How Over 50 Beauty Brands Are Supporting Coronavirus Relief Efforts
From making hand sanitizer to donating to non-profit organizations.
A number of beauty brands have temporarily closed their stores in response to the coronavirus pandemic. But on top of protecting employees and customers, brands are also stepping up to support COVID-19 relief efforts by donating to non-profits helping vulnerable communities and medical professionals working on the front lines. Some companies behind your favorite fragrances and makeup have even shifted production to make in-demand products like hand sanitizer, which is crucial for preventing further spread of the virus.
Here, a running list of beauty brands that are donating proceeds from sales of their products to COVID-19 relief efforts. Keep scrolling to find out how restocking on some of your favorite products can help support their causes.
Grande Cosmetics is donating 15% of its profits to Feeding America, a non-profit organization that provides subsidized meals to those in need. On top of the charitable initiative, the brand is offering 15% off every purchase though Mar. 31 at grandecosmetics.com.
To buy: $65; grandecosmetics.com.
Coty is the beauty company that makes CoverGirl cosmetics and a number of designer fragrances like Marc Jacobs, Gucci, Burberry, and more. On Mar. 18, Coty announced on Instagram that it is "adjusting the production of some of its manufacturing sites to be able to provide free of charge hydro-alcoholic gel to medical and emergency services, where this is needed by local authorities."
Lady Gaga's beauty brand is donating 20% of its last week's profits to the Los Angeles and New York food banks.
To buy: $18; Amazon.com.
The clean skincare brand is pledging to donate 10,000 meals over the next 30 days to Feeding America. In addition, Farmacy has set up a donation page on its website. For every contribution made, the brand is matching it.
To buy: $34; farmacybeauty.com.
With Dior, Louis Vuitton, Bvlgari, and Sephora among its brands and retailers, LVMH is one of the world's biggest luxury goods conglomerates. In response to the COVID-19 pandemic, the company started producing hand sanitizer to provide to French hospitals.
The Body Shop
The Body Shop is providing approximately 30,000 units of cleansing products to communities struggling to protect themselves from the spread of coronavirus.
To buy: $10; Thebodyshop.com.
As reported by WWD, the world's biggest beauty company is using its facilities to make hand sanitizer. L'Oréal is also donating a number of products from its brands to European hospitals, nursing homes, and pharmacies.
L'Oréal USA Professional brands Matrix, Biolage, Redken, L’Oréal Professionnel, Pureology, Mizani, Kérastase, Shu Uemura Art of Hair, Pulp Riot, and Baxter of California have announced an initiative to support the impacted licensed hair professionals unable to work due to COVID-19 restrictions. The company is asking clients to #SupportYourStylist by donating to the Professional Beauty Association (PBA) Relief Fund. Clients can also show their support by sharing the #SupportYourStylist campaign on social media and pre-booking appointments at their favorite salons.
In addition to expanding into out-of-shower beauty products this week, shaving brand Billie is donating $100,000 to food banks across America as part of its 1% social mission.
To buy: $14; billie.com.
Guerlain has converted its La Ruche fragrance, makeup, and skincare factory and Orphin fragrance factory into hand sanitizer production sites. The sanitizers will be donated to French hospitals and healthcare workers.
Beginning Mar. 23, Hero Cosmetics is donating 20% of its week's sales to the Center for Disaster Philanthropy COVID-19 Relief Fund. The brand is also offering free domestic shipping in the U.S. Hero is known for its cult-favorite acne patches.
To buy: $13; herocosmetics.us.
The historic fragrance house is donating 30% of its weekly sales to the CDC Foundation until COVID-19 crisis is over.
To buy: $285; krigler.com.
From Mar. 20-31, the brand behind the popular at-home microcurrent facial device is donating 5% of the retail price of every product sold on its website to No Kid Hungry. NuFACE will provide a $10,000 minimum donation.
To buy: $325; mynuface.com.
RMS Beauty founder Rose-Marie Swift loves Savannah, GA. so much, she created Monterey, a lipstick shade inspired by the city. Throughout the month of March, 50% of the profits of the lipstick shade will go to Coastal Pet Rescue, an organization that's been affected by COVID-19.
To buy: $28; rmsbeauty.com.
