How to Correctly Say 37 Commonly Mispronounced Beauty Brand Names

We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name.

There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook.

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From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names.

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Aesop 

Pronunciation: ee-sop

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Avène 

Pronunciation: uh-ven

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Boscia 

Pronunciation: BO-sha

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Byredo 

Pronunciation: bye-ray-doh

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Caudalie

Pronunciation: KO-deh-lee

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Chanel

Pronunciation: shun-NELL 

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Chantecaille

Pronunciation: shan-tuh-KIGH

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Christian Louboutin 

Pronunciation: chris-tian loo-bootan

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Ciaté

Pronunciation: see-AH-tay

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Clé de Peau Beauté

Pronunciation: clay de poe BOW-tay

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Clinique

Pronunciation: clin-NEEK

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Davines

Pronunciation: DA-vi-ness

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Diptyque

Pronunciation: dip-teek

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E.L.F. 

Pronunciation: elf

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Fekkai 

Pronunciation: fehk-eye

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Givenchy 

Pronunciation: zhee-von-SHE

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Glossier 

Pronunciation: gloss-ee-AY

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Guerlain 

Pronunciation: gair-LAHN

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IT Cosmetics

Pronunciation: it cosmetics

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Kérastase

Pronunciation: care-AH-stahss

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Kevyn Aucoin 

Pronunciation: KEV-in au-QUAN

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Kiehl's

Pronunciation: keels

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Koh Gen Doh 

Pronunciation: KOH gen DOH

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Lancôme

Pronunciation: lohn-cohm

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La Mer 

Pronunciation: la mare

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tk

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LORAC

Pronunciation: lah-ROCK

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NYX 

Pronunciation: nix

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Oribe 

Pronunciation: or-bay

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Ouai 

Pronunciation: way

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Shiseido 

Pronunciation: shih-SAY-doe

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Shu Uemura 

Pronunciation: SHOE oo-eh-MOO-rah

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Sisley 

Pronunciation: sis-lay

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SK-II

Pronunciation: s-k too

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St. Tropez 

Pronunciation: san trop-AY

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Tatcha 

Pronunciation: taht-CHA

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Yves Saint Laurent 

Pronunciation: eve sanh LA-rahn

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