How to Correctly Say 37 Commonly Mispronounced Beauty Brand Names

By Erin Lukas Updated Mar 09, 2017 @ 5:15 pm

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We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name.

There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook.

RELATED: How to Correctly Say 45 Commonly Mispronounced Names in fashion

From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names.

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Aesop

Pronunciation: ee-sop

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Avène

Pronunciation: uh-ven

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Boscia

Pronunciation: BO-sha

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Byredo

Pronunciation: bye-ray-doh

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Caudalie

Pronunciation: KO-deh-lee

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Chanel

Pronunciation: shun-NELL

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Chantecaille

Pronunciation: shan-tuh-KIGH

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Christian Louboutin

Pronunciation: chris-tian loo-bootan

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Ciaté

Pronunciation: see-AH-tay

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Clé de Peau Beauté

Pronunciation: clay de poe BOW-tay

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Clinique

Pronunciation: clin-NEEK

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Davines

Pronunciation: DA-vi-ness

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Diptyque

Pronunciation: dip-teek

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E.L.F.

Pronunciation: elf

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Fekkai

Pronunciation: fehk-eye

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Givenchy

Pronunciation: zhee-von-SHE

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Glossier

Pronunciation: gloss-ee-AY

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Guerlain

Pronunciation: gair-LAHN

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IT Cosmetics

Pronunciation: it cosmetics

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Kérastase

Pronunciation: care-AH-stahss

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Kevyn Aucoin

Pronunciation: KEV-in au-QUAN

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Kiehl's

Pronunciation: keels

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Koh Gen Doh

Pronunciation: KOH gen DOH

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Lancôme

Pronunciation: lohn-cohm

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La Mer

Pronunciation: la mare

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tk

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LORAC

Pronunciation: lah-ROCK

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NYX

Pronunciation: nix

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Oribe

Pronunciation: or-bay

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Ouai

Pronunciation: way

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Shiseido

Pronunciation: shih-SAY-doe

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Shu Uemura

Pronunciation: SHOE oo-eh-MOO-rah

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Sisley

Pronunciation: sis-lay

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SK-II

Pronunciation: s-k too

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St. Tropez

Pronunciation: san trop-AY

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Tatcha

Pronunciation: taht-CHA

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Yves Saint Laurent

Pronunciation: eve sanh LA-rahn

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