How to Correctly Say 37 Commonly Mispronounced Beauty Brand Names

Yves Saint Laurent 

We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name.

There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook.

From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names.

01 of 37

Aesop

Aesop 

Pronunciation: ee-sop

02 of 37

Avène

Avène 

Pronunciation: uh-ven

03 of 37

Boscia

Boscia 

Pronunciation: BO-sha

04 of 37

Byredo

Byredo 

Pronunciation: bye-ray-doh

05 of 37

Caudalie

Caudalie

Pronunciation: KO-deh-lee

06 of 37

Chanel

Chanel

Pronunciation: shun-NELL

07 of 37

Chantecaille

Chantecaille

Pronunciation: shan-tuh-KIGH

08 of 37

Christian Louboutin

Christian Louboutin 

Pronunciation: chris-tian loo-bootan

09 of 37

Ciaté

Ciaté

Pronunciation: see-AH-tay

10 of 37

Clé de Peau Beauté

Clé de Peau Beauté

Pronunciation: clay de poe BOW-tay

11 of 37

Clinique

Clinique

Pronunciation: clin-NEEK

12 of 37

Davines

Davines

Pronunciation: DA-vi-ness

13 of 37

Diptyque

Diptyque

Pronunciation: dip-teek

14 of 37

E.L.F.

E.L.F. 

Pronunciation: elf

15 of 37

Fekkai

Fekkai 

Pronunciation: fehk-eye

16 of 37

Givenchy

Givenchy 

Pronunciation: zhee-von-SHE

17 of 37

Glossier

Glossier 

Pronunciation: gloss-ee-AY

18 of 37

Guerlain

Guerlain 

Pronunciation: gair-LAHN

19 of 37

IT Cosmetics

IT Cosmetics

Pronunciation: it cosmetics

20 of 37

Kérastase

Kérastase

Pronunciation: care-AH-stahss

21 of 37

Kevyn Aucoin

Kevyn Aucoin 

Pronunciation: KEV-in au-QUAN

22 of 37

Kiehl's

Kiehl's

Pronunciation: keels

23 of 37

Koh Gen Doh

Koh Gen Doh 

Pronunciation: KOH gen DOH

24 of 37

Lancôme

Lancôme

Pronunciation: lohn-cohm

25 of 37

La Mer

La Mer 

Pronunciation: la mare

26 of 37

tk

tk
27 of 37

LORAC

LORAC

Pronunciation: lah-ROCK

28 of 37

NYX

NYX 

Pronunciation: nix

29 of 37

Oribe

Oribe 

Pronunciation: or-bay

30 of 37

Ouai

Ouai 

Pronunciation: way

31 of 37

Shiseido

Shiseido 

Pronunciation: shih-SAY-doe

32 of 37

Shu Uemura

Shu Uemura 

Pronunciation: SHOE oo-eh-MOO-rah

33 of 37

Sisley

Sisley 

Pronunciation: sis-lay

34 of 37

SK-II

SK-II

Pronunciation: s-k too

35 of 37

St. Tropez

St. Tropez 

Pronunciation: san trop-AY

36 of 37

Tatcha

Tatcha 

Pronunciation: taht-CHA

37 of 37

Yves Saint Laurent

Yves Saint Laurent 

Pronunciation: eve sanh LA-rahn

Was this page helpful?
Related Articles