Beauty Shoppers Say This $18 Organic Moisturizer Rivals $60 Products for Reducing Lines “I'm 50, and this is the best moisturizer I've tried in my lifetime.” By Rachel Nussbaum Rachel Nussbaum Instagram Twitter Rachel is a journalist, writer, and editor who specializes in the beauty and wellness industry, writing about the best, safest products the industry has to offer for InStyle, Byrdie, and Shape. InStyle's editorial guidelines Published on April 1, 2022 @ 10:00PM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Getty Images Some beauty names are iconic. There are the Orgasms and Better Than Sexes of the world, their popularity spurred by racy innuendo and nervous laughter. But if you're more in the Mary Shelley lane, there's something for you, too: Awake Human's moisturizer not only calls to mind Frankenstein, but impresses hundreds of shoppers with its wrinkle-diminishing prowess. "I'm 50, and this is the best moisturizer I've tried in my lifetime," wrote one commenter of the lotion's wrinkle take-down abilities. The organic formula feels silky and doesn't irritate their sensitive skin, they added, and more people wrote that it's ended their quest for a cream that "eliminates" fine lines and wrinkles. The moisture lasts all day, per more users, even with its light and fast-absorbing consistency. Included in the "magical," cruelty-free moisturizer is a mix of vegan, organic ingredients. According to the brand, aloe vera and green tea extract, along with jojoba, sweet almond, and safflower oils make up 92 percent of the formula; lactic acid, vitamin C, glycerin, and shea butter round out the rest. The combination means hydration and antioxidants get top priority, while the lactic acid gently lightens hyperpigmentation and vitamin C brightens and evens skin. People also love that there's no coconut oil in the formula, if your skin doesn't agree with it. Courtesy Shop now: $18; amazon.com All of those are great additions for pumping up your skin's glow, and the brand's professed commitment to avoiding parabens, petrochemicals, silicones, artificial dyes, microplastics, and synthetic fragrances is even better (especially considering microplastics are now popping up in people's blood). That said, the formula does include didecyldimonium chloride, which studies have linked to reproductive toxicity in animals, so there's some room for improvement. But if the formula is indeed 92 percent humectants, emollients, and antioxidants, then it makes sense why reviewers leave such sparkling takes. "There is already a noticeable difference in how much younger and healthier my skin looks," reported a fan from halfway through their first bottle, also noting that their crow's feet were "greatly reduced." Even someone in their 80s saw their lines shrink. "People tell me I look way younger than my age, so something is working," added a last enthusiast. If you'd like to see what the big deal is about, Awake Human's Organic Face Moisturizer goes for $18 at Amazon — a bargain, considering multiple shoppers compare it to their $60 favorites.