How 27 Beauty Brands Are Supporting Coronavirus Relief
From making hand sanitizer to donating to non-profit organizations.
A number of beauty brands have temporarily closed their stores in response to the coronavirus pandemic. But on top of protecting employees and customers, brands are also stepping up to support COVID-19 relief efforts by donating to non-profits helping vulnerable communities and medical professionals working on the front lines. Some companies behind your favorite fragrances and makeup have even shifted production to make in-demand products like hand sanitizer, which is crucial for preventing further spread of the virus.
- Sephora Is Closing Its Stores Due to the Coronavirus
- Glossier Closing All Physical Stores Amid Growing Coronavirus Concerns
- Can COVID-19 Live on Your Beauty Products?
Here, a running list of beauty brands that are donating proceeds from sales of their products to COVID-19 relief efforts. Keep scrolling to find out how restocking on some of your favorite products can help support their causes.
Grande Cosmetics is donating 15% of its profits to Feeding America, a non-profit organization that provides subsidized meals to those in need. On top of the charitable initiative, the brand is offering 15% off every purchase though Mar. 31 at grandecosmetics.com.
To buy: $65; grandecosmetics.com.
Coty is the beauty company that makes CoverGirl cosmetics and a number of designer fragrances like Marc Jacobs, Gucci, Burberry, and more. On Mar. 18, Coty announced on Instagram that it is "adjusting the production of some of its manufacturing sites to be able to provide free of charge hydro-alcoholic gel to medical and emergency services, where this is needed by local authorities."
To buy: $106; Sephora.com.
Lady Gaga's beauty brand is donating 20% of its last week's profits to the Los Angeles and New York food banks.
To buy: $18; Amazon.com.
The clean skincare brand is pledging to donate 10,000 meals over the next 30 days to Feeding America. In addition, Farmacy has set up a donation page on its website. For every contribution made, the brand is matching it.
To buy: $34; farmacybeauty.com.
With Dior, Louis Vuitton, and Sephora among its brands and retailers, LVMH is one of the world's biggest luxury goods conglomerates. In response to the COVID-19 pandemic, the company started producing hand sanitizer to provide to French hospitals.
To buy: $38; Sephora.com.
The Body Shop
The Body Shop is providing approximately 30,000 units of cleansing products to communities struggling to protect themselves from the spread of coronavirus.
To buy: $10; Thebodyshop.com.
As reported by WWD, the world's biggest beauty company is using its facilities to make hand sanitizer. L'Oréal is also donating a number of products from its brands to European hospitals, nursing homes, and pharmacies.
To buy: $7; amazon.com.
In addition to expanding into out-of-shower beauty products this week, shaving brand Billie is donating $100,000 to food banks across America as part of its 1% social mission.
To buy: $14; billie.com.
Guerlain has converted its La Ruche fragrance, makeup, and skincare factory and Orphin fragrance factory into hand sanitizer production sites. The sanitizers will be donated to French hospitals and healthcare workers.
To buy: $54; sephora.com.
Beginning Mar. 23, Hero Cosmetics is donating 20% of its week's sales to the Center for Disaster Philanthropy COVID-19 Relief Fund. The brand is also offering free domestic shipping in the U.S. Hero is known for its cult-favorite acne patches.
To buy: $13; herocosmetics.us.
The historic fragrance house is donating 30% of its weekly sales to the CDC Foundation until COVID-19 crisis is over.
To buy: $285; krigler.com.
From Mar. 20-31, the brand behind the popular at-home microcurrent facial device is donating 5% of the retail price of every product sold on its website to No Kid Hungry. NuFACE will provide a $10,000 minimum donation.
To buy: $325; mynuface.com.
RMS Beauty founder Rose-Marie Swift loves Savannah, GA. so much, she created Monterey, a lipstick shade inspired by the city. Throughout the month of March, 50% of the profits of the lipstick shade will go to Coastal Pet Rescue, an organization that's been affected by COVID-19.
To buy: $28; rmsbeauty.com.
Beekeeper's naturals is offering a 50% discount to all frontline workers (from medical professionals to grocery store employees). These essential workers can email email@example.com to receive the discount code before making a purchase on the wellness brand's site.
To buy: $14; beekeepersnaturals.com.
