Because, you deserve it.

By Erin Lukas
Feb 01, 2021 @ 4:04 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Best New Beauty Products of February 2021
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February is a short, but sweet month. Yes, it's still freezing out. Yes, it still gets dark out before you finish work for the day. But, Valentine's Day makes it the perfect time of year to celebrate love and that includes caring for yourself, too.

Since we're still in the midst of winter (and a global pandemic), your favorite beauty brands' February product drops include a ton of options for self-care moments at home that will elevate your wash day, Zoom makeup routine, or at-home facial.

Kristin Ess' color depositing conditioners are a foolproof way to try a new hair color without your colorist having to come in to do damage control, while Tracee Ellis Ross honors wash day traditions with Pattern's nourishing treatment mask.

As for skincare, multitasking products are going to make any minimalist quarantine skincare routine even easier. Milk has updated its cult-favorite SPF tint and Estée Lauder's moisturizer can replace your serum treatments.

And for anyone who's still been wearing makeup regularly during this age of WFH and Zoom calls, you'll be dying to dip your brushes in Byredo's kaleidoscopic 18-pan eyeshadow palette and swipe on Pat McGrath's floral-inspired matte liquid lipsticks.

Ahead, 16 just-launched and soon-to-launch products that are worth adding to your cart this month.

VIDEO: Shopping for Makeup Post COVID-19 Lockdown Will Never Be the Same

T3 FIT Compact Hair Dryer

Best New Beauty Products
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While T3's new blow dryer is about the size of ones found in hotel bathrooms, it works like a full-size one. The lightweight dryer has a wide ion-infused airstream to dry hair fast and has two heat and speed settings to ensure you have the right combo for your texture and style.

To shop: $150; t3micro.com

Klur Surrounding Surfaces Aromatic Hand + Cuticle Oil

Best New Beauty Products
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Made with food waste from avocado and tomato seed oil, this nourishing treatment gives dry cracked hands and cuticles some extra TLC and supports community care efforts in LA. In honor of Black History Month, Klur is donating all proceeds of its $44 oil to Summa Everything, a non-profit that provides nutritious fresh produce boxes to the community of Central LA.

To shop: $44; klur.co (Available February 15)

Chantecaille Butterfly Eye Quartet

Best New Beauty Products
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Along with the gorgeous butterfly motif, the soft satin, chrome, and shimmer shades in Chantecaille's limited-edition spring eyeshadow palette are a pretty reminder that brighter days are ahead.

To shop: $72; chantecaille.com

Aussie Miracle Coils Shaping Jelly

Best New Beauty Products
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Every natural hair texture is gorgeous, but curls and coils aren't one size fits all. That's why Aussie created a collection of products specifically for wavy and coily hair, including this shaping jelly. Infused with hydrating ingredients like coconut butter and Australian macadamia nut oil, it provides just enough hold for defined, not crunchy curls.

To shop: $5; walmart.com

Pat McGrath Labs LiquiLUST Legendary Wear Matte Lipstick

Best New Beauty Products
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For her Divine Rose II Collection, legendary makeup artist Pat McGrath is introducing two shades of liquid lipstick. The whipped formula feels weightless, but offers a velvety matte finish. While more shades are to come, Mother is starting things off with two floral-inspired shades, Divine Rose (seen above) and Divine Nude.

To shop: $30; sephora.com

Ceremonia Pequi Curl Activator

Best New Beauty Products
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On top of shaping curls, Ceremonia's milky serum hydrates and strengthens stands, thanks to Brazilian super fruit pequi and castor and murumuru oils.

To shop: $20; ceremonia.com

Milk Makeup Sunshine Skin Tint Clean SPF 30

Best New Beauty Products
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Milk has given its tinted sunscreen a 2021 upgrade. Now, the silicone-free oil leaves skin with a dewy glow while simultaneously providing SPF protection, care of non-nano zinc oxide. The brand has also upgraded the packaging, adding a bigger pump and rollerball. It comes in 14 shades that work across a range of skin tones and under tones.