Beekeeper's naturals is offering a 50% discount to all frontline workers (from medical professionals to grocery store employees). These essential workers can email email@example.com to receive the discount code before making a purchase on the wellness brand's site.
To buy: $14; beekeepersnaturals.com.
On Mar. 23, the beauty company announced that it's reopening its Melville, N.Y. manufacturing facility to produce sanitizer. "The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff," a spokesperson told WWD. The company previously donated $2 million to Doctors Without Borders/Médecins Sans Frontières to support its efforts in providing support to highly-impacted countries.
The natural haircare brand is manufacturing FDA-approved N95 masks and hand sanitizers to donate to medical professionals working on the front lines in New York and Texas hospitals. Curls is also offering a free hand sanitizer with any purchase made at curls.biz.
To buy: $10; curls.biz.
Victoria Beckham Beauty
From Mar. 24 to Apr. 14, Victoria Beckham Beauty will donate 20% of sales from victoriabeckhambeauty.com to Feeding America in the U.S. and the Trussell Trust in the U.K. Both non-profit organizations operate a network of food banks.
To buy: $54; victoriabeckhambeauty.com.
Peace Out Skincare
This leading "patch technology" skincare brand is donating 10% of its profits to benefit the hospitals in Milan, the hometown of founder Enrico Frezza. In addition the brand is offering 20% off to customers on its website, and donating 10% of sales to local people impacted the most by COVID-19. Peace Out is also working to provide products to front line medical workers.
To buy: $24; peaceoutskincare.com.
Glow Recipe is a K-beauty brand known for its fruit-powered skincare products. In the wake of COVID-19, Glow Recipe is offering front line medical workers a free full-size bottle of their Blueberry Bounce Cleanser and a one month supply of their Banana Soufflé Cream in single-use packets. To receive the products, simply fill out this brief questionnaire here.
To buy: $34; glowrecipe.com.
The personal care and household goods conglomerate whose beauty brands include Dove, Tresemme, and Suave has announced its United for America initiative aimed at helping people across the country who have been impacted by COVID-19. Unilever will partner with non-profit organization Feeding America to donate food, soap, personal hygiene and home cleaning products worth more than $8 million to communities impacted by the pandemic. The company is also donating more than 200,000 N95 masks to hospitals in New Jersey.
In addition, it's organizing a day of action for May 21. The event will see Unilever United States donate every single essential item produced at its 14 US factories that day (or products of equal value) to community partners serving people in need. Unilever will also direct its entire advertising and marketing spend for that day to promote non-profit partners, relief organizations, and other community groups in need.
On Mar. 27, Thrive Causemetics is donating 100% of p
rofits from thrivecausemetics.com to Meals on Wheels, Baby2Baby, and Feeding America. These non-profit organizations provide meals and resources to vulnerable communities in the U.S. On top of the day of action, brand founder Karissa Bodnar personally donated $10,000 to The University of Washington Virology Lab, the first lab in Washington state capable of clinical COVID-19 tests.
To buy: $46; thrivecausemetics.com.
This family-owned skincare brand is donating 20% of profits from its cult-favorite Nanogold marine collagen face mask collection to UCLA Covid-19 Patient Care Fund.
To buy: $45; knesko.com.
The skincare and body care brand is donating 20% of online profits to Baby2Baby, a non-profit organization that helps provide basic necessities to families in need.
To buy: $55; africanbotanics.com.
Farouk Systems Inc.
The parent company of CHI and Bio Silk haircare is now making FDA-approved hand sanitizer and hand lotion. While both products are available to purchase online, Farouk Systems Inc. is donating $1 million worth of hand sanitizer to the cities of Houston and Tomball, TX.
To buy: $12; chi.com.
Wander Beauty is donating a Good To Go Mini Hair Essentials Kit to a health care worker for every full-sized haircare, body care, or skincare product purchased at wanderbeauty.com from Apr. 1 to 3.
To buy: $28; wanderbeauty.com.
The nail care brand is reconfiguring its Los Angeles nail polish factory to make 75% alcohol-based hand sanitizer. The first batch of 10,000 hand sanitizers will be donated to the City of Los Angeles, with the city's homeless population as priority. Additional batches will be available for purchase at orlybeauty.com in April.
