Beauty Beauty Products & Tools Amazon's First Skincare Line is Here, And It's All Under $40 By Alexis Bennett Alexis Bennett Alexis Bennett is a New York-based writer who covers all things fashion, shopping, and beauty. She was previously the Ecommerce editor at InStyle. InStyle's editorial guidelines Updated on March 20, 2019 @ 12:00PM Pin Share Tweet Email Photo: Courtesy Amazon's found plenty of success with its in-house fashion lines — remember that Instagram-famous coat and cult-favorite swimsuit? Now the retailer is on a mission to dominate the beauty world with its first-ever beauty line, Belei. The initial offering consists of 12 products, including a retinol cream, vitamin C serum, benzoyl peroxide spot treatment, and charcoal mask. According to Amazon, all products will be formulated without parabens, phthalates, sulfates, or fragrances. The company is also using post-consumer recycled resin and recyclable cardboard packaging for the line. This Universally Flattering Swimsuit Is Going Viral on Amazon As usual, you can get the products delivered to your front door in two days or less for free with Amazon Prime. Scroll down to see what we're grabbing right away, and head to Amazon for more. Courtesy Shop It: Belei Triple-Peptide Eye Cream, $22; amazon.com. Courtesy Shop It: Belei Ferulic Acid + Vitamins C and E Serum, $40; amazon.com. Courtesy Shop It: Belei Retinol Refining Moisturizer, $35; amazon.com.