Including a glow-boosting face mask and soothing body lotion.

By Erin Lukas
Oct 01, 2020 @ 10:55 am
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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John Snow said it best: Winter is coming.

As for what that means for your beauty routine? It's probably time to switch things up.

Now that fall is in full swing, using hydrating, nourishing products that will keep your skin and hair packed with moisture now will likely prevent your skin from freaking out when the first polar vortex hits in a few months.

Luckily, October's new beauty products have you covered for the crisp fall afternoons and freezing winter mornings ahead. Slathering on a rich, glow-boosting body lotion is essential post-shower, shave, or wax, and hair removal brand Flamingo has just the body lotion your flaky skin needs. Experiencing dullness? Give your face a glow up with PSA's vitamin C face mask. As for hair, Innersense Organic Beauty's scalp scrub gets rid of build up without stripping essential oils, the key to a season full of good hair days.

While quarantining at home has made wearing makeup feel pointless, Scott Barnes — the makeup artist behind J.Lo's signature glow — has created the ultimate smoky eye palette that might just make you feel inspired to pick up and play with your products again. Ditto on Uoma Beauty's volumizing and lifting mascara, which is also infused with conditioning ingredients to promote lash growth. (See you never lash extensions.)

VIDEO: Can COVID-19 Live on Your Beauty Products?

And that's just a handful of October 2020's best new beauty launches.

Here, we've rounded up every single product worth trying this month.

Oui the People The Big Reveal

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Maybe you've always shaved, or you started during quarantine because you couldn't see your waxer. Either way, dealing with ingrown hairs and razor bumps are painful, to say the least. Properly exfoliating between shaving sessions is key, and that's where Oui the People's liquid exfoliator comes in. Formulated with PHA acid (a gentler, but still effective alternative to AHAs and BHAs), this treatment can be used daily to remove the buildup of dead skin cells on your underarms or bikini area, which will help prevent ingrowns and irritation. Bonus: it also hydrates and soothes skin to help even out skin tone in these areas.

To buy: $28; (available October 20)

Ouidad Curl Shaper Memory Maker 3-in-One Revitalizing Milk

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Whether you've done a big chop during quarantine or want healthier curls, a hydrating treatment can help repair and restore your gorgeous pattern. With coconut milk, Abyssinian oil, and a polymer complex, this nourishing Ouidad milk can be used as a protective styling primer or a leave-in treatment to improve definition and boost softness.

To buy: $34;

MAC Fresh Out-Of-The-Shower Brow Gel

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What exactly are dewy brows? Fluffy, groomed arches that don't look glued down and flat. This MAC product can help you achieve that naturally full brow look without leaving hairs feeling sticky and crunchy. The one caveat? It's limited edition, so don't wait.

To buy: $26; (available October 5)

Olay Regenerist Retinol 24 MAX Fragrance-Free Night Hydrating Moisturizer

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This supercharged edition of Olay's best-selling moisturizer contains 20% more retinol for maximum efficiency. While the active ingredient is potent, it's formulated with hydrating ingredients to minimize irritation and redness, two common side effects that retinol newbies experience.

To buy: $44;

Hermès Rouge Hermès Satin Lipstick

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These limited-edition pink shades inspired by fall's transitional weather and fine artists Charles Sheeler, John Register, Arduino Cantàfora, and Jean Hélion are guaranteed to sell out — just like the French brand's initial lipstick range. While all three colors are perfect no-fuss shades to swipe on ahead of Zoom calls, we're fans of the refillable color-blocked tubes they're housed in.

To buy: $72 each;

PSA Light Up Vitamin C & E Flash Brightening Mask

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This new brand by Allies of Skin offers clinically-based formulas with tried-and-true skincare ingredients at affordable prices, along with tips on when and how to use the products in your routine. Take this vitamin C mask for example. On top of improving the look of post-breakout hyperpigmentation and dullness, this formula offers a tall glass of hydration — whether you include it in your AM or PM routine.

To buy: $32;

Innersense Organic Beauty True Enlightenment Scalp Scrub

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Even if you don't douse your roots in dry shampoo, you still need a scalp scrub. Hear us out: While detox or cleansing shampoos do a great job of removing product and oil buildup from your scalp, a lot of them are too cleansing and strip your hair of essential oils. That's why Innersense has created this gentle, yet effective scalp scrub formulated with exfoliating Hawaiian red salt and soothing green tea, tea tree extracts, peppermint, and celery seed.

To buy: $42;

Scott Barnes Mesmerize Palette

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No one does a shimmery smoky eye quite like Scott Barnes, the makeup artist behind J.Lo's signature bronzy glow. So, of course the latest launch from his namesake line is an eyeshadow palette stacked with metallic and shimmering neutral shades. The glitter finish shades are designed to go on without fallout, while the black shade has an exclusive formula that feels like putty for easy blending.

To buy: $120;

Renee Rouleau Mint Renewal Cleanser

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This minty-fresh cleanser washes away dirt and makeup while simultaneously exfoliating for clearer, brighter skin. Panthenol offers a boost of hydration to help maintain a strong skin barrier — crucial for preventing winter dryness.

To buy: $38;

Goop GoopGenes Nourishing Repair Body Butter

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A rich cream does the body good come winter. Goop's latest drop is a Gwyneth Paltrow-approved body moisturizer packed with nourishing bacuri, cupuaçu, and shea butters, plus botanical extracts to hydrate and firm skin. Bonus: the subtle citrus scent is divine.

To buy: $55;

Anisa Beauty Buffing Bronzer, Crescent Contour, and Tapered Highlight Makeup Brushes

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The latest additions to Anisa's Present Collection are three brushes to help your Zoom glow up. Designed so that each brush-head matches the products you'll apply them with, the bronzer, contour, and highlight brushes will make doing a quick and easy 5-minute face, well, actually simple. The brushes are vegan, cruelty-free, and manufactured following environmental and socially responsible methods.

To buy: $32-34;

Flamingo Daily Moisturizing Lotion

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With hydrating squalane and gentle exfoliants such as willow park and papaya extract, this lightweight lotion helps keep the skin below your neck glowing all winter long.

To buy: $8;

Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara

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For its first-ever mascara, Uoma has created a formula that will make you want to give up your lash extension habit. The volumizing mascara is designed to give you instantly full, long, lifted lashes, plus it contains conditioning ingredients such as castor, avocado, and jojoba oils to promote growth.

To buy: $20;

Kosasport LipFuel Extra Strength

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Dry, chapped lips can be summed up in one word: painful. This extra-strength lip balm harnesses the soothing power of Flora + Bast CBD oil to minimize the discomfort of flaky winter lips. The formula also includes hydrating hyaluronic acid and konjac root, which creates a gel-like barrier that helps hold moisture in.

To buy: $20;

Clinique Even Better All-Over Concealer + Eraser

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This isn't your average full-coverage concealer. The flocked-tip doe foot applicator is designed to glide over every contour of the face and the cap has a built-in blender to blur any edges or lines. As for the actual formula, it's infused with brightening vitamin C and moisturizing hyaluronic acid to prevent it from getting cakey and settling into dry patches and lines. It comes in 42 shades.

To buy: $26;

Holifrog Galilee Antioxidant Dewy Drop

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HoliFrog's first non-cleanser is the ideal serum for dry, red, irritated skin (aka late fall-winter complexions). The milky texture is infused with anti-inflammatory aloe vera, moisturizing plant oils, and skin barrier-strengthening squalane.

To buy: $52;