To buy: $14; orlybeauty.com.
Merle Norman is restructuring its Los Angeles factory to make World Health Organization-approved hand sanitizer. The cosmetics brand will make the hand sanitizer available to purchase online, plus distribute it to the health care industry and front line workers.
To buy: $41; merlenorman.com.
This South Acton-based clean skincare brand has begun producing hand sanitizers, available in the U.K. The initial batch was given away to schools and nurseries in Pai's West London community, as well as charities such as The Beauty Banks. Pai's hand sanitizer is now available to U.K. customers at paiskincare.com and the brand is donating one bottle for every one sold.
To buy: £9; paiskincare.com.
The Pierre Fabre Group
This company is the owner of beloved French haircare and skincare brands Klorane, Glytone, Avène, and René Furterer. In order to support COVID-19 relief efforts, Pierre Fabre Group has been producing hydroalcoholic gel in 10 of the company's 11 production plants since mid-March. The product is currently being delivered to French hospitals and pharmacies, where it will be sold at a fixed price determined by the French government. In April, the gel will be available to the European countries hit the hardest by the pandemic, including France, Spain, Italy and Germany. The company is also working to take a similar approach to distributing the product in the U.S. and Brazil.
NatureWell is donating bottles of its clinical moisturizers to local hospitals in Los Angeles and North Carolina. The brand is also putting $1 from every sale at at naturewellbeauty.com towards medical supplies for people working on the front lines.
To buy: $25; naturewellbeauty.com.
The New York-based clean haircare brand is donating a portion of its sales from every order made at briogeo.com to the Food Bank for New York City. The company is planning on providing up to 50,000 meals for those in the city most in need of access to food during this time.
To buy: $36; briogeo.com.
In response to the demand for alcohol-based sanitizers, natural skincare brand Tata Harper's research and development team turned a formula around in just 24 hours. The sanitizer complies with government guidelines, and includes alcohol despite the brand's stance on using green ingredients. With celebrity makeup artist Sir John, Tata Harper donated 500 units of the sanitizer, Reparative Moisturizer, and Rebuilding Moisturizer to medical community in Los Angeles. The brand plans on making donations to medical professionals working on the front lines in New York, too.
To buy: $116; nordstrom.com.
The self-tanning brand has created Hand-Luxe, its own hyaluronic hand sanitizer. All 10,000 units of the product will be donated to medical professionals working on the front lines of the pandemic.
To buy: $55; tan-luxe.com.
This hair accessory brand is donating its snag-free hair ties to nurses working at top hospitals across the country, including Elmhurst hospital in Queens, N.Y., Palos Hospital Chicago, and UC San Francisco Hospital.
To buy: $13; pulleez.com.
So far, Vital Proteins has donated over 30,958 collagen water bottles to hospitals, churches, and non-profit organizations such as Ronald McDonald Houses, Meals on Wheels, and the Greater Chicago Food Depository.
To buy: $3; vitalproteins.com.
With nail salons closed across the country, this nail care brand is stepping up to support out-of-work nail professionals. CND has partnered with non-profit Beauty Changes Lives to donate $100k in financial grants to support those effected by the mandated salon closures.
To buy: $11; cnd.com.
To buy: $80; murad.com.
Dr. Barbara Sturm
The celebrity-favorite German aesthetics doctor has begun hosting online masterclasses on topics like adult acne. Each class costs $10 and all proceeds are going to non-profit organization Baby2Baby. In addition Dr. Sturm has personally donated funds and products to help families in need.
To buy: $300; molecular-cosmetics.com.
This ridiculously popular regenerating moisturizer by German scientist Dr. Augustinus Bader is being donated to front line healthcare workers. To help heal bruises and skin irritation from wearing masks and gloves, the brand is giving 12,000 50ml samples of The Rich Cream to front line healthcare workers. In addition, when you order from augustinusbader.com, you can send a free 15ml bottle of The Cream or The Rich Cream to anyone you want.
To buy: $265; augustinusbader.com.
IPSY is donating care packages to 50,000 healthcare workers. On top of providing front line workers with self-care products, the beauty subscription company is supporting the American Nurses Foundation. IPSY will match every dollar its members donate to the non-profit organization up to $50,000.