On Mar. 23, the beauty company announced that it's reopening its Melville, N.Y. manufacturing facility to produce sanitizer. "The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff," a spokesperson told WWD. The company previously donated $2 million to Doctors Without Borders/Médecins Sans Frontières to support its efforts in providing support to highly-impacted countries.
To buy: $72; sephora.com.
The natural haircare brand is manufacturing FDA-approved N95 masks and hand sanitizers to donate to medical professionals working on the front lines in New York and Texas hospitals. Curls is also offering a free hand sanitizer with any purchase made at curls.biz.
To buy: $10; curls.biz.
Victoria Beckham Beauty
From Mar. 24 to Apr. 14, Victoria Beckham Beauty will donate 20% of sales from victoriabeckhambeauty.com to Feeding America in the U.S. and the Trussell Trust in the U.K. Both non-profit organizations operate a network of food banks.
To buy: $54; victoriabeckhambeauty.com.
Peace Out Skincare
This leading "patch technology" skincare brand is donating 10% of its profits to benefit the hospitals in Milan, the hometown of founder Enrico Frezza. In addition the brand is offering 20% off to customers on its website, and donating 10% of sales to local people impacted the most by COVID-19. Peace Out is also working to provide products to front line medical workers.
To buy: $24; peaceoutskincare.com.
Glow Recipe is a K-beauty brand known for its fruit-powered skincare products. In the wake of COVID-19, Glow Recipe is offering front line medical workers a free full-size bottle of their Blueberry Bounce Cleanser and a one month supply of their Banana Soufflé Cream in single-use packets. To receive the products, simply fill out this brief questionnaire here.
To buy: $34; glowrecipe.com.
The personal care and household goods conglomerate whose beauty brands include Dove, Tresemme, and Suave has announced its United for America initiative aimed at helping people across the country who have been impacted by COVID-19. Unilever will partner with non-profit organization Feeding America to donate food, soap, personal hygiene and home cleaning products worth more than $8 million to communities impacted by the pandemic. The company is also donating more than 200,000 N95 masks to hospitals in New Jersey.
In addition, it's organizing a day of action for May 21. The event will see Unilever United States donate every single essential item produced at its 14 US factories that day (or products of equal value) to community partners serving people in need. Unilever will also direct its entire advertising and marketing spend for that day to promote non-profit partners, relief organizations, and other community groups in need.
To buy: $5; walmart.com.
On Mar. 27, Thrive Causemetics is donating 100% of profits from thrivecausemetics.com to Meals on Wheels, Baby2Baby, and Feeding America. These non-profit organizations provide meals and resources to vulnerable communities in the U.S. On top of the day of action, brand founder Karissa Bodnar personally donated $10,000 to The University of Washington Virology Lab, the first lab in Washington state capable of clinical COVID-19 tests.
To buy: $46; thrivecausemetics.com.
This family-owned skincare brand is donating 20% of profits from its cult-favorite Nanogold marine collagen face mask collection to UCLA Covid-19 Patient Care Fund.
To buy: $45; knesko.com.
The skincare and body care brand is donating 20% of online profits to Baby2Baby, a non-profit organization that helps provide basic necessities to families in need.
To buy: $55; africanbotanics.com.
Farouk Systems Inc.
The parent company of CHI and Bio Silk haircare is now making FDA-approved hand sanitizer and hand lotion. While both products are available to purchase online, Farouk Systems Inc. is donating $1 million worth of hand sanitizer to the cities of Houston and Tomball, TX.
To buy: $12; chi.com.
Wander Beauty is donating a Good To Go Mini Hair Essentials Kit to a health care worker for every full-sized haircare, body care, or skincare product purchased at wanderbeauty.com from Apr. 1 to 3.
To buy: $28; wanderbeauty.com.
The nail care brand is reconfiguring its Los Angeles nail polish factory to make 75% alcohol-based hand sanitizer. The first batch of 10,000 hand sanitizers will be donated to the City of Los Angeles, with the city's homeless population as priority. Additional batches will be available for purchase at orlybeauty.com in April.
To buy: $14; orlybeauty.com.
Merle Norman is restructuring its Los Angeles factory to make World Health Organization-approved hand sanitizer. The cosmetics brand will make the hand sanitizer available to purchase online, plus distribute it to the health care industry and front line workers.
To buy: $41; merlenorman.com.
The coronavirus pandemic is unfolding in real time, and guidelines change by the minute. We promise to give you the latest information at time of publishing, but please refer to the CDC and WHO for updates.