lift and extensions in a tube. The brush has special technology to "load, comb, and lift" lashes in a single swipe, while the diamond-shaped bristles follow the shape of the eye for an opening effect. No wonder four tubes were sold every minute in the first 48 hours of its release.

To buy: $29;

Farmacy Honey Halo

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Winter is coming, so you know that that means: dry, dull skin. But an ultra-nourishing moisturizer packed with ceramides is the best way to overcome seasonal dryness, and this one from Farmacy checks off all the boxes. The rich cream contains honey and fruit extracts, as well as humectants that restore and retain moisture in the skin.

To buy: $45; (available September 7)

Crown Affair The Renewal Mask

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Seasonal dryness doesn't just stop at your skin. Your hair can also be affected by the transition from summer to fall, too. That's why a hydrating hair treatment is vital to have on deck for the next few months. Crown Affair's first in-shower product, The Renewal Mask, replenishes and strengthens dry, dull hair, thanks to a mix of tsubaki seed oil and yuzu fruit extract. Keep it stocked in your shower to give hair a weekly deep conditioning treatment.

To buy: $58;

Dr. Jart+ Ceramidin Body Lotion

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Packed with five types of ceramides and five hyaluronic acids, the first body product from Dr. Jart+'s cult-favorite Ceramidin line provides long-lasting hydration for skin from the neck down. The lightweight, non-greasy formula also absorbs quickly so that it doesn't stick to your clothes.

To buy: $25;

L'Occitane Immortelle Divine Cream

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This new-and-improved version of L'Occitane's beloved anti-aging cream targets loss of volume, fine lines, wrinkles, firmness, uneven tone, and dullness. The hero ingredient is immortelle super extract, a naturally-derived ingredient from immortelle flowers, which mimics the effects of retinol.

To buy: $110;

Urban Decay Stoned Vibes Eyeshadow Palette

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Since wearing a face mask is the "new normal" for the foreseeable future, there's no better time than now to invest in some fun eyeshadow colors and brush up on your eye makeup skills. Urban Decay's latest palette is a great starting point. With 12 crystal-infused shades ranging from bold to neutral, the potential looks and good vibes are endless.

To buy: $54;

Matrix Total Results High Amplify Root Up Wash Super Clarifying Cleanser

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Voluminous hair starts at the root, and that's where Matrix's root rinse comes in. This clarifying product gets rid of buildup, oil, and product residue that's weighing hair down at the roots. Simply massage it into your scalp, then use a traditional shampoo through your mid-lengths to ends for optimal results.

To buy: $14;

U Beauty Super Smart Hydrator

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This isn't regular moisturizer, it's a smart one. Thanks to U Beauty's patent-pending Siren Capsule Technology, this formula delivers hydrating and anti-aging ingredients to the area of your face that needs them the most. (Think of the capsule like a magnet.) With five forms of hyaluronic acid, firming peptides, antioxidants such as vitamins C and E, and nourishing squalane, shea butter, and avocado oil, expect firm, plump, moisturized skin all day long.

To buy: $168;

Tower 28 Milky ShineOn Milky Lip Jelly Gloss

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With a blend of five nourishing oils and a creamy wash of color, these hydrating, milky glosses are the perfect effortless fall lip color to wear while on a Zoom call. Inspired by dairy alternative milks, the four available shades are amazing neutral lip colors for a number of skin tones.

To buy: $14 each;

CeraVe Hydrating Cream-to-Foam Cleanser

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While foam cleansers have a bad rap for being particularly drying, CeraVe is the exception. The brand has taken its best-selling, TikTok-beloved Hydrating Cleanser and turned it into a lathering foam that doesn't strip or dry the skin. Along with amino acids, the formula contains ceramides and hyaluronic acid — two ingredients that help skin draw in and retain moisture. Since it removes makeup and keeps skin balanced, it can be used alone, or as the second step in a double cleanse.

To buy: $18;

Bounce Curl Turmeric Hair Detox Mask

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Eventually, stretching out your wash days and loading up on styling products is going to catch up with you. That's where Bounce Curl's latest hair mask comes into play. Powered by turmeric, apple cider vinegar, charcoal, chamomile, and a mix of vitamins, this cleanser will help to wash away buildup, residue, and excess oil, while rebalancing the scalp to minimize dryness, irritation, and dull, limp hair.

To buy: (available mid-September)

Glow Recipe Plum Plump Hyaluronic Acid Serum

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This juicy serum has landed just in time to prevent the change of seasons from messing with your moist, glowy skin. With multi-molecular weights of hyaluronic acid, plum-derived antioxidants, and barrier-protecting plant-derived proteins, add this treatment into your fall routine to maintain soft, supple skin.

To buy: $42;

Clé de Peau Beauté Radiant Fluid Matte Foundation SPF 20

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This soft matte foundation simultaneously hydrates skin to prevent it from oxidizing and settling into fine lines, wrinkles, or blemishes with wear. Bonus: The formula offers SPF 2o coverage for added protection on top of your daily facial sunscreen.

To buy: $130;