To buy: $60; ipsy.com.
Essence & Catrice Cosmetics
Essence and Catrice are teaming up to give €500,000 to Doctors Without Borders. On top of the initial donation, the sister brands are asking its fans for help to raise it up to €1MM. Post a selfie blowing a kiss on your feed or story with hashtag #kisstance, plus tag Essence or Catrice. For every #kisstance post, the brands will donate an additional 5€, up to 1 million Euros.
To buy: $5; ulta.com.
Dr. Hauschka is using its loyalty program, The Giving Garden, to support COVID-19 relief efforts. The brand is delivering meals to at-risk individuals, and every purchase made at each tier of their loyalty program goes to feeding someone in need.
To buy: $45; dr.hauschka.com.
On Apr. 3, Moroccanoil is donating all of the day's proceeds from moroccanoil.com to the Professional Beauty Association COVID-19 Relief Fund. The funds are used to provide financial assistance to licensed beauty professionals who are unable to work due to the coronavirus pandemic.
To buy: $26; moroccanoil.com.
MAC has announced it's fast-tracking the 2020 Viva Glam charitable campaign in order to donate $10 million to over 250 local organizations providing front line support to high-risk people.
To buy: $19; maccosmetics.com.
The company that makes NIVEA, Aquaphor, Eucerin, and Coppertone has converted its manufacturing facility in Tennessee to make half a million units of medical-grade hand sanitizer that will be donated to the medical community working on the front lines of the COVID-19 pandemic. In addition, the company is providing medical professionals with 200,000 units of skincare products.
This year, Dr. Brandt's annual #SayILoveYou campaign will focus on COVID-19 relief efforts. From Apr. 1 to 15, the brand will donate $1 from every purchase of its limited-edition Microdermabrasion Exfoliator to the Dr. Brandt Foundation. The funds will go towards purchasing protective equipment like gloves and masks for medical professionals working on the front lines of the pandemic.
To buy: $79; drbrandtskincare.com.
This hair accessories brand designed special Button Headbands for medical professionals to wear. These headbands protect the skin around the ears and help face masks stay secure on the face. Scünci is providing the headbands to areas affected the most by COVID-19, starting with New York and then New Jersey and Connecticut.
It’s A 10 Haircare
CEO & Founder, Carolyn Aronson is donating over $5.4 million worth of products to various organizations supporting those affected by COVID-19, including medical professionals and at-risk communities. The brand has partnered with Good360, Donate Beauty, and the Selfless Love Foundation to distribute the products across the country.
Each & Every
Naturium is donating 30% of its sales to Feeding America's COVID-19 Response Fund until Apr. 15. If you're not familiar with the skincare brand, they make ridiculously affordable products formulated with clinical ingredients.
To buy: $16; naturium.com.
On Apr. 15 True Botanicals is launching a MADE SAFE certified lavender-scented hand sanitizer. The sanitizer will be available for free to customers and added as a gift to every order. True Botanicals is also donating 3,000 units to healthcare workers on the front lines of the COVID-19 pandemic as well as Baby2Baby. In addition, the brand has gifted its True Radiance Oil and Stress Relief Aromatherapy to the nurses working in a COVID-19 unit at a hospital in San Diego.
To buy: $110; truebotanicals.com.
Tom's of Maine
This natural deodorant company has donated $60,000 and committed nearly $500,000 of natural personal care products to Direct Relief, a non-profit organization that provides protective gear and supplies to communities hit hard by the COVID-19 pandemic.
Aveda has provided 100,000+ product donations to hospitals, nursing homes, community centers, food banks, and other community organizations in need. In addition, in response to increased online sales, Aveda started a "Carbon-Neutral Delivery" program. Customers are able to choose from a carbon offset project at checkout for Aveda donate to on their belief.
In collaboration with the Wu-Tang Clan, 100% of sales from mikmakeup.com on Friday Apr. 10 will go to the NYC COVID-19 Emergency Relief Fund. As a token of thanks, every purchase over $55 will come with a free Wu-Tang x Milk Makeup Lip Color in Flow. In addition, MILK Makeup has donated $250,000 (retail value) of product to front line responders in New York City.
To buy: $36; milkmakeup.com.
