How to Correctly Say 37 Commonly Mispronounced Beauty Brand Names

Yves Saint Laurent 

We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name.

There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook.

From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names.

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Aesop

Aesop 

Pronunciation: ee-sop

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Avène

Avène 

Pronunciation: uh-ven

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Boscia

Boscia 

Pronunciation: BO-sha

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Byredo

Byredo 

Pronunciation: bye-ray-doh

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Caudalie

Caudalie

Pronunciation: KO-deh-lee

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Chanel

Chanel

Pronunciation: shun-NELL

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Chantecaille

Chantecaille

Pronunciation: shan-tuh-KIGH

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Christian Louboutin

Christian Louboutin 

Pronunciation: chris-tian loo-bootan

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Ciaté

Ciaté

Pronunciation: see-AH-tay

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Clé de Peau Beauté

Clé de Peau Beauté

Pronunciation: clay de poe BOW-tay

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Clinique

Clinique

Pronunciation: clin-NEEK

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Davines

Davines

Pronunciation: DA-vi-ness

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Diptyque

Diptyque

Pronunciation: dip-teek

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E.L.F.

E.L.F. 

Pronunciation: elf

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Fekkai

Fekkai 

Pronunciation: fehk-eye

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Givenchy

Givenchy 

Pronunciation: zhee-von-SHE

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Glossier

Glossier 

Pronunciation: gloss-ee-AY

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Guerlain

Guerlain 

Pronunciation: gair-LAHN

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IT Cosmetics

IT Cosmetics

Pronunciation: it cosmetics

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Kérastase

Kérastase

Pronunciation: care-AH-stahss

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Kevyn Aucoin

Kevyn Aucoin 

Pronunciation: KEV-in au-QUAN

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Kiehl's

Kiehl's

Pronunciation: keels

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Koh Gen Doh

Koh Gen Doh 

Pronunciation: KOH gen DOH

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Lancôme

Lancôme

Pronunciation: lohn-cohm

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La Mer

La Mer 

Pronunciation: la mare

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tk

tk
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LORAC

LORAC

Pronunciation: lah-ROCK

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NYX

NYX 

Pronunciation: nix

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Oribe

Oribe 

Pronunciation: or-bay

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Ouai

Ouai 

Pronunciation: way

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Shiseido

Shiseido 

Pronunciation: shih-SAY-doe

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Shu Uemura

Shu Uemura 

Pronunciation: SHOE oo-eh-MOO-rah

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Sisley

Sisley 

Pronunciation: sis-lay

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SK-II

SK-II

Pronunciation: s-k too

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St. Tropez

St. Tropez 

Pronunciation: san trop-AY

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Tatcha

Tatcha 

Pronunciation: taht-CHA

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Yves Saint Laurent

Yves Saint Laurent 

Pronunciation: eve sanh LA-rahn

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