Beauty How to Correctly Say 37 Commonly Mispronounced Beauty Brand Names By Erin Lukas Erin Lukas Instagram Twitter Erin is a Brooklyn-based beauty editor and has been with InStyle since 2016. She's written for NYLON, Teen Vogue, Into The Gloss, FASHION Magazine, and more. She graduated with an Honors B.A. in Creative Writing and English Literature from University of Windsor, Ontario College Graduate Certificate in Book and Magazine Publishing from Centennial College, and A.A.S in Advertising and Marketing Communications from Fashion Institute of Technology. InStyle's editorial guidelines Published on March 9, 2017 Pin Share Tweet Email We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name. There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook. How to Correctly Say 45 Commonly Mispronounced Names in fashion From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names. 01 of 37 Aesop Pronunciation: ee-sop 02 of 37 Avène Pronunciation: uh-ven 03 of 37 Boscia Pronunciation: BO-sha 04 of 37 Byredo Pronunciation: bye-ray-doh 05 of 37 Caudalie Pronunciation: KO-deh-lee 06 of 37 Chanel Pronunciation: shun-NELL 07 of 37 Chantecaille Pronunciation: shan-tuh-KIGH 08 of 37 Christian Louboutin Pronunciation: chris-tian loo-bootan 09 of 37 Ciaté Pronunciation: see-AH-tay 10 of 37 Clé de Peau Beauté Pronunciation: clay de poe BOW-tay 11 of 37 Clinique Pronunciation: clin-NEEK 12 of 37 Davines Pronunciation: DA-vi-ness 13 of 37 Diptyque Pronunciation: dip-teek 14 of 37 E.L.F. Pronunciation: elf 15 of 37 Fekkai Pronunciation: fehk-eye 16 of 37 Givenchy Pronunciation: zhee-von-SHE 17 of 37 Glossier Pronunciation: gloss-ee-AY 18 of 37 Guerlain Pronunciation: gair-LAHN 19 of 37 IT Cosmetics Pronunciation: it cosmetics 20 of 37 Kérastase Pronunciation: care-AH-stahss 21 of 37 Kevyn Aucoin Pronunciation: KEV-in au-QUAN 22 of 37 Kiehl's Pronunciation: keels 23 of 37 Koh Gen Doh Pronunciation: KOH gen DOH 24 of 37 Lancôme Pronunciation: lohn-cohm 25 of 37 La Mer Pronunciation: la mare 26 of 37 tk 27 of 37 LORAC Pronunciation: lah-ROCK 28 of 37 NYX Pronunciation: nix 29 of 37 Oribe Pronunciation: or-bay 30 of 37 Ouai Pronunciation: way 31 of 37 Shiseido Pronunciation: shih-SAY-doe 32 of 37 Shu Uemura Pronunciation: SHOE oo-eh-MOO-rah 33 of 37 Sisley Pronunciation: sis-lay 34 of 37 SK-II Pronunciation: s-k too 35 of 37 St. Tropez Pronunciation: san trop-AY 36 of 37 Tatcha Pronunciation: taht-CHA 37 of 37 Yves Saint Laurent Pronunciation: eve sanh LA-rahn Was this page helpful? Thanks for your feedback! Tell us why! Other Submit