The luxury Italian fashion house is dedicating part of its fragrance supply chain to manufacturing and distributing hand sanitizer. Currently, they are able to produce 10,000 units a day and plan on donating 200,000 units in total.
Leaders of more than 40 beauty brands have teamed up to form BEAUTYUNITED, a grassroots coalition focused on fundraising for the Frontline Responders Fund as well as providing front line workers with product donations. Beautycon founder Moj Mahdara is leading the movement.
Some familiar names joining BEAUTYUNITED include: Gwyneth Paltrow (goop), Drew Barrymore (Flower Beauty), Bobbi Brown (EVOLUTION_18), Victoria Beckham (Victoria Beckham Beauty), Rosie Huntington-Whiteley (Rose Inc.), Huda Kattan and Mona Kattan (Huda Beauty and Wishful), Charlotte Tilbury (Charlotte Tilbury Beauty), Marianna Hewitt and Lauren Gores Ireland (Summer Fridays), Dr. Barbara Sturm (Dr. Barbara Sturm Molecular Cosmetics), and Shani Darden (Shani Darden Skincare). Other brands and retailers involved include: Violet Grey, Costa Brazil, Milk Makeup, The Honey Pot Company, First Aid Beauty, Pursoma, Harry's, Versed Skincare, Follain, Unilever, beautyblender, Supergoop!, Youth To The People, Beautycounter, UOMA Beauty, Urban Skin RX, arfa and HIKI, Dr. Nigma, Kopari, Ancient Nutrition, Amla Beauty, Too Faced, Lime Crime, Revlon, Vital Proteins, and The U Beauty.
From Apr. 13 to 30, PCA Skin is donating all profits (up to $10,000) from their daily face mask sales on pcaskin.com as well as authorized e-retailers including Dermwarehouse to FABRIC's 501c3 non-profit, Arizona Apparel Foundation. FABRIC is increasing production of personal protective equipment (PPE) at its Arizona facility in order to fulfill the demand for items at healthcare facilities and front line responders.
To buy: $60; pcaskin.com.
John Paul Mitchell Systems
The company behind leading haircare brand Paul Mitchell has created a $4 million stimulus to help salons rebound more quickly after being closed due to COVID-19. Salons included in the program will receive free hair color, back bar product, enhanced education, and digital support. Additionally the company is manufacturing hand sanitizer. Over 20,000 units of the 80% alcohol spray formula will be donated to Southern California first responders, Los Angeles police officers, and low-income families. In addition, the company is giving product like shampoo and conditioner to high-need groups
The leading hair extension brand teamed up with the Professional Beauty Association's COVID-19 Relief Fund to give back to the hairstylist community. BELLAMI donated $100,000 in cash to support hairstylists currently unable to work, $100,000 in product to hairstylists in the brand's network, and $100,00 worth of complimentary brand training to 125 stylists.
Glossier is launching a hand cream and the brand is donating the first 10,000 to hospital and healthcare workers. The cream will be available for everyone else to purchase on Apr. 23 at glossier.com. In addition, the brand has given thousands of products (including Balm Dotcom, Priming Moisturizer, and Soothing Face Mist) to healthcare and hospital workers on the front lines of the pandemic.
See Glossier's hand cream announcement on Instagram here:
Sun Bum is giving back to its community in myriad ways. The brand has provided independent surf shops with gift cards to give to their employees for personal needs, purchased over $1,000 worth of gift cards to these stores with plans to give them away to customers to help boost sales for these independent businesses, and is encouraging Sun Bum fans to buy their products from small business websites. In addition, Sun Bum is donating thousands of hand sanitizers to front line response workers.
On Apr. 16, this EWG-verified clean skincare brand is donating 100% of the day's proceeds on biossance.com to Direct Relief. This non-profit organization works to provide medical professionals across the U.S. and internationally with PPE like masks, gloves, and isolation gowns.
To buy: $30; biossance.com.
Deciem is producing a hand sanitizer under its wildly popular skincare brand, The Ordinary. The company will donate the sanitizer to front line teams and key workers.
See the company's announcement on Instagram:
Birchbox co-founder and CEO Katie Beauchamp and her team have partnered with hospitals across the country to donate 40,000 subcription boxes to front line healthcare workers.