To shop: $42; sephora.com (Available February 5)

Byredo Prismic Eyeshadow Palette

Best New Beauty Products
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Byredo's 18-pan eyeshadow palette is carefully curated so all its shades are exciting enough to wear. Inspired by grunge and glam, the shadows include matte, shimmery, and sparkly finishes that work well alone or worn together.

To shop: $96; byredo.com (Available February 4)

Beautyblender BioPure

Best New Beauty Products
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In a move to make its iconic makeup blending sponge more sustainable, Beautyblender has launched BioPure. This Beautyblender is made with 60% sugar cane waste. BioPure comes in a canister made with recycled resins, which cuts down water waste and CO2 emissions. While this sponge isn't compostable, the brand plans to roll out a recycling program in effort to keep more of its products out of landfills.

To shop: $20; sephora.com

PCA Skin Daily Defense Mist

Best New Beauty Products
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On top of refreshing skin, PCA's mist protects against blue light and pollution. Better yet: a mid-day spritz won't melt or smudge your makeup.

To shop: $49; skinstore.com

Pattern Treatment Mask

Best New Beauty Products
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Tracee Ellis Ross's Pattern hair mask is inspired by home remedies passed down through families on wash day. It's powered by rice water ferment and moringa extract to provide slip, definition, and elongate curls. Ross created the mask's soft scent to elevate wash day, with notes of orange blossom and geranium.

To shop: $25; patternbeauty.com

MONDAY Haircare Gentle Shampoo

Best New Beauty Products
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When New Zealand haircare brand MONDAY launched last year, it went viral for selling out of six months' supply in six weeks. Now, its bringing its affordable products stateside to Target, including this gentle shampoo for dry, irritated scalps. Great timing considering it's the middle of winter, right?

To shop: $7; target.com

Estée Lauder Revitalizing Supreme+ Bright Power Soft Creme

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Estée Lauder's multitasking moisturizer is ideal for anyone who's been keeping a minimal skincare routine throughout the pandemic. On top of hydrating skin, it works to minimize dark spots, boost radiance, and improve the look of fine lines. Looks like your serums are getting benched.

To shop: $88; dermstore.com

Kristin Ess Color Depositing Conditioner

Best New Beauty Products
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If you've made it through 11 months of the pandemic without getting the urge to DIY a new hair color, Kristin Ess' new color-depositing conditioners are about to change that. The moisturizing conditioners add semi-permanent pigments to even the darkest hair colors. Options include coral, terracotta, deep mauve, navy blue, and this lavender shade. You can customize the color based on your desired intensity: apply it on damp hair for a softer look or dry hair for a bold finish.

To shop: $14; target.com

CoverGirl Outlast Extreme Wear 3-in-1 Full Coverage Liquid Foundation

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This one is for people who love a full coverage foundation, but hate how many of them feel heavy and cakey on the skin. The triple-threat, lightweight, liquid formula offers 24 hour coverage, because it doubles as a primer and concealer. It comes in 21 shades.

To shop: $11; amazon.com

Ouai Curl Crème

Best New Beauty Products
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Ouai turned to its community to create this do-it-all curl cream. The silicone-free formula defines curls, minimizes frizz, and boosts shine across all textures and curl patterns. Use the scented version alone to touch up curls in-between wash days or add the unscented one to your cocktail of treatments.

To shop: $32; theouai.com.

Suave Hair Refresher Dry Shampoo

Best New Beauty Products
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Extend the life of your last wash and blow dry with Suave's Hair Refresher Dry Shampoo. On top of absorbing excess oil and odor at the roots, the residue-free formula can also be used to add volume to second or third day hair.

To Shop: $5; suave.com.

No7 Laboratories Acne Treatment 2% Salicylic Acid

Best New Beauty Products
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In addition to minimizing zits overnight, No7's salicylic acid-based spot treatment contains pre-biotics, bisabolol, and licorice to soothe, calm, and nourish skin to prevent the dryness and flakiness so often associated with acne products.

To shop: $23; no7beauty.com. (Available February 14)