Kim Kardashian and Kris Jenner teamed up for KKW x Kris, a new fragrance that has launched just in time for Mother's Day. What makes this collab extra special is that KKW Fragrance will be donating 20% of profits from all sales at kkwfragrance.com from Apr. 15 to May 5 to Blessings In A Backpack. The non-profit organization works to provide food for elementary school children on the weekends.
To buy: $40; kkwfragrance.com.
Function of Beauty
Function of Beauty is manufacturing at least 500,000 units of hand sanitizer. The product will be donated to healthcare professionals working on the front lines of the pandemic in the U.S, as well as communities most in need.
The makeup brand has partnered with Givz, a tech platform that helps brands partner with charitable organizations. For every purchase made on milanicosmetics.com, 10% will go to a charitable organization supporting COVID-19 relief efforts. Customers can choose from organizations like CDC Foundation, Meals on Wheels, and GLAM4GOOD, to name a few.
Viviscal is donating a portion of its sales on viviscal.com up to $100,000 to the Professional Beauty Association (PBA) COVID-19 Relief Fund. This organization provides aid and support to stylists and beauty professionals that are experiencing financial implications due to the coronavirus pandemic.
Henkel Beauty Care Hair Professional
The company that manufactures Alterna Haircare and Schwarzkopf Professional is donating $200,000 to The Professional Beauty Association (PBA) COVID-19 Relief Fund to support out of work salon professionals.
For National Hairstylist Appreciation Day, Ouidad is donating 100% of online proceeds from Apr. 30 to The Professional Beauty Association (PBA) COVID-19 Relief Fund, which provides monetary support to licensed salon professionals out of work due to the COVID-19 pandemic.
In connection with Mayor Bill DeBlasio, Tatcha will help relieve the shortage of personal protective equipment in New York City by donating one million surgical masks to front line response workers.
See the full announcement by founder Vicky Tsai on Instagram:
Garnier is producing two million units of hand sanitizer in their New Jersey facility to distribute to retail workers in the most affected areas of the country. In addition, the brand is helping global relief efforts by donating over $1 million support the International Federation of the Red Cross (IFRC) and Red Crescent Societies.
Sol de Janeiro
On May 8, Sol de Janeiro is launching Brazilian Touch Hand Sanitizer Spray. The brand will donate 100% of the proceeds from sales of the hand sanitizer to Bayada Home Health Care, a non-profit organization that provides home health care for the elderly and most vulnerable. In addition, Sol de Janeiro will provide the organization with 10,000 units of the hand sanitizer.
To buy: $10; soldejaneiro.com.
Sephora has launched a giveback program called "Project Care." The beauty retailer will distribute beauty products to over 65,000 frontline healthcare workers and those dealing with domestic violence across the U.S. Here's how the program works: Sephora employees across its U.S. stores, distribution centers and corporate office have nominated 500 individuals in communities across the country as those deserving recognition. The nominee will receive 100 kits filled with Sephora Collection essential skincare products to distribute to their co-workers, reaching a total of 50,000 healthcare workers. Sephora is also donating 15,000 Play! beauty boxes to 150 women's shelters nationwide to help those affected by domestic violence whose lives have been disrupted due to stay-at-home orders.
In addition, Sephora is manufacturing face masks, which will be available for purchase on June 1. The masks will sell for $10 each with 50% of the proceeds going to the Stronger Together Fund through Tides.
Johnson & Johnson
Johnson & Johnson has been making strides towards mitigating and ultimately ending the COVID-19 pandemic by working with governments and health authorities. The company is working to accelerate the development of a COVID-19 vaccine, screening compounds to determine if any could help treat those with the virus, and supplying essential medicines, supplies, and products to customers and patients.
The company's consumer division is also helping with relief efforts. Neutrogena and Aveeno are providing financial support to the American Nurses Foundation Coronavirus Response Fund and First Responders First. Both brands have started social media campaigns (Neutrogena #FrontlineFaces and Aveeno #HealingHands) to show appreciation as well as highlight the stories of frontline workers.
The coronavirus pandemic is unfolding in real time, and guidelines change by the minute. We promise to give you the latest information at time of publishing, but please refer to the CDC and WHO